Makeup By Mario - About the company
Makeup By Mario is a series C company based in New York City (United States), founded in 2020 by Mario Dedivanovic. It operates as an Internet first brand offering multi-category cosmetics products. Makeup By Mario has raised $40M in funding from Silas Capital, with a current valuation of $*****. The company has 974 active competitors, including 64 funded and 45 that have exited. Its top competitors include companies like Glossier, E.L.F Cosmetics and Sugar Cosmetics.
Company Details
Internet first brand offering multi-category cosmetics products.ts product offerings include highlighters, lipsticks, eyeshadow, eye pencils, makeup remover wipes, makeup brushes, and more. The company also provides video tutorials for applying cosmetics products.
- Website
- www.makeupbymario.com/
- Social
- Email ID
- *****@makeupbymario.com
Key Metrics
Founded Year
2020
Location
New York City, United States
Stage
Series C
Total Funding
$40M in 1 round
Latest Funding Round
Post Money Valuation
$***** as on Jan 19, 2023
Investors
Ranked
12th among 974 active competitors
Employee Count
475 as on Aug 31, 2026
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Makeup By Mario's funding and investors
Makeup By Mario has raised a total funding of $40M over 1 round. Its latest funding round was a Series C round on Jan 19, 2023 for $*****. 2 investors participated in its latest round. Makeup By Mario has 3 institutional investors.
Here is the list of recent funding rounds of Makeup By Mario:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Jan 19, 2023 | 3241348 | Series C | 7957910 | 7204741 | 3318133 | 3762208 |
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Makeup By Mario's founders and board of directors
Founder? Claim ProfileThe founders of Makeup By Mario is Mario Dedivanovic. Mario Dedivanovic is the CEO of Makeup By Mario.
Here are the details of Makeup By Mario's key team members:
- Mario Dedivanovic: Founder & CEO of Makeup By Mario. Contact Info: 1 email address
View details of Makeup By Mario's Founder profiles and Board Members
Makeup By Mario's employee count trend
Makeup By Mario has 475 employees as of Aug 26. Here is Makeup By Mario's employee count trend over the years:
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Makeup By Mario's Competitors and alternates
Top competitors of Makeup By Mario include Glossier, E.L.F Cosmetics and Sugar Cosmetics. Here is the list of Top 10 competitors of Makeup By Mario, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st |  Glossier 2005, New York City (United States), Series E | Internet first brand offering multicategory beauty products | $266M | 69/100 | |
2nd | E.L.F Cosmetics 2004, Oakland (United States), Public | Internet first brand offering multi category color cosmetics | - | 66/100 | |
3rd | Sugar Cosmetics 2012, Mumbai (India), Series D | Platform offering cosmetic and personal care products | $96.3M | 62/100 | |
4th |  Sol de Janeiro 2015, New York City (United States), Acquired | Brand of body care products | $14.6M | - | 61/100 |
5th |  PAT McGRATH LABS 2016, New York City (United States), Series B | Legendary makeup brand offering innovative cosmetics, collaborations, and artistry | $88M | 59/100 | |
6th | Julep 2007, Seattle (United States), Acquired | Fuss-free beauty brand offering easy-to-use makeup and skincare products | $65.7M | 58/100 | |
7th |  MERIT 2021, Los Angeles (United States), Series A | Internet first brand offering eco-friendly beauty care products | $20M | 56/100 | |
8th | Curology 2014, San Diego (United States), Series B | Provider of customized prescription skincare and hair treatments | $19.2M | 56/100 | |
9th |  IL Makiage 1972, New York City (United States), Series B | Internet first brand offering makeup products based on personal recommendation | $130M | 55/100 | |
10th | Drunk Elephant 2012, Houston (United States), Acquired | Manufacturer of skincare, haircare, and body care products | $8.33M | 55/100 | |
12th |  Makeup By Mario 2020, New York City (United States), Series C | Internet first brand offering multi-category cosmetics products | $40M | 53/100 |
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Makeup By Mario's Investments and acquisitions
Makeup By Mario has made no investments or acquisitions yet.
Reports related to Makeup By Mario
Here is the latest report on Makeup By Mario's sector:
News related to Makeup By Mario
Media has covered Makeup By Mario for 1 event in last 1 year, It was about company updates.
•
Makeup by Mario Leases 16K SF for HQ at 575 Madison AvenueCommercial Observer•Dec 18, 2025•Makeup By Mario
•
Sephora Partners with Makeup By Mario for Exclusive Artistry ContentAsian News International•May 20, 2025•Sephora, Makeup By Mario
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Glow Recipe Sues Makeup By Mario Over “Watermelon Glow” TrademarkGlobal CosmeticNews•Mar 25, 2025•Glow Recipe, Makeup By Mario
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Makeup by Mario taps FFFACE.ME technology for launch of new virtual try-on experienceRetail Technology Innovation Hub•Jan 30, 2025•Makeup By Mario
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Makeup by Mario Considers Deal Options with Investment BankBeauty Packaging•Jun 18, 2024•Makeup By Mario, JPMorgan Chase
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Silas Capital Closes Fund II at $150MFinSMEs•Mar 06, 2024•Silas Capital, VCWire, Boll & Branch, BareSnacks and 7 others
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Men’s Activewear Brand Ten Thousand Raises $21.5MMSGB Media•Jun 18, 2023•Ten Thousand, Provenance, Caddis, DAGNE DOVER and 5 others
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Makeup by Mario Receives $40 Million Investment From Provenance and Silas CapitalRetailbum•Jan 23, 2023•Silas Capital, Makeup By Mario, Provenance, Provenance and 1 other
•
Renowned Master Makeup Artist Mario Dedivanovic launches MAKEUP BY MARIOPR Newswire•Oct 01, 2020•Makeup By Mario
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