When was Purely Elizabeth founded?

Purely Elizabeth was founded in 2009 and raised its 1st funding round 8 years after it was founded.

Where is Purely Elizabeth located?

Purely Elizabeth is headquartered in Boulder, United States. It is registered at 1600 Canyon Blvd Second Floor, Boulder, CO 80302, US.

Who is the current CEO of Purely Elizabeth?

Elizabeth Stein of Purely Elizabeth. They are also an angel investors in 1 startup.

How many employees does Purely Elizabeth have?

As of Aug 31, 2026, the latest employee count at Purely Elizabeth is 71.

Is Purely Elizabeth a funded company?

Purely Elizabeth is a funded company, having raised a total of $53M across 2 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Apr 11, 2017.

When was the latest funding round of Purely Elizabeth?

Purely Elizabeth's latest funding was a $***** Series B round on Jan 31, 2022, with participation from 3 investors.

Where does Purely Elizabeth rank among its competitors?

Purely Elizabeth ranks 2nd amongst 186 active competitors, of which 18 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was Oats Overnight, which secured $45M in Jan, 2026.

Who are the top competitors of Purely Elizabeth?

Purely Elizabeth's top competitors include Oats Overnight, Quaker Oats and MUSH. Among them, Oats Overnight secured the most recent funding round in January, 2026.

Purely Elizabeth - 2026 Company Profile, Team, Funding & Competitors

Purely Elizabeth is an acquired company based in Boulder (United States), founded in 2009 by Elizabeth Stein. It operates as a Manufacturer of organic granola, cereal, and oatmeal. Purely Elizabeth has raised $53M in funding from SEMCAP and 301 INC. The company has 186 active competitors, including 18 funded and 9 that have exited. Its top competitors include companies like Oats Overnight, Quaker Oats and MUSH.

Company Details

Manufacturer of organic granola, cereal, and oatmeal. The company produces a variety of products using superfoods and natural ingredients, avoiding artificial flavors. Product lines include various granola blends, superfood cereals with different flavor profiles, and superfood oatmeal options. The company emphasizes wholesome ingredients and delicious taste to support a wellness-focused lifestyle. They offer products in various pack sizes and bundle options.

Website: purelyelizabeth.com
Social
Email ID: *****@purelyelizabeth.com
Phone Number: +1 **********
Registered Address: 1600 Canyon Blvd Second Floor, Boulder, CO 80302, US

Key Metrics

Founded Year

2009

Location

Boulder, United States

Stage

Acquired

Total Funding

$53M in 2 rounds

Latest Funding Round

Series B, Jan 31, 2022, $*****

Investors

SEMCAP & 4 more

Ranked

2^nd among 186 active competitors

Employee Count

71 as on Aug 31, 2026

Similar Companies

Quaker Oats & 809 more

Exit Details

Acquired by Ferrero (Aug 14, 2026)

View Purely Elizabeth's full profile

Purely Elizabeth is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Purely Elizabeth LLC CIN: 20171216788 , United States, Active	Mar 22, 2017	-	-	-

Purely Elizabeth got acquired by Ferrero on Aug 14, 2026.

Click here to take a look at Purely Elizabeth's acquisition in detail

Purely Elizabeth has raised a total funding of $53M over 2 rounds. Its first funding round was on Apr 11, 2017. Its latest funding round was a Series B round on Jan 31, 2022 for $*****. 3 investors participated in its latest round. Purely Elizabeth has 5 institutional investors.

Here is the list of recent funding rounds of Purely Elizabeth:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jan 31, 2022	9807371	Series B	7946913	8710140	9015832	1779966
Apr 11, 2017	9584348	Series A	9039917	5022518	301 INC	9506929

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View details of Purely Elizabeth's funding rounds and investors

The founders of Purely Elizabeth is Elizabeth Stein.

Here are the details of Purely Elizabeth's key team members:

Elizabeth Stein: Founder & CEO of Purely Elizabeth. They are also an angel investor in 1 startup.

View details of Purely Elizabeth's Founder profiles and Board Members

Purely Elizabeth's employee count trend

Purely Elizabeth has 71 employees as of Aug 26. Here is Purely Elizabeth's employee count trend over the years:

Employee count trend for Purely Elizabeth

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Top competitors of Purely Elizabeth include Oats Overnight, Quaker Oats and MUSH. Here is the list of Top 10 competitors of Purely Elizabeth, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Oats Overnight 2017, Tempe (United States), Series C	Brand of oats	$102M	Enlightened Hospitality Investments, Costella Kirsch ... & 19 others	63/100
2nd	Purely Elizabeth 2009, Boulder (United States), Acquired	Manufacturer of organic granola, cereal, and oatmeal	$53M	Del Monte, 301 INC & 3 others	59/100
3rd	Quaker Oats 1877, Chicago (United States), Acquired	Food company offering oatmeal products and snacks	-	LNK Partners	56/100
4th	MUSH 2015, San Diego (United States), Series B	Ready-to-eat oats and protein snacks for convenient, healthy lifestyles	$27.2M	Litani Ventures, Clerisy	51/100
5th	Kellogg 1906, Battle Creek (United States), Funding Raised	Multi-category food & beverage brand	-	Cerity Partners Ventures, ChinaVest & 1 others	51/100
6th	Seven Sundays 2011, Minneapolis (United States), Series A	Non-GMO breakfast cereals brand	$8.98M	Sidekick, grt sht ventures & 2 others	48/100
7th	Magic Spoon 2019, New York City (United States), Series C	Online retailer of high-protein, low-sugar cereal, granola, and cereal treats	$209M	Lightspeed Venture Partners, Coefficient Capital ... & 32 others	46/100
8th	Love Grown 2008, Denver (United States), Series A	Plant-powered cereals and coffee for a better, healthier, and sustainable breakfast	$16M	Crescendo Capital Partners, Forecast Labs ... & 1 others	39/100
9th	Evoke Healthy Foods 2014, Rochester (United States), Seed	Virtual hosting provider offering website solutions and support services	$490K	Launch NY, LISC Strategic Investments & 1 others	33/100
10th	Post Consumer Brands 1895, Lakeville (United States), Unfunded	Delicious food and pet food accessible for all consumers	-	-	32/100