When was Magic Spoon founded?

Magic Spoon was founded in 2019 and raised its 1st funding round within a year of its incorporation.

Where is Magic Spoon located?

Magic Spoon is headquartered in New York City, United States.

How many employees does Magic Spoon have?

As of May 31, 2026, the latest employee count at Magic Spoon is 94.

Is Magic Spoon a funded company?

Magic Spoon is a funded company, having raised a total of $209M across 5 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Jul 19, 2019.

When was the latest funding round of Magic Spoon?

Magic Spoon's latest funding was a $***** Series C round on Dec 08, 2022, with participation from 0 investor.

Where does Magic Spoon rank among its competitors?

Magic Spoon ranks 2nd amongst 183 active competitors, of which 18 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Oats Overnight, which secured $45M in Jan, 2026.

Who are the top competitors of Magic Spoon?

Magic Spoon's top competitors include Oats Overnight, Quaker Oats and Purely Elizabeth. Among them, Oats Overnight secured the most recent funding round in January, 2026.

Magic Spoon - 2026 Company Profile, Team, Funding & Competitors

Magic Spoon is a series C company based in New York City (United States), founded in 2019 by Gabi Lewis and Gregory Sewitz. It operates as an Online retailer of high-protein, low-sugar cereal, granola, and cereal treats. Magic Spoon has raised $209M in funding from investors like Lightspeed Venture Partners, Highpost Capital and Coefficient Capital. The company has 183 active competitors, including 18 funded and 7 that have exited. Its top competitors include companies like Oats Overnight, Quaker Oats and Purely Elizabeth.

Company Details

Online retailer of high-protein, low-sugar cereal, granola, and cereal treats. The company provides various cereal flavors, including marshmallow, chocolate, and mixed berry. It also offers granola in dark chocolate and peanut butter flavors. Additionally, the company provides soft-baked, frosted pastries.

Website: magicspoon.com
Social
Email ID: *****@magicspoon.com

Key Metrics

Founded Year

2019

Location

New York City, United States

Stage

Series C

Total Funding

$209M in 5 rounds

Latest Funding Round

Series C, Dec 08, 2022, $*****

Investors

Lightspeed Venture Partners & 33 more

Ranked

2^nd among 183 active competitors

Employee Count

94 as on May 31, 2026

Similar Companies

Quaker Oats & 800 more

View Magic Spoon's full profile

Magic Spoon has raised a total funding of $209M over 5 rounds. Its first funding round was on Jul 19, 2019. Magic Spoon has 17 institutional investors and 17 angel investors.

Here is the list of recent funding rounds of Magic Spoon:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Dec 08, 2022	9787493	Series C	3727399	9351968	7894072	9464126
Jun 13, 2022	6576198	Series B	5972839	5964883	1590392	8065009
Nov 17, 2020	9096674	Series A	4657025	3165726	2944104	9459291

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View details of Magic Spoon's funding rounds and investors

The founders of Magic Spoon are Gabi Lewis and Gregory Sewitz.

Here are the details of Magic Spoon's key team members:

Gabi Lewis: Co-Founder of Magic Spoon. They are also an angel investor in 2 startups.
Contact Info: 1 email address
Gregory Sewitz: Co-Founder of Magic Spoon.
Contact Info: 1 email address

View details of Magic Spoon's Founder profiles and Board Members

Magic Spoon's employee count trend

Magic Spoon has 94 employees as of May 26. Here is Magic Spoon's employee count trend over the years:

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Top competitors of Magic Spoon include Oats Overnight, Quaker Oats and Purely Elizabeth. Here is the list of Top 10 competitors of Magic Spoon, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Oats Overnight 2017, Tempe (United States), Series C	Brand of oats	$102M	Vanterra Ventures, Costella Kirsch & 16 others	63/100
2nd	Magic Spoon 2019, New York City (United States), Series C	Online retailer of high-protein, low-sugar cereal, granola, and cereal treats	$209M	Lightspeed Venture Partners, Ambridge Capital ... & 32 others	57/100
3rd	Quaker Oats 1877, Chicago (United States), Acquired	Food company offering oatmeal products and snacks	-	LNK Partners	54/100
4th	Purely Elizabeth 2009, Boulder (United States), Series B	Manufacturer of organic granola, cereal, and oatmeal	$53M	301 INC, SEMCAP & 3 others	54/100
5th	Kellogg 1906, Battle Creek (United States), Funding Raised	Multi-category food & beverage brand	-	Cerity Partners Ventures, ChinaVest & 1 others	51/100
6th	Seven Sundays 2011, Minneapolis (United States), Series A	Non-GMO breakfast cereals brand	$8.97M	grt sht ventures, Sidekick & 2 others	47/100
7th	Post Consumer Brands 1895, Lakeville (United States), Unfunded	Delicious food and pet food accessible for all consumers	-	-	44/100
8th	Brekki 2017, Carlsbad (United States), Acquired	Ready-to-eat oats with ancient grains for a convenient, healthy breakfast	-	-	43/100
9th	Love Grown 2008, Denver (United States), Series A	Plant-powered cereals and coffee for a better, healthier, and sustainable breakfast	$16M	Crescendo Capital Partners, Windbreak Capital	39/100
10th	MUSH 2015, San Diego (United States), Series B	Ready-to-eat oats and protein snacks for convenient, healthy lifestyles	$27.2M	Litani Ventures, Clerisy	38/100