When was REEF founded?

REEF was founded in 2013 and become a unicorn in its 1st funding round in 2018.

Where is REEF located?

REEF is headquartered in Miami, United States. It is registered at Atlanta, Georgia.

Who is the current CEO of REEF?

Ari Ojalvo of REEF. They have also founded 1 company.

How many employees does REEF have?

As of Sep 30, 2026, the latest employee count at REEF is 972.

Is REEF a funded company?

REEF is a funded company, having raised a total of $768M across 2 funding rounds to date. The company's 1st funding round was raised for an undisclosed amount in a Series C round on 2018.

How much is REEF worth?

The latest valuation of REEF is $1B as of Dec 31, 2020.

When was the latest funding round of REEF?

REEF's latest funding was a $766M Series D round on Nov 02, 2020, with participation from 5 investors.

Is REEF a Commercial Real Estate Tech company?

The primary sectors of REEF are Commercial Real Estate Tech, Food Tech and Road Transport Tech.

Where does REEF rank among its competitors?

REEF ranks 45th amongst 4736 active competitors, of which 302 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was Owner, which secured $240M in Aug, 2026.

Who are the top competitors of REEF?

REEF's top competitors include Toast, Arrive and Olo. Among them, Owner secured the most recent funding round in August, 2026.

REEF - 2026 Company Profile, Team, Funding & Competitors

REEF is a series D company based in Miami (United States), founded in 2013 by Philippe Saint-Just, Aziz Ihsanoglu and Ari Ojalvo. It operates as a Platform offering parking management and suite solutions for multiple retail and food businesses. REEF has raised $768M in funding from SoftBank and Mubadala, with a current valuation of $1B. The company has 4736 active competitors, including 302 funded and 149 that have exited. Its top competitors include companies like Toast, Arrive and Olo.

Sectors and market segments that REEF operate in

REEF serves in the Real Estate and Construction Tech, Food and Agriculture Tech, Travel and Hospitality Tech, Auto Tech, Transportation and Logistics Tech market segments.The primary business model of REEF are:

Company Details

Platform offering parking management and suite solutions for multiple retail and food businesses. It offers solutions to manage and optimize parking spaces in real-time. It also connects brands to consumers through its proximity network and offers solutions like customer acquisition, fulfillment, retail space development for brands, and last-mile delivery. Also, it offers mobile applications for users to find & compare parking spaces, payments management, and more. Additionally, it offers a cloud-based POS system, web & app-based ordering system, digital kiosks, and signage to retail outlets and food enterprises.

Website: reeftechnology.com
Social
Email ID: *****@reeftechnology.com
Registered Address: Atlanta, Georgia

Key Metrics

Founded Year

2013

Location

Miami, United States

Stage

Series D

Total Funding

$768M in 2 rounds

Latest Funding Round

Series D, Nov 02, 2020, $766M

Post Money Valuation

$1B as on Dec 31, 2020

Investors

SoftBank & 13 more

Ranked

45^th among 4736 active competitors

Employee Count

972 as on Sep 30, 2026

Investment & Acquisitions

KAIKAKU & 3 more

Similar Companies

Arrive & 2170 more

View REEF's full profile

REEF is associated with 4 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
REEF GLOBAL INC. CIN: 5881887 , United States, Active	Nov 19, 2020	-	-	-
REEF KITCHENS LIMITED CIN: 10137109 , United Kingdom, Active	Apr 20, 2016	£10M - £50M (As on Dec 31, 2022)	15 (As on Dec 31, 2022)
REEF GLOBAL INC CIN: 472770165 , United States, Active	Dec 31, 1999	-	3540 (As on Dec 31, 2024)	-
REEF Global, Inc. CIN: 47-2770165 , United States, Active	Jan 11, 2015	-	7150 (As on Dec 31, 2020)	-

REEF has raised a total funding of $768M over 2 rounds. Its first funding round was on 2018. Its latest funding round was a Series D round on Nov 02, 2020 for $766M. 5 investors participated in its latest round. REEF has 14 institutional investors.

Here is the list of recent funding rounds of REEF:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Nov 02, 2020	$766M	Series D	-	-	SoftBank, Mubadala	Oaktree Capital Management, UBS, Target Global
2018	Undisclosed	Series C	-	-	-	SoftBank

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View details of REEF's funding rounds and investors

The founders of REEF are Philippe Saint-Just, Aziz Ihsanoglu and Ari Ojalvo. Ari Ojalvo is the CEO of REEF.

Here are the details of REEF's key team members:

Philippe Saint-Just: Former Co-Founder of REEF and founder of 1 other company.
Contact Info: 1 email address
Aziz Ihsanoglu: Co-Founder of REEF and founder of 1 other company.
Contact Info: 1 email address
Ari Ojalvo: Co-Founder & CEO of REEF.
Contact Info: 1 email address

View details of REEF's Founder profiles and Board Members

REEF's employee count trend

REEF has 972 employees as of Sep 26. Here is REEF's employee count trend over the years:

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Top competitors of REEF include Toast, Arrive and Olo. Here is the list of Top 10 competitors of REEF, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Toast 2011, Boston (United States), Public	Cloud-based point of sale and management system for restaurants	$900M	Tiger Global Management, Bessemer Venture Partners ... & 31 others	83/100
2nd	Arrive 2006, Chicago (United States), Series D	Tech-enabled platform offering parking and mobility management solutions	$65.3M	Hyde Park Venture Partners, Baird Capital ... & 20 others	80/100
3rd	Olo 2005, New York City (United States), Acquired	Provider of a platform for restaurant brands to manage digital operations	$73.6M	PayPal, Tiger Global Management & 11 others	79/100
4th	Odeko 2019, New York City (United States), Series E	Provider of online ordering solution for coffee businesses	$296M	B Capital, Notable Capital & 29 others	77/100
5th	Lunchbox 2019, New York City (United States), Series B	Provider of online ordering solutions for restaurants	$72.1M	Coatue, 645 Ventures & 20 others	76/100
6th	Owner 2019, Palo Alto (United States), Series D	AI-powered platform for restaurant online ordering, marketing, and customer loyalty	$429M	Altman Capital, Goldman Sachs & 41 others	74/100
7th	Deliverect 2018, Ghent (Belgium), Series D	Streamlining restaurant and retail operations with end-to-end digital ordering solutions	$332M	Redpoint Ventures, DST Global & 7 others	72/100
8th	Foodics 2014, Riyadh (Saudi Arabia), Series C	Cloud-based POS and restaurant management system for efficient operations	$194M	Sanabil, Prosus & 15 others	72/100
9th	Park Plus 2019, Gurugram (India), Series C	Provider of vehicle-related services, including FASTag, challan, insurance, and parking	$51.8M	Peak XV Partners, Epiq Capital & 62 others	70/100
10th	Paytronix 2001, Newton (United States), Acquired	Provider of digital guest engagement platform for restaurants and c-stores	$75M	Great Hill Partners, SVB & 1 others	68/100
45th	REEF 2013, Miami (United States), Series D	Platform offering parking management and suite solutions for multiple retail and food businesses	$768M	Mubadala, SoftBank Vision Fund & 12 others	54/100

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REEF has not made any investments yet. REEF has made 4 acquisitions.

Here is the list of latest three $acquisitions:

Filter this list

Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Jul 30, 2026	Acquisition	KAIKAKU	2023	London (United Kingdom)
Dec 07, 2021	Acquisition	2ndKitchen	2018	Chicago (United States)
Nov 07, 2021	Acquisition	iKcon	2019	Dubai (United Arab Emirates)