Where is Reel located?

Reel is headquartered in Santa Monica, United States. It is registered at Rīga, Daugavgrīvas iela 68A - 3.

How many employees does Reel have?

As of Aug 31, 2026, the latest employee count at Reel is 25.

What is the annual revenue of Reel?

Annual revenue of Reel is between $10M and $50M as on Dec 31, 2022

Where does Reel rank among its competitors?

Reel ranks 2nd amongst 7 active competitors, of which 2 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was Bim Bam Boo, which secured $2M in Dec, 2025.

Who are the top competitors of Reel?

Reel's top competitors include Cloud Paper, PlantPaper and Bim Bam Boo. Among them, Bim Bam Boo secured the most recent funding round in December, 2025.

Reel - 2026 Company Profile, Team, Funding & Competitors

Company Details

Reel is an internet first brand offering tissue paper. It offers bamboo toilet paper. The product it offers is eco-friendly and has no inks, no dyes, and no BPA.

Website: www.reelpaper.com/
Social
Email ID: *****@reelpaper.co
Phone Number: +1 **********
Registered Address: Rīga, Daugavgrīvas iela 68A - 3

Key Metrics

Founded Year

2004

Location

Santa Monica, United States

Stage

Funding Raised

Investors

Short List Capital & 9 more

Ranked

2^nd among 7 active competitors

Annual Revenue

$10M - $50M as on Dec 31, 2022

Employee Count

25 as on Aug 31, 2026

Similar Companies

Bim Bam Boo & 9 more

View Reel's full profile

Reel is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Reel Products, Inc. CIN: 0001994247 , United States, Active	Apr 10, 2018	$10M - $50M (As on Dec 31, 2022)	7 (As on Nov 27, 2023)	-
Reel CIN: 40103865727 , Latvia, Active	Jan 29, 2015	€0 - €1M (As on Dec 31, 2022)	7 (As on Dec 31, 2022)	-

Reel is a funded company. Reel has 10 institutional investors.

View details of Reel's funding rounds and investors

The founders of Reel is Livio Bisterzo.

Here are the details of Reel's key team members:

Livio Bisterzo: Co-Founder of Reel.
Contact Info: 1 email address

View details of Reel's Founder profiles and Board Members

Reel's employee count trend

Reel has 25 employees as of Aug 26. Here is Reel's employee count trend over the years:

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Top competitors of Reel include Cloud Paper, PlantPaper and Bim Bam Boo. Here is the list of Top 10 competitors of Reel, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Cloud Paper 2018, Seattle (United States), Series A	Private label brand of toilet tissues	$10.9M	Greycroft, Bezos Expeditions & 18 others	45/100
2nd	Reel 2004, Santa Monica (United States), Funding Raised	Internet first platform offering tissue paper	-	Short List Capital, Angel Capital Management ... & 8 others	43/100
3rd	PlantPaper 2018, Brooklyn (United States), Funding Raised	Provider of SaaS-based platform offering plant-based toilet paper	-	Target Accelerators	31/100
4th	Bim Bam Boo 2015, Minneapolis (United States), Seed	Internet first brand offering toilet paper products	$2.1M	Gener8tor, Tundra Ventures & 1 others	28/100
5th	Toilet Paper Hero 2015, San Francisco (United States), Deadpooled	Internet first brand of subscription service for toilet paper	-	-	21/100
6th	Lovely Poo Poo 2021, Spokane (United States), Unfunded	Provider of eco-friendly toilet paper	-	-	16/100
7th	No.2 2019, Beverly Hills (United States), Unfunded	Sustainable bamboo paper products for home, combining luxury and environmental consciousness	-	-	16/100
8th	HeyBambu 2020, San Francisco (United States), Unfunded	Internet first brand of toilet paper products	-	-	16/100