Rethink - About the company
Rethink is a series D company based in New York City (United States), founded in 2007 by Eran Rosenthal. It operates as a Web-based educational and personalized behavior therapy to children and employee benefit solutions. Rethink has raised $16.7M in funding from investors like Beringea, Seavest Investment Group and Arboretum Ventures. The company has 800 active competitors, including 168 funded and 28 that have exited. Its top competitors include companies like Spring Health, Calm and Dialogue.
Company Details
Rethink Autism provides web-based educational treatment solutions for children with autism spectrum disorders, Aspergers, and learning disabilities. The company has employee and family benefits solutions developed as well. The web portal incorporates a program based on behavior analysis, which gives access to information and techniques to teach children fundamental skills. As the child progresses, the program's curriculum prompts an advanced level, like engaging in a conversation or understanding other's emotions. Provides services to teachers, employers, and health systems. Parents can choose to connect online to the specialists to enroll for feedback on the child's progress.
- Website
- rethinkfirst.com
- Social
- Email ID
- *****@rethinkfirst.com
- Phone Number
- +1 **********
Key Metrics
Founded Year
2007
Location
New York City, United States
Stage
Series D
Total Funding
$16.7M in 9 rounds
Latest Funding Round
Ranked
22nd among 800 active competitors
Employee Count
190 as on Jul 31, 2026
Similar Companies
Legal entities associated with Rethink
Rethink is associated with 2 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
RETHINK AUTISM INC CIN: 261746074 , United States, Active | Dec 31, 1999 | - | 339 (As on Dec 31, 2024) | - |
RETHINK AUTISM, INC CIN: 26-1746074 , United States, Active | Aug 28, 2007 | - | - | - |
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Rethink's funding and investors
Rethink has raised a total funding of $16.7M over 9 rounds. Its first funding round was on Apr 25, 2008. Its latest funding round was a Series D round on Aug 11, 2020 for $*****. 1 investor participated in its latest round. Rethink has 7 institutional investors and 2 angel investors.
Here is the list of recent funding rounds of Rethink:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Aug 11, 2020 | 8192273 | Series D | 9282892 | 2394488 | 1071210 | 2405040 |
May 28, 2014 | 7722380 | Series C | 4174688 | 8769004 | 4989966 | 4456741 |
Oct 18, 2011 | 4626951 | Series A | 8427843 | 9867077 |
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Rethink's founders and board of directors
Founder? Claim ProfileThe founders of Rethink is Eran Rosenthal.
Here are the details of Rethink's key team members:
- Eran Rosenthal: Co-Founder of Rethink. Contact Info: 1 email address
View details of Rethink's Founder profiles and Board Members
Rethink's employee count trend
Rethink has 190 employees as of Jul 26. Here is Rethink's employee count trend over the years:
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Rethink's Competitors and alternates
Top competitors of Rethink include Spring Health, Calm and Dialogue. Here is the list of Top 10 competitors of Rethink, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st |  Spring Health 2016, New York City (United States), Series E | Tech enabled mental healthcare solutions and health plans for employers | $474M | 81/100 | |
2nd | Calm 2012, San Francisco (United States), Series C | Digital wellness platform | $225M | 79/100 | |
3rd | Cloud-based telemedicine platform for employees and patients | $88.2M | 76/100 | ||
4th |  Lyra Health 2015, Burlingame (United States), Series F | Provider of AI-powered mental health benefits for employers | $915M | 74/100 | |
5th |  Maven 2014, New York City (United States), Series F | Virtual care for women and families across every life stage | $425M | 72/100 | |
6th | Headspace 2010, Santa Monica (United States), Series C | Provider of mental health support services via application and human care | $178M | 72/100 | |
7th | Thrive Global 2016, New York City (United States), Series C | Provider of mental wellbeing coaching platform for enterprises | $130M | 71/100 | |
8th | Provider of online therapy, psychiatry services, and mental healthcare support | $20.6M | 71/100 | ||
9th |  Unmind 2016, London (United Kingdom), Series C | Cloud-based mental well-being program for employers | $109M | 69/100 | |
10th | Modern Health 2017, San Francisco (United States), Series D | Provider of employee mental health wellness platform | $170M | 69/100 | |
22nd |  Rethink 2007, New York City (United States), Series D | Web-based educational and personalized behavior therapy to children and employee benefit solutions | $16.7M | 58/100 |
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Rethink's Investments and acquisitions
Rethink has acquired 3 companies including TotalABA, Go Vizzle and TheraWe. Rethink has not made any investments as of now.Here is the list of its acquisitions:
Date of Investment/Acquisition | Type | Company Name | Founded Year | Location |
|---|---|---|---|---|
Jan 18, 2022 | Acquisition | 2011 | Temecula (United States) | |
Apr 27, 2021 | Acquisition | 2008 | Shaker Heights (United States) | |
Aug 11, 2020 | Acquisition | 2017 | Kansas City (United States) |
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Reports related to Rethink
Here is the latest report on Rethink's sector:
News related to Rethink
Media has covered Rethink for a total of 3 events in the last 1 year, 2 of them have been about people movement.
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RethinkFirst Appoints Rob Kennedy as Senior Vice President of Enterprise SalesPR Newswire•Apr 16, 2026•Rethink
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RethinkFirst Named an Inc. 5000 Fastest-Growing Private Company for 7th YearPR Newswire•Aug 26, 2025•Rethink
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K1 Investment backs healthcare IT provider Rethink FirstPE Hub•Aug 11, 2020•Rethink, K1 Investment Management
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Beringea, Arboretum Ventures lead $10 mln funding in Rethink - PE HubPE Hub•Aug 18, 2014•Rethink, Arboretum Ventures, InvestMichigan!, Rethink and 1 other
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Rethink Autism Raises $3M | EdSurge NewsEdSurge•Sep 14, 2011•Rethink, Seavest Investment Group, Rethink
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