When was Rithum founded?

Rithum was founded in 1997 and raised its 1st funding round 5 years after it was founded.

Where is Rithum located?

Rithum is headquartered in Atlanta, United States. It is registered at Morrisville, North Carolina.

How many employees does Rithum have?

As of Jun 30, 2026, the latest employee count at Rithum is 944.

Is Rithum a funded company?

Rithum is a funded company, having raised a total of $80.7M across 6 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Jan 28, 2002.

When was the latest funding round of Rithum?

Rithum's latest funding was a $***** Series D round on Dec 02, 2020, with participation from 1 investor.

What is the annual revenue of Rithum?

Annual revenue of Rithum is between $100M and $500M as on Dec 31, 2021

Where does Rithum rank among its competitors?

Rithum ranks 37th amongst 2120 active competitors, of which 232 are funded. It stands 9th in terms of total funding among its competitors. The most recent competitor to raise funding was Cart.com, which secured $180M in Mar, 2026.

Who are the top competitors of Rithum?

Rithum's top competitors include Shopify, BigCommerce and Pattern Com. Among them, Cart.com secured the most recent funding round in March, 2026.

Rithum - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

AI-based software suite solutions for retailers and suppliers. Platform provides e-commerce and retailer discovery solutions. The solutions includes dropshipping, marketplace, fulfillment, inventory management, order management, supplier on-boarding, product feed management, and more.

Website: www.rithum.com/
Social
Email ID: *****@rithum.com
Registered Address: Morrisville, North Carolina

Key Metrics

Founded Year

1997

Location

Atlanta, United States

Stage

Acquired

Total Funding

$80.7M in 6 rounds

Latest Funding Round

Series D, Dec 02, 2020, $*****

Investors

Kodiak Venture Partners & 2 more

Ranked

37^th among 2120 active competitors

Annual Revenue

$100M - $500M as on Dec 31, 2021

Employee Count

944 as on Jun 30, 2026

Similar Companies

Shopify & 1974 more

Exit Details

Acquired by CommerceHub (Dec 12, 2023)

View Rithum's full profile

Rithum is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
CHANNELADVISOR CORP CIN: 1169652 , United States, Active	Jun 17, 2001	$100M - $500M (As on Dec 31, 2021)	-	-
CHANNELADVISOR CORPORATION CIN: 562257867 , Belgium, Active	Dec 26, 999	-	496 (As on Dec 31, 2022)	-

Rithum got acquired by CommerceHub on Dec 12, 2023.

Click here to take a look at Rithum's acquisition in detail

Rithum has raised a total funding of $80.7M over 6 rounds. Its first funding round was on Jan 28, 2002. Its latest funding round was a Series D round on Dec 02, 2020 for $*****. 1 investor participated in its latest round. Rithum has 3 institutional investors.

Here is the list of recent funding rounds of Rithum:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Dec 02, 2020	3633091	Series D	9444970	8362359	1109426	2104272
Sep 05, 2008	6232456	Series D	2390877	6384972	2727019	New Enterprise Associates
May 01, 2007	9785321	Series C	8385662	8939853	4441359	Advanced Technology Ventures

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View details of Rithum's funding rounds and investors

Rithum's employee count trend

Rithum has 944 employees as of Jun 26. Here is Rithum's employee count trend over the years:

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Top competitors of Rithum include Shopify, BigCommerce and Pattern Com. Here is the list of Top 10 competitors of Rithum, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Shopify 2006, Ottawa (Canada), Public	Provider of an all-in-one commerce platform for businesses of all sizes	$122M	Georgian, Insight Partners & 19 others	88/100
2nd	BigCommerce 2009, Austin (United States), Public	Provider of ecommerce platform and related services for online businesses	$233M	Floodgate, General Catalyst & 14 others	74/100
3rd	Pattern Com 2009, London (United Kingdom), Public	Provider of ecommerce services including marketplace growth, fulfillment, and software	$277M	KSV Global, Ainge Advisory & 10 others	73/100
4th	ShopUp 2017, Dhaka (Bangladesh), Series B	Retailer of neighborhood shops and clothing	$198M	Valar Ventures, Flourish & 12 others	73/100
5th	AnyMind Group 2016, Minato (Japan), Public	Provider of e-commerce, marketing, and manufacturing platforms	$91.7M	Nomura, Mirai Creation Fund & 15 others	72/100
6th	CommerceIQ 2012, Mountain View (United States), Series D	Provider of unified AI platform for retail ecommerce sales and optimization	$196M	Shasta Ventures, Insight Partners & 6 others	71/100
7th	WooCommerce 2008, Cape Town (South Africa), Acquired	Developer of an open-source platform for customizable ecommerce solutions	-	TeamX	69/100
8th	Cart.com 2020, Houston (United States), Series D	Provider of unified commerce and logistics solutions for business growth	$735M	B. Riley Financial, Trinity Capital & 47 others	69/100
9th	etaily 2020, Metro Manila (Philippines), Series A	Provider of software suite solutions for e-commerce businesses	$24M	SKS Capital, Ayala & 17 others	69/100
10th	Jushuitan 2014, Hangzhou (China), Public	SaaS-based ERP solutions for e-commerce retailers	$225M	Sequoia Capital China, ZCG & 10 others	68/100
37th	Rithum 1997, Atlanta (United States), Acquired	AI-based software suite solutions for retailers and suppliers	$80.7M	Kodiak Venture Partners, New Enterprise Associates ... & 1 others	59/100