When was ShopUp founded?

ShopUp was founded in 2017 and raised its 1st funding round 1 year after it was founded.

Where is ShopUp located?

ShopUp is headquartered in Dhaka, Bangladesh.

Who is the current CEO of ShopUp?

Afeef Zaman of ShopUp. They have also founded 1 company.

How many employees does ShopUp have?

As of Jun 30, 2026, the latest employee count at ShopUp is 1118.

Is ShopUp a funded company?

ShopUp is a funded company, having raised a total of $198M across 8 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Nov 12, 2018.

When was the latest funding round of ShopUp?

ShopUp's latest funding was a $***** Conventional Debt round on Aug 17, 2024, with participation from 1 investor.

What is the annual revenue of ShopUp?

Annual revenue of ShopUp is between SGD 1M and SGD 10M as on Jun 30, 2020

Where does ShopUp rank among its competitors?

ShopUp ranks 2nd amongst 20 active competitors, of which 3 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was DG1, which secured $316K in Apr, 2025.

Who are the top competitors of ShopUp?

ShopUp's top competitors include BigCommerce, Unicommerce and Shoptimize. Among them, DG1 secured the most recent funding round in April, 2025.

ShopUp - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

Website: shopup.org
Social
Email ID: *****@shopup.org
Phone Number: +880 **********

Key Metrics

Founded Year

2017

Location

Dhaka, Bangladesh

Stage

Series B

Total Funding

$198M in 8 rounds

Latest Funding Round

Conventional Debt, Aug 17, 2024, $*****

Investors

Valar Ventures & 13 more

Ranked

2^nd among 20 active competitors

Annual Revenue

SGD 1M - 10M as on Jun 30, 2020

Employee Count

1,118 as on Jun 30, 2026

Similar Companies

BigCommerce & 793 more

View ShopUp's full profile

ShopUp is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
SHOPUP PTE. LTD. CIN: 201733905W , Singapore, Active		SGD 1M - 10M (As on Jun 30, 2020)	-

ShopUp has raised a total funding of $198M over 8 rounds. Its first funding round was on Nov 12, 2018. Its latest funding round was a Conventional Debt round on Aug 17, 2024 for $*****. 1 investor participated in its latest round. ShopUp has 14 institutional investors.

Here is the list of recent funding rounds of ShopUp:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Aug 17, 2024	9777764	Conventional Debt	7935291	3249096	5416344	5441449
Feb 02, 2023	8198731	Conventional Debt	5009641	4337553	3654642	Lendable & 1 more
Jun 27, 2022	8204453	Series B	1848532	9588618	Flourish & 1 more	9816917

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View details of ShopUp's funding rounds and investors

The founders of ShopUp are Navaneetha Krishnan Jaganathan, Sujayath Ali, Afeef Zaman, Siffat Sarwar and Ataur Rahim Chowdhury. Afeef Zaman is the CEO of ShopUp.

Here are the details of ShopUp's key team members:

Navaneetha Krishnan Jaganathan: Co-Founder of ShopUp and founder of 3 other companies, MrVoonik, Vilara and Voonik. They are also an angel investor in 2 startups and serve on the board of 1 company.
Contact Info: 1 email address and 1 phone number
Sujayath Ali: Co-founder & COO / CBO of ShopUp and founder of 1 other company. They are also an angel investor in 8 startups.
Contact Info: 1 email address
Afeef Zaman: Co-Founder & CEO of ShopUp and founder of 1 other company.
Contact Info: 1 email address
Siffat Sarwar: Former Co-Founder of ShopUp.
Ataur Rahim Chowdhury: Co-Founder & CTO of ShopUp and founder of 1 other company.
Contact Info: 2 email addresses

View details of ShopUp's Founder profiles and Board Members

ShopUp's employee count trend

ShopUp has 1,118 employees as of Jun 26. Here is ShopUp's employee count trend over the years:

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Top competitors of ShopUp include BigCommerce, Unicommerce and Shoptimize. Here is the list of Top 10 competitors of ShopUp, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	BigCommerce 2009, Austin (United States), Public	Provider of ecommerce platform and related services for online businesses	$233M	Floodgate, General Catalyst & 14 others	74/100
2nd	ShopUp 2017, Dhaka (Bangladesh), Series B	Retailer of neighborhood shops and clothing	$198M	Tiger Global Management, PROSPER & 12 others	73/100
3rd	Unicommerce 2012, Gurugram (India), Public	Provider of e-commerce enablement platform offering order, inventory, and warehouse management	$11.1M	Tiger Global Management, Nexus Venture Partners ... & 13 others	55/100
4th	Shoptimize 2012, Pune (India), Acquired	Provider of cloud and AI-based software suite solutions for e-commerce businesses	$4.17M	Tandem Capital, Saha Fund & 4 others	42/100
5th	mypangee 2014, Toulouse (France), Seed	Provider of cloud-based rental solutions for retailers	$2.46M	VIASANTÉ Mutuelle, M Capital & 4 others	35/100
6th	Nitex 2015, Dhaka (Bangladesh), Seed	Provider of on-demand manufacturing platform for fashion industry	$74K	Accelerating Asia, FJ Labs & 1 others	34/100
7th	InSync 2006, Kolkata (India), Unfunded	Provider of B2B e-commerce and integration platform as a service	-	-	31/100
8th	Yakit 2014, Sunnyvale (United States), Funding Raised	Web solution for eCommerce delivery management	-	Accel	30/100
9th	DG1 2000, Vancouver (Canada), Early Stage	Cloud based marketing and business software	$316K	Fortrino, Novidam	30/100
10th	Palbin 2010, Zaragoza (Spain), Funding Raised	Provider of cloud-based e-commerce solutions for SMEs	-	SeedRocket, Grupo ITnet	29/100