When was Rock & Dirt founded?

Rock & Dirt was founded in 1950.

Where is Rock & Dirt located?

Rock & Dirt is headquartered in Crossville, United States.

How many employees does Rock & Dirt have?

As of Aug 31, 2026, the latest employee count at Rock & Dirt is 21.

Where does Rock & Dirt rank among its competitors?

Rock & Dirt ranks 8th amongst 59 active competitors, of which 4 are funded. It stands 8th in terms of total funding among its competitors. The most recent competitor to raise funding was IronPlanet, which secured $18M in Aug, 2016.

Who are the top competitors of Rock & Dirt?

Rock & Dirt's top competitors include Ritchie Bros, IronPlanet and Machinio. Among them, IronPlanet secured the most recent funding round in August, 2016.

Rock & Dirt - 2026 Company Profile & Competitors

Company Details

Online listing and auction platform for construction industry. It is an online platform for buying and selling heavy equipment, trailers, attachments, and parts for the construction industry enabling buyers and sellers to exchange quotes and product related information facilitating trade. The machines include used construction equipment, trucks, trailers, cranes, auctions, parts and attachments. It also provides information related to auction, industry related events etc.

Website: www.rockanddirt.com/
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Part Of

Key Metrics

Founded Year

1950

Location

Crossville, United States

Stage

Acquired

Ranked

8^th among 59 active competitors

Employee Count

21 as on Aug 31, 2026

Similar Companies

Ritchie Bros & 113 more

Exit Details

Acquired by Trader Interactive (Feb 12, 2020)

View Rock & Dirt's full profile

Rock & Dirt is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Trader Interactive, LLC CIN: 27-0807270 , United States, Active	Dec 31, 1949	-	-	-

Rock & Dirt got acquired by Trader Interactive on Feb 12, 2020.

Click here to take a look at Rock & Dirt's acquisition in detail

Rock & Dirt has not raised any funding rounds yet.

Rock & Dirt's employee count trend

Rock & Dirt has 21 employees as of Aug 26. Here is Rock & Dirt's employee count trend over the years:

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Top competitors of Rock & Dirt include Ritchie Bros, IronPlanet and Machinio. Here is the list of Top 10 competitors of Rock & Dirt, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Ritchie Bros 1958, Westchester (United States), Public	Provider of the auction-based marketplace offering heavy machinery	-	Vulcan Capital	69/100
2nd	IronPlanet 1998, Brisbane (Australia), Acquired	App-based platform that provides auctions for used heavy equipment	$84.6M	Cross Creek, Union Grove Venture Partners ... & 22 others	52/100
3rd	Machinio 2012, Chicago (United States), Acquired	Auction based marketplace for used heavy machinery	$4.04M	Angelneers, Elevation Partners & 4 others	50/100
4th	EquipmentFacts.com 2001, Lincoln (United States), Acquired	Provider of an online auction management platform for construction equipment	-	-	47/100
5th	TractorHouse 2005, Lincoln (United States), Unfunded	Online listing platform for selling and buying of old tractor and farm machinery	-	-	44/100
6th	Jeff Martin Auctioneers 2009, Brooklyn Park (United States), Unfunded	Auction company specializing in heavy construction, transportation, farm, and industrial equipment	-	-	42/100
7th	IronPlanet 1999, Pleasanton (United States), Acquired	Provider of online auctions for used heavy construction equipment and trucks	$84.6M	Cross Creek, Union Grove Venture Partners ... & 14 others	42/100
8th	Rock & Dirt 1950, Crossville (United States), Acquired	Online listing and auction platform for construction industry	-	-	41/100
9th	Equipment Trader 2009, Norfolk (United States), Unfunded	Marketplace for selling and buying of heavy equipment in the construction industry	-	-	40/100
10th	Machinery Trader 1978, Lincoln (United States), Unfunded	Listing platform for construction equipment	-	-	40/100