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Rozana - About the company

Rozana is a series B company based in Delhi (India), founded in 2020 by Adwait Vikram Singh, Ankur Dahiya and Mukesh Christopher. It operates as an Online rural e-commerce platform offering multi-category products. Rozana has raised $64.4M in funding from investors like IEG, Bertelsmann India Investments and FE Securities, with a current valuation of ₹*****. The company has 30 active competitors, including 2 that are funded. Its top competitors include companies like Hesa, Elanic and Mozumbi.

Company Details

Online rural commerce platform offering multi-category products. The product catalog includes groceries, FMCG, electronics, footwear, beauty and personal care, books, stationery, and local products like sweets and handicrafts.
Social
XFacebook
Email ID
*****@rozana.in
Phone Number
+91 **********
Registered Address
CP-201, Viraj Khand, Gomtinagar, Lucknow, Lucknow, Uttar Pradesh, India, 226010
Key Metrics
Founded Year
2020
Location
Delhi, India
Stage
Series B
Total Funding
$64.4M in 10 rounds
Post Money Valuation
₹***** as on Apr 08, 2026
Investors
Ranked
Annual Revenue
₹100 - ₹500 Cr as on Mar 31, 2025
Employee Count
701 as on Sep 30, 2026
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Rozana's funding and investors

Rozana has raised a total funding of $64.4M over 10 rounds. Its first funding round was on Aug 10, 2021. Its latest funding round was a Conventional Debt round on Mar 06, 2026 for $*****. 4 investors participated in its latest round. Rozana has 22 institutional investors and 53 angel investors.

Here is the list of recent funding rounds of Rozana:lockFilter this list
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Mar 06, 2026
6242945
Conventional Debt
6252264
2443888
3337785
9483528
Sep 22, 2025
7243617
Series B
3460111
9620271
7275850
Jun 24, 2025
4701239
Series A
5372478
9718334
1450553
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Rozana's founders and board of directors

Founder? Claim Profile
The founders of Rozana are Adwait Vikram Singh, Ankur Dahiya and Mukesh Christopher.
Here are the details of Rozana's key team members:

Rozana's Board of Directors

Rozana's board has 7 active members. Adwait Vikram Singh, Ankur Dahiya, Ankur Dahiya, Pankaj Makkar and Kanwaljit Singh are part of team and Mukesh Christopher and Vivek Gupta are independent board members.
Here is the list of Rozana's board of directors:
Name
Type
Representing
Status
Duration
Team
-
Current
4y 11m
wphihcv
Team
-
Past
5y 6m
uzqlcjp
Team
-
Past
4y 2m
Investor
-
Current
2y 5m
kjshymy
Investor
-
Past
4y 7m
Independent board member
-
Current
3y 0m
mxfpend
Independent board member
-
Current
4y 1m
kfbnlmh
Independent board member
-
Past
9y 2m

Rozana's employee count trend

Rozana has 701 employees as of Sep 26. Here is Rozana's employee count trend over the years:
Employee count trend for Rozana
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Rozana's Competitors and alternates

Top competitors of Rozana include Hesa, Elanic and Mozumbi. Here is the list of Top 10 competitors of Rozana, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Rozana
Rozana
2020, Delhi (India), Series B
Online rural e-commerce platform offering multi-category products
$64.4M
62/100
2nd
Logo for Hesa
Hesa
2019, Hyderabad (India), Seed
Platform providing rural commerce, agricultural, financial, and insurance related services
$6.76M
53/100
3rd
Logo for Elanic
Elanic
2014, Bengaluru (India), Acqui-Hired
Mobile based P2P marketplace to buy and sell fashion products
$1.89M
32/100
4th
Logo for Mozumbi
Mozumbi
2020, Kollam (India), Unfunded
Operator of an e-commerce platform for essential daily needs
-
-
32/100
5th
Logo for Hapkart
Hapkart
2019, Indore (India), Unfunded
Operator of an online platform connecting rural vendors with customers
-
-
32/100
6th
Logo for Vasm
Vasm
Lucknow (India), Unfunded
Provider of a platform enabling youth to operate virtual general stores
-
-
25/100
7th
Logo for GOALmart
GOALmart
2020, Jalna (India), Unfunded
Online retailer offering multi-category daily essentials products for rural customers
-
-
24/100
8th
Logo for Nammakartshop
Nammakartshop
Kanchipuram (India), Funding Raised
Online retailer of grocery, household, and personal care products
-
24/100
9th
Logo for Ehaat
Ehaat
2012, Delhi (India), Deadpooled
Online marketplace for rural customers
-
-
22/100
10th
Logo for Realshoppee
Realshoppee
2010, Hyderabad (India), Deadpooled
Online retailer of multi-category fashion products catering to rural customers
$320K
-
22/100
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Rozana's Latest cap tables and shareholding

Founders own 40.08%, Funds (largest shareholder) own 42.32%, Enterprises own 2.95% and Angels own 6.72%. The net worth of Rozana's founders is INR 618Cr as of Apr 08, 2026. The cap table displayed below is for FRESHCARTONS RETAIL AND DISTRIBUTION PRIVATE LIMITED which is the legal entity associated with Rozana.
Shareholders Name
Post Round Holding %
Net worth
Cumulative Investment
Realised Returns
Unrealised Returns
Return Multiple
Founder
40.08%
618Cr
5495393
2169465
4980975
6238740
6257646
6054832
8039397
3031978
3539507
7971991
966
332
601
927
344
365
Fund
42.32%
653Cr
2958054
6057656
6067580
1703090
6833308
6162496
4426287
4468308
1236476
6060114
8481169
2581891
3700282
5623124
8596278
9541781
0
0
0
0
0
0
Enterprise
2.95%
45.5Cr
35
66
77
36
Angel
6.72%
104Cr
567722
799275
919759
484583
0
0
0
0
0
0
0
0
0
0
0
0
Other People
3.03%
46.8Cr
721
476
829
115
ESOP Pool
4.89%
75.4Cr
8189
6384
5822
2953
Total
100.00%
1,540Cr
5345298
6333267
3326314
9988618
Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.
Disclaimer
Gain deeper insights into
shareholding pattern of this entity
$9.99$4.23(excl. taxes)
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What documents will you get?
  • Latest Shareholding Summary - Ownership breakdown across founders, investors, and other stakeholders
  • Round-by-Round Cap Tables - Evolution of shareholding across funding rounds
  • Year-on-Year Cap Tables - Dilution trends over time

Rozana's Investments and acquisitions

Rozana has made no investments or acquisitions yet.

Reports related to Rozana

Here is the latest report on Rozana's sector:

News related to Rozana

lockFilter this list
Media has covered Rozana for a total of 4 events in the last 1 year, 2 of them have been about company updates.
•
Rural commerce startups gain groundFinancial Express•Jun 15, 2026•Rozana
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