Where is Salming located?

Salming is headquartered in Gothenburg, Sweden.

How many employees does Salming have?

As of Jul 31, 2026, the latest employee count at Salming is 21.

Where does Salming rank among its competitors?

Salming ranks 12th amongst 24 active competitors, of which 2 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was aim'n, which secured $6.12M in Mar, 2020.

Who are the top competitors of Salming?

Salming's top competitors include Peak Performance, RevolutionRace and Stellar Equipment. Among them, aim'n secured the most recent funding round in March, 2020.

Salming - 2026 Company Profile, Team, Funding & Competitors

Salming is a funded company based in Gothenburg (Sweden), founded in 1991. It operates as an Internet first brand of sport shoes & apparel. The company has 24 active competitors, including 2 funded and 2 that have exited. Its top competitors include companies like Peak Performance, RevolutionRace and Stellar Equipment.

Company Details

Website: salming.com
Social
Email ID: *****@salming.com

Key Metrics

Founded Year

1991

Location

Gothenburg, Sweden

Stage

Funding Raised

Investors

Vatterledens Invest

Ranked

12^th among 24 active competitors

Employee Count

21 as on Jul 31, 2026

Similar Companies

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View Salming's full profile

Salming is a funded company. Salming has 1 institutional investor.

View details of Salming's funding rounds and investors

Salming's employee count trend

Salming has 21 employees as of Jul 26. Here is Salming's employee count trend over the years:

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Top competitors of Salming include Peak Performance, RevolutionRace and Stellar Equipment. Here is the list of Top 10 competitors of Salming, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Peak Performance 1986, Stockholm (Sweden), Acquired	Internet first brand offering apparel wear for women and men	-	-	45/100
2nd	RevolutionRace 2013, Boras (Sweden), Public	Internet-first brand of outdoor wear	-	Altor Equity Partners	44/100
3rd	Stellar Equipment 2015, Stockholm (Sweden), Seed	DTC brand offering anti-fast fashion performance-fabric based outerwear for men and women	$1.75M	Otiva & 3 others	29/100
4th	Thevea Brands Group 2015, Helsingborg (Sweden), Unfunded	Online retailer offering eco-friendly sportswear for men and women	-	-	29/100
5th	TOBE 2001, Solbergelva (Norway), Funding Raised	Internet first brand offering apparel wear for women and men	-	Inlands Innovation, Oscarson Invest & 2 others	28/100
6th	Sail Racing 1977, Gothenburg (Sweden), Unfunded	Internet first brand of sports apparel for men and women	-	-	28/100
7th	aim'n 2013, Halmstad (Sweden), Seed	Internet first brand offering sports wear for women	$6.12M	eEquity	25/100
8th	YMR Track Club 2017, Boras (Sweden), Unfunded	Internet first brand offering sportswear for men and women	-	-	25/100
9th	Pebbles 2019, Stockholm (Sweden), Unfunded	Internet first brand offering sportswear for women	-	-	24/100
10th	Nitton 2020, Stockholm (Sweden), Unfunded	Internet first brand offering sports wear for golf trainees	-	-	22/100
12th	Salming 1991, Gothenburg (Sweden), Funding Raised	Internet first brand of sport shoes & apparel	-	Vatterledens Invest	19/100