Sampler - About the company
Sampler is a series A company based in Toronto (Canada), founded in 2013 by Marie Chevrier. It operates as a Provider of SaaS-based retail sampling solutions. Sampler has raised $11.1M in funding from investors like MaRS Discovery District, BDC and Shipfusion. The company has 1347 active competitors, including 243 funded and 130 that have exited. Its top competitors include companies like Shiprocket, Pickrr Services and Shippo.
Company Details
Provider of SaaS-based retail sampling solutions. It helps suppliers, agencies and retailers to create, promote and analyze a digital product sampling or couponing program. Offered features include product cataloguing, audience targeting, logistics and fulfilment, analytics and reports, remarketing, and more. Some of its clients include The Body Shop, Manitoba Harvest, Weleda, Living Proof and Enjoy Life.
- Website
- sampler.io
- Registered Address
- 51 Wolseley Street , Toronto
Key Metrics
Founded Year
2013
Location
Toronto, Canada
Stage
Series A
Total Funding
$11.1M in 7 rounds
Latest Funding Round
Investors
Ranked
138th among 1347 active competitors
Employee Count
30 as on Aug 31, 2026
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Legal entities associated with Sampler
Sampler is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
The Sampler App Inc. CIN: 866323-8 , Canada, Active | Oct 15, 2013 | - | - | - |
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Sampler's funding and investors
Sampler has raised a total funding of $11.1M over 7 rounds. Its first funding round was on Dec 01, 2014. Sampler has 26 institutional investors and 1 angel investor.
Here is the list of recent funding rounds of Sampler:
Filter this list
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Feb 01, 2024 | 4757958 | Conventional Debt | 7531866 | 9056011 | 1340511 | 5700829 |
Nov 18, 2022 | 8050420 | Series A | 2544835 | 4440997 | 1685902 | 4791458 |
Jul 09, 2020 | 7552957 | Series A | 6795577 | 6062726 | 1073425 |
View details of Sampler's funding rounds and investors
Sampler's founders and board of directors
Founder? Claim ProfileThe founders of Sampler is Marie Chevrier.
Here are the details of Sampler's key team members:
- Marie Chevrier: CEO & Founder of Sampler and founder of 1 other company.
Sampler's Board of Directors
Sampler's board has 1 active member. Marie-pier Chevrier is independent board member.Here is the list of Sampler's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Independent board member | - | Current | 12y 10m |
View details of Sampler's Founder profiles and Board Members
Sampler's employee count trend
Sampler has 30 employees as of Aug 26. Here is Sampler's employee count trend over the years:
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Sampler's Competitors and alternates
Top competitors of Sampler include Shiprocket, Pickrr Services and Shippo. Here is the list of Top 10 competitors of Sampler, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Shiprocket 2012, Delhi (India), Public | Provider of e-commerce shipping, fulfillment, marketing, and financial services | $322M | 87/100 | |
2nd | Pickrr Services 2015, Gurugram (India), Acquired | Provider of AI-based logistics management solutions | $16.4M | 78/100 | |
3rd | Shippo 2013, San Francisco (United States), Series E | Provider of web-based shipping solution for e-commerce businesses | $154M | 72/100 | |
4th | Locus 2015, Milpitas (United States), Acquired | Provider of an AI-powered platform for optimizing logistics and delivery | $82.5M | 72/100 | |
5th | Stord 2015, Atlanta (United States), Series F | Provider of cloud-based end-to-end logistics and supply chain management solutions | $777M | 71/100 | |
6th | Provider of supply chain warehousing, logistics, and order management software | $20.2M | 70/100 | ||
7th | Ecom Express 2012, Gurugram (India), Acquired | Provider of end-to-end delivery services for e-commerce companies | $324M | 70/100 | |
8th | ShipBob 2014, Chicago (United States), Series E | Provider of e-commerce fulfillment solutions for direct-to-consumer brands | $333M | 70/100 | |
9th | Veeqo 2012, Swansea (United Kingdom), Acquired | Provider of multichannel ecommerce shipping software with order and inventory management | $11.5M | 69/100 | |
10th | Pitney Bowes 1920, Stamford (United States), Acquired | Provider of SaaS-based shipping and fulfillment solutions for e-commerce businesses | - | 69/100 | |
138th | Provider of SaaS-based retail sampling solutions | $11.1M | 44/100 |
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Sampler's Investments and acquisitions
Sampler has acquired 2 companies including AdMass and Abeo. Sampler has not made any investments as of now.Reports related to Sampler
Here is the latest report on Sampler's sector:
News related to Sampler
•
Sampler Expands Product Offering by Adding AI and UGC Capabilities via Acquisition of AdMassBusiness Wire•Jul 12, 2023•AdMass, Sampler
•
Sampler Acquires abeo to Expand its Beauty PortfolioBusiness Wire•Apr 11, 2023•Sampler, Abeo, Abeo Management, Arcade Beauty
•
•
Sampler partners with UNFI to give suppliers an innovative solution to create trial for their brandsCNW•Dec 15, 2021•Sampler, UNFI
•
Sampler grabs financing led by StandUp Ventures, BDC CapitalVCJ•Jul 16, 2020•Sampler, StandUp Ventures, BDC
•
Sampler receives $1 million from CIBC Innovation BankingBetaKit•Aug 22, 2019•Sampler, Canadian Imperial Bank of Commerce, BDC, Factory and 1 other
•
Sampler Announces Round of $3 Million FinancingBusiness Wire•Feb 19, 2019•Sampler, BDC, Shipfusion, Factory and 3 others
•
Sampler and GMDC Partner to Create Retail Tomorrow Trendsetter PanelBusiness Wire•Jul 11, 2018•Sampler
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