When was Sampler founded?

Sampler was founded in 2013 and raised its 1st funding round 1 year after it was founded.

Where is Sampler located?

Sampler is headquartered in Toronto, Canada. It is registered at 51 Wolseley Street , Toronto.

How many employees does Sampler have?

As of Jul 01, 2024, the latest employee count at Sampler is 55.

Is Sampler a funded company?

Sampler is a funded company, having raised a total of $11.1M across 7 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Dec 01, 2014.

When was the latest funding round of Sampler?

Sampler's latest funding was a $***** Conventional Debt round on Feb 01, 2024, with participation from 0 investor.

Where does Sampler rank among its competitors?

Sampler ranks 129th amongst 1224 active competitors, of which 235 are funded. It stands 19th in terms of total funding among its competitors. The most recent competitor to raise funding was Patchworks, which secured $6.67M in Oct, 2025.

Who are the top competitors of Sampler?

Sampler's top competitors include Shiprocket, Holisol and ShipBob. Among them, Patchworks secured the most recent funding round in October, 2025.

Sampler - 2026 Company Profile, Team, Funding & Competitors

Company Details

Provider of SaaS-based retail sampling solutions. It helps suppliers, agencies and retailers to create, promote and analyze a digital product sampling or couponing program. Offered features include product cataloguing, audience targeting, logistics and fulfilment, analytics and reports, remarketing, and more. Some of its clients include The Body Shop, Manitoba Harvest, Weleda, Living Proof and Enjoy Life.

Website: sampler.io
Social
Registered Address: 51 Wolseley Street , Toronto

Key Metrics

Founded Year

2013

Location

Toronto, Canada

Stage

Series A

Total Funding

$11.1M in 7 rounds

Latest Funding Round

Conventional Debt, Feb 01, 2024, $*****

Investors

MaRS Discovery District & 26 more

Ranked

129^th among 1224 active competitors

Employee Count

55 as on Jul 01, 2024

Investment & Acquisitions

AdMass & 1 more

Similar Companies

Shiprocket & 1265 more

View Sampler's full profile

Sampler is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
The Sampler App Inc. CIN: 866323-8 , Canada, Active	Oct 15, 2013	-	-	-

Sampler has raised a total funding of $11.1M over 7 rounds. Its first funding round was on Dec 01, 2014. Sampler has 26 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of Sampler:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Feb 01, 2024	4384782	Conventional Debt	5321270	8465564	8511029	6515916
Nov 18, 2022	7496418	Series A	8800307	2883429	4857633	9845127
Jul 09, 2020	2705210	Series A	3850648	3059811	8033219	StandUp Ventures & 4 more

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View details of Sampler's funding rounds and investors

The founders of Sampler is Marie Chevrier.

Here are the details of Sampler's key team members:

Marie Chevrier: CEO & Founder of Sampler and founder of 1 other company.

Sampler's Board of Directors

Sampler's board has 1 active member. Marie-pier Chevrier is independent board member.

Here is the list of Sampler's board of directors:

Name	Type	Representing	Status	Duration
Marie-pier Chevrier	Independent board member	-	Current	12y 3m

View details of Sampler's Founder profiles and Board Members

Sampler's employee count trend

Sampler has 55 employees as of Jul 24. Here is Sampler's employee count trend over the years:

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Top competitors of Sampler include Shiprocket, Holisol and ShipBob. Here is the list of Top 10 competitors of Sampler, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Shiprocket 2012, Gurugram (India), Series E	Provider of eCommerce tools for shipping, marketing, and financial services	$349M	Temasek, Bertelsmann India Investments & 63 others	85/100
2nd	Holisol 2009, Delhi (India), Series B	Platform offering end-to-end supply chain, fulfilment, and IT solutions	$22.2M	DataVision, CLSA Capital Partners & 9 others	73/100
3rd	ShipBob 2014, Chicago (United States), Series E	Provider of e-commerce fulfillment solutions for direct-to-consumer brands	$333M	Bain Capital Ventures, SV Angel & 28 others	73/100
4th	Locus 2015, Milpitas (United States), Acquired	Provider of an AI-powered platform for optimizing logistics and delivery	$82.5M	GIC, Rocketship & 30 others	72/100
5th	Shippo 2013, San Francisco (United States), Series E	Provider of web-based shipping solution for e-commerce businesses	$154M	Bessemer Venture Partners, Uncork Capital ... & 24 others	72/100
6th	BILT 2014, Grapevine (United States), Series B	Developer of an app providing 3D assembly instructions for consumer goods	$32.1M	Silverton Partners, Fifth Partners Growth Fund ... & 5 others	72/100
7th	Prozo 2014, Gurugram (India), Series A	Online platform offering wholesale and business-focused e-commerce solutions	$20.2M	Sixth Sense Ventures, Earlsfield Capital ... & 31 others	70/100
8th	Veeqo 2012, Swansea (United Kingdom), Acquired	Platform offering cloud-based inventory and fulfillment solution for businesses	$11.5M	Octopus Investments, Octopus Ventures & 7 others	70/100
9th	Anchanto 2011, Singapore (Singapore), Series C	Developer of e-commerce software and supply chain management solutions	$16.1M	Asendia, Innosight Ventures & 13 others	69/100
10th	Sorted 2010, Manchester (United Kingdom), Acquired	SaaS based e-commerce shipping operations solutions	$105M	Chrysalis, NVM & 11 others	68/100
129th	Sampler 2013, Toronto (Canada), Series A	Provider of SaaS-based retail sampling solutions	$11.1M	MaRS Discovery District, SAP.iO & 25 others	45/100