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Sampler - About the company

Sampler is a series A company based in Toronto (Canada), founded in 2013 by Marie Chevrier. It operates as a Provider of SaaS-based retail sampling solutions. Sampler has raised $11.1M in funding from investors like MaRS Discovery District, BDC and Shipfusion. The company has 1347 active competitors, including 243 funded and 130 that have exited. Its top competitors include companies like Shiprocket, Pickrr Services and Shippo.

Company Details

Provider of SaaS-based retail sampling solutions. It helps suppliers, agencies and retailers to create, promote and analyze a digital product sampling or couponing program. Offered features include product cataloguing, audience targeting, logistics and fulfilment, analytics and reports, remarketing, and more. Some of its clients include The Body Shop, Manitoba Harvest, Weleda, Living Proof and Enjoy Life.
Website
sampler.io
Social
XFacebook
Registered Address
51 Wolseley Street , Toronto
Key Metrics
Founded Year
2013
Location
Toronto, Canada
Stage
Series A
Total Funding
$11.1M in 7 rounds
Ranked
Employee Count
30 as on Aug 31, 2026
Investment & Acquisitions
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Sampler's funding and investors

Sampler has raised a total funding of $11.1M over 7 rounds. Its first funding round was on Dec 01, 2014. Sampler has 26 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of Sampler:lockFilter this list
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Feb 01, 2024
4757958
Conventional Debt
7531866
9056011
1340511
5700829
Nov 18, 2022
8050420
Series A
2544835
4440997
1685902
4791458
Jul 09, 2020
7552957
Series A
6795577
6062726
1073425
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Sampler's founders and board of directors

Founder? Claim Profile
The founders of Sampler is Marie Chevrier.
Here are the details of Sampler's key team members:

Sampler's Board of Directors

Sampler's board has 1 active member. Marie-pier Chevrier is independent board member.
Here is the list of Sampler's board of directors:
Name
Type
Representing
Status
Duration
Independent board member
-
Current
12y 10m

Sampler's employee count trend

Sampler has 30 employees as of Aug 26. Here is Sampler's employee count trend over the years:
Employee count trend for Sampler
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Sampler's Competitors and alternates

Top competitors of Sampler include Shiprocket, Pickrr Services and Shippo. Here is the list of Top 10 competitors of Sampler, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Shiprocket
Shiprocket
2012, Delhi (India), Public
Provider of e-commerce shipping, fulfillment, marketing, and financial services
$322M
87/100
2nd
Logo for Pickrr Services
Pickrr Services
2015, Gurugram (India), Acquired
Provider of AI-based logistics management solutions
$16.4M
78/100
3rd
Logo for Shippo
Shippo
2013, San Francisco (United States), Series E
Provider of web-based shipping solution for e-commerce businesses
$154M
72/100
4th
Logo for Locus
Locus
2015, Milpitas (United States), Acquired
Provider of an AI-powered platform for optimizing logistics and delivery
$82.5M
72/100
5th
Logo for Stord
Stord
2015, Atlanta (United States), Series F
Provider of cloud-based end-to-end logistics and supply chain management solutions
$777M
71/100
6th
Logo for Prozo
Prozo
2014, Gurugram (India), Series A
Provider of supply chain warehousing, logistics, and order management software
$20.2M
70/100
7th
Logo for Ecom Express
Ecom Express
2012, Gurugram (India), Acquired
Provider of end-to-end delivery services for e-commerce companies
$324M
70/100
8th
Logo for ShipBob
ShipBob
2014, Chicago (United States), Series E
Provider of e-commerce fulfillment solutions for direct-to-consumer brands
$333M
70/100
9th
Logo for Veeqo
Veeqo
2012, Swansea (United Kingdom), Acquired
Provider of multichannel ecommerce shipping software with order and inventory management
$11.5M
69/100
10th
Logo for Pitney Bowes
Pitney Bowes
1920, Stamford (United States), Acquired
Provider of SaaS-based shipping and fulfillment solutions for e-commerce businesses
-
69/100
138th
Logo for Sampler
Sampler
2013, Toronto (Canada), Series A
Provider of SaaS-based retail sampling solutions
$11.1M
44/100
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Sampler's Investments and acquisitions

Sampler has acquired 2 companies including AdMass and Abeo. Sampler has not made any investments as of now.

Reports related to Sampler

Here is the latest report on Sampler's sector:

News related to Sampler

•
Sampler Acquires abeoSampler•Apr 11, 2023•Abeo, Sampler
•
Sampler Announces Round of $3 Million FinancingBusiness Wire•Feb 19, 2019•Sampler, BDC, Shipfusion, Factory and 3 others
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