When was Search Optics founded?

Search Optics was founded in 1998 and raised its 1st funding round 15 years after it was founded.

Where is Search Optics located?

Search Optics is headquartered in San Diego, United States.

How many employees does Search Optics have?

As of Jul 01, 2024, the latest employee count at Search Optics is 84.

Is Search Optics a funded company?

Search Optics is a funded company, having raised an undisclosed amount across 2 funding rounds to date. The company's 1st funding round was a $***** PE round, raised on Dec 03, 2013.

When was the latest funding round of Search Optics?

Search Optics' latest funding was a $***** PE round on Mar 20, 2018, with participation from 0 investor. Its primary sector is MarketingTech. In United States, the MarketingTech sector has seen $655M in funding in 2026 to date.

Where does Search Optics rank among its competitors?

Search Optics ranks 94th amongst 656 active competitors, of which 43 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was TruVideo, which secured $40M in Dec, 2024.

Who are the top competitors of Search Optics?

Search Optics' top competitors include MotorK, myKaarma and CDK Global. Among them, TruVideo secured the most recent funding round in December, 2024.

Search Optics - 2026 Company Profile, Team, Funding & Competitors

Company Details

Digital marketing agency delivering measurable results through integrated solutions. They offer an integrated digital marketing platform designed to improve business outcomes, from lead generation to brand building. Their services include paid search, search engine optimization, social media management, and programmatic display and video advertising. They focus on tracking performance metrics and optimizing strategies to give clients a competitive edge. They serve various industries, providing tailored solutions. They emphasize human interaction and high-touch service, aiming to make clients top brand performers. They offer free digital solutions inspections. They provide digital solutions, marketing technology, and data-driven strategies.

Website: www.searchoptics.com/
Social
Email ID: *****@searchoptics.com, *****@searchoptics.com
Phone Number: +1 **********

Key Metrics

Founded Year

1998

Location

San Diego, United States

Stage

Acquired

Latest Funding Round

PE, Mar 20, 2018, $*****

Investors

Kayne Anderson Capital Advisors

Ranked

94^th among 656 active competitors

Employee Count

84 as on Jul 01, 2024

Similar Companies

MotorK & 429 more

Exit Details

Acquired by Advance Local (Nov 16, 2022)

View Search Optics' full profile

Search Optics got acquired by Advance Local on Nov 16, 2022.

Click here to take a look at Search Optics's acquisition in detail

Search Optics has raised funding over 2 rounds. Its first funding round was on Dec 03, 2013. Search Optics has 1 institutional investor.

Here is the list of recent funding rounds of Search Optics:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Mar 20, 2018	4547307	PE	5563410	1292953	8530034	2817935
Dec 03, 2013	7413542	PE	3850159	2998461	Kayne Anderson Capital Advisors	7308421

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View details of Search Optics's funding rounds and investors

The founders of Search Optics is Troy Smith. David Ponn is the CEO of Search Optics.

Here are the details of Search Optics' key team members:

Troy Smith: Founder & President of Search Optics. They are also an angel investor in 1 startup.
David Ponn: CEO of Search Optics.

View details of Search Optics's Founder profiles and Board Members

Search Optics' employee count trend

Search Optics has 84 employees as of Jul 24. Here is Search Optics's employee count trend over the years:

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Top competitors of Search Optics include MotorK, myKaarma and CDK Global. Here is the list of Top 10 competitors of Search Optics, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	MotorK 2010, London (United Kingdom), Public	Cloud based digital marketing solutions for the automotive industry	$14.2M	Zobito, 83NORTH & 9 others	71/100
2nd	myKaarma 2012, Long Beach (United States), Series B	SaaS driven Customer Interaction Management solution provider	$15M	Kayne Anderson Capital Advisors, H.I.G. Capital ... & 2 others	64/100
3rd	CDK Global 1972, Hoffman Estates (United States), Acquired	Platform offering software and services for automotive retail operations	-	Elliott Management, Sachem Head & 1 others	63/100
4th	Xtime 2004, San Francisco (United States), Acquired	Automotive service experience platform driving efficiency, profitability, and customer retention	$26.5M	Saints Capital, Bessemer Venture Partners ... & 6 others	62/100
5th	Rollick 2017, Austin (United States), Seed	Omnichannel marketing automation for automotive industries	$5.6M	Silverton Partners, Troy Capital Partners ... & 3 others	62/100
6th	CarNow 2014, Atlanta (United States), Series A	SaaS-driven digital communication solution for dealers to engage with customers	$30M	Runway Growth Capital, NXT Ventures & 3 others	62/100
7th	Impel 2011, Syracuse (United States), Series C	SaaS-based marketing solutions for automotive dealerships	$126M	Wavecrest Growth Partners, Silversmith & 5 others	59/100
8th	automotiveMastermind 2012, New York City (United States), Acquired	Provider of technology that helps automotive dealerships predict buyer behavior	$47.7M	JMI Management, Brighton Park Capital	57/100
9th	TruVideo 2015, Wellesley (United States), Series C	SaaS-based marketing solutions for automotive dealerships	$40M	TZP Group, Avenue Growth Partners & 1 others	57/100
10th	Affinitiv 1999, Buffalo Grove (United States), Late Stage	Cloud based marketing automation platform for the automobile industry	-	Riverside, CIP Capital & 2 others	56/100
94th	Search Optics 1998, San Diego (United States), Acquired	Digital marketing agency delivering measurable results through integrated solutions	-	-	34/100