Impel - About the company
Impel is a series C company based in New York City (United States), founded in 2014 by Michael Quigley and Devin Daly. It operates as a SaaS-based marketing solutions for automotive dealerships. Impel has raised $126M in funding from investors like Silversmith, Wavecrest Growth Partners and StartFast. The company has 2556 active competitors, including 143 funded and 122 that have exited. Its top competitors include companies like myKaarma, Qualified and Numa.
Company Details
SaaS-based marketing solutions for automotive dealerships. The platform offers solutions that includes merchandising, photograph management, advertising management, and more.
- Website
- impel.ai
- Email ID
- *****@impel.ai
- Phone Number
- +1 **********
- Registered Address
- New York,New York
Key Metrics
Founded Year
2014
Location
New York City, United States
Stage
Series C
Total Funding
$126M in 3 rounds
Latest Funding Round
Investors
Ranked
8th among 2556 active competitors
Employee Count
573 as on Sep 30, 2026
Legal entities associated with Impel
Impel is associated with 2 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Reports |
|---|---|---|---|---|
ENERGOS.AI (INDIA) PRIVATE LIMITED CIN: U72900MH2022PTC375516 , India, Active | Jan 27, 2022 | 0 - ₹10 Cr (As on Mar 31, 2025) | - | |
AUGMENTED REALITY PRODUCTS DBA CIN: 453691412 , United States, Active | Dec 31, 1999 | - | 154 (As on Dec 31, 2024) | - |
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Impel's funding and investors
Impel has raised a total funding of $126M over 3 rounds. Its first funding round was on Feb 11, 2014. Its latest funding round was a Series C round on Dec 19, 2022 for $*****. 2 investors participated in its latest round. Impel has 4 institutional investors and 3 angel investors.
Here is the list of recent funding rounds of Impel:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Dec 19, 2022 | 1015385 | Series C | 6742812 | 8709792 | 4233637 | 4864929 |
Oct 04, 2018 | 7807533 | Series B | 7989752 | 6341522 | 1381507 | |
Feb 11, 2014 | 2843178 | Series A | 1714041 | 5101332 |
View details of Impel's funding rounds and investors
Impel's founders and board of directors
Founder? Claim ProfileHere are the details of Impel's key team members:
- Michael Quigley: Co-Founder & President & CSO of Impel.
- Devin Daly: Co-Founder &CEO of Impel. Contact Info: 1 email address
View details of Impel's Founder profiles and Board Members
Impel's employee count trend
Impel has 573 employees as of Sep 26. Here is Impel's employee count trend over the years:
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Impel's Competitors and alternates
Top competitors of Impel include myKaarma, Qualified and Numa. Here is the list of Top 10 competitors of Impel, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | myKaarma 2012, Long Beach (United States), Series B | SaaS driven Customer Interaction Management solution provider | $15M | 64/100 | |
2nd | Qualified 2018, San Francisco (United States), Acquired | Provider of conversational marketing platform | $163M | 64/100 | |
3rd | Numa 1995, Oakland (United States), Series B | Developer of an AI communication platform for automotive dealerships | $48M | 64/100 | |
4th | Drift Technologies 2015, Boston (United States), Acquired | AI and cloud based lead generation chatbots for businesses | $107M | 64/100 | |
5th | SquadStack 2014, Noida (India), Series B | Provider of AI-powered voice agents and customer support automation platform | $24.9M | 64/100 | |
6th | Artisan 2023, San Francisco (United States), Series A | Developer of an autonomous artificial intelligence platform designed to manage outbound sales operations | $46.1M | 63/100 | |
7th | Platform offering outbound calling software solution | $6.22M | 63/100 | ||
8th | Impel 2014, New York City (United States), Series C | SaaS-based marketing solutions for automotive dealerships | $126M | 61/100 | |
9th | Provider of AI-powered call automation platform | $19.1M | 61/100 | ||
10th | Convertr 2011, London (United Kingdom), Series A | Provider of a platform offering software to optimize customer journeys | $3.67M | 61/100 |
Looking for more details on Impel's competitors? Click here to see the top ones
Impel's Investments and acquisitions
Impel has made 1 investment in Jigcar and acquired Outsell.Reports related to Impel
Here is the latest report on Impel's sector:
News related to Impel
Media has covered Impel for a total of 4 events in the last 1 year, 1 of them has been about company updates and 1 about partnerships.
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Impel and SelectFI Announce Strategic Partnership to Bring Industry-First Financing Intelligence to Automotive AI AgentsGlobeNewswire•Aug 13, 2026•Impel, SelectFI
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FM Capital Doubles Down on Impel with Follow-On Investment, Citing Accelerating Market LeadershipGlobeNewswire•Jul 16, 2026•FM Capital, Impel
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Impel Launches Next-Gen Sales AI with AI-Generated Video and Customizable AI AgentsGlobeNewswire•May 21, 2026•Impel
•
SelectFI Secures Funding, Appoints Andrew Sweet as CEOGlobeNewswire•Dec 02, 2025•Impel, SelectFI, Automotive Ventures, ACV Auctions and 4 others
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Impel enhances automotive dealership customer experience with fine-tuned LLMs on Amazon SageMakerAmazon•Jun 04, 2025•Impel
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Kirkland-Led Pike Street Clinches $199M Continuation FundLaw360•Mar 24, 2025•Pike Street Capital, Kirkland & Ellis, Impel
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Pinewood Technologies plans fundraise to help buy SeezShareprices•Feb 21, 2025•Pinewood.AI, Jefferies, Berenberg, Impel
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