Second Nature - About the company
Second Nature is a series C company based in Raleigh (United States), founded in 2012 by Kevin Barry and Thad Tarkington. It operates as a Provider of resident benefits packages for property managers and owners. Second Nature has raised $36.2M in funding from investors like Azure Capital Partners, IDEA Fund Partners and The Iron Yard. The company has 462 active competitors, including 30 funded and 20 that have exited. Its top competitors include companies like Mygate, Vantaca and ADDA.
Company Details
Provider of resident benefits packages for property managers and owners. These packages bundle perks designed to improve resident satisfaction and property value. Benefits include renters insurance, credit building, air filter delivery, and on-demand pest control. The packages integrate with existing property management software to streamline operations.
- Website
- www.secondnature.com/
- Social
- Email ID
- *****@secondnature.com
- Phone Number
- +1 **********
- Registered Address
- 33 Fayetteville Street, Suite 600, Raleigh, NC 27601
Key Metrics
Founded Year
2012
Location
Raleigh, United States
Stage
Series C
Total Funding
$36.2M in 8 rounds
Latest Funding Round
Investors
Ranked
8th among 462 active competitors
Employee Count
389 as on Sep 30, 2026
Investment & Acquisitions
Similar Companies
Legal entities associated with Second Nature
Second Nature is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
Second Nature Brands, Inc CIN: 80-0963336 , United States, Active | Feb 11, 2013 | - | 136 (As on Dec 31, 2023) | - |
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Second Nature's funding and investors
Second Nature has raised a total funding of $36.2M over 8 rounds. Its first funding round was on Mar 21, 2013. Its latest funding round was a Series C round on Mar 25, 2020 for $*****. 9 investors participated in its latest round. Second Nature has 21 institutional investors and 1 angel investor.
Here is the list of recent funding rounds of Second Nature:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Mar 25, 2020 | 8900090 | Series C | 3312526 | 3352452 | 1163082 | 4804052 |
Oct 29, 2018 | 7241175 | Series B | 1823002 | 5678983 | 5692810 | |
Jul 27, 2017 | 3404433 | Series B | 4976895 | 6586605 |
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Second Nature's founders and board of directors
Founder? Claim ProfileThe founders of Second Nature are Kevin Barry and Thad Tarkington. Thad Tarkington is the CEO of Second Nature.
Here are the details of Second Nature's key team members:
- Kevin Barry: Former Co-Founder of Second Nature.
- Thad Tarkington: Co-Founder & CEO of Second Nature.
View details of Second Nature's Founder profiles and Board Members
Second Nature's employee count trend
Second Nature has 389 employees as of Sep 26. Here is Second Nature's employee count trend over the years:
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Second Nature's Competitors and alternates
Top competitors of Second Nature include Mygate, Vantaca and ADDA. Here is the list of Top 10 competitors of Second Nature, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Provider of a community management and residential living platform | $93.8M | 85/100 | ||
2nd | Vantaca 2016, Wilmington (United States), Series B | SaaS-driven community management solution for association management companies | $305M | 68/100 | |
3rd | Provider of SaaS-enabled society and community management software for residential communities | $644K | 64/100 | ||
4th | NoBrokerHood 2015, Bengaluru (India), Unfunded | Provider of society management system and related mobile applications | - | - | 64/100 |
5th | Zego 2018, San Diego (United States), Acquired | Online community management software for residential properties | - | 63/100 | |
6th |  TownSq 2013, Dallas (United States), Unfunded | App-based community management software for landlords and residents | - | - | 61/100 |
7th | Frontsteps 2003, Denver (United States), Seed | Software solution for managing communities | - | 61/100 | |
8th | Second Nature 2012, Raleigh (United States), Series C | Provider of resident benefits packages for property managers and owners | $36.2M | 58/100 | |
9th | Concierge Plus 1999, Toronto (Canada), Seed | Provider of SaaS solution for managing communities | - | 56/100 | |
10th | Cobu 2018, Boston (United States), Seed | App-based digital engagement platform for apartment residents | $120K | 55/100 |
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Second Nature's Investments and acquisitions
Second Nature has acquired CleanerFilters. Second Nature has not made any investments as of now.Reports related to Second Nature
Here is the latest report on Second Nature's sector:
News related to Second Nature
Filter this listMedia has covered Second Nature for a total of 2 events in the last 1 year, 1 of them has been about partnerships.
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Second Nature, Cardumen's portfolio, raises €22 million in a Series B funding roundCapital-Riesgo.es•Oct 16, 2025•Sienna Venture Capital, Second Nature, Bright Pixel Capital, Cardumen Capital and 10 others
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AppFolio and Second Nature Partner to Enhance Resident ExperienceGlobeNewswire•Apr 18, 2025•AppFolio, Second Nature
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Sanders Chocolates and Kar’s Nuts Select New Corporate Name, Add Innovation CenterDbusiness•Feb 23, 2021•Second Nature, Sanders, Second Nature, Kar's Nuts
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SecondNature raises $16.4M for 'healthy home' subscription products like air and water filtersTechCrunch+•Mar 25, 2020•Second Nature, Mann-Hummel, IDEA Fund Partners, Lead Edge Capital and 6 others
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FilterEasy Raises $6.9 million in Series B1 Round Led by Consumer Brand Specialists One Better VenturesVCA Online•Oct 29, 2018•Second Nature, One Better Ventures, Lead Edge Capital
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FilterEasy launches Smoke Pollution Relief to provide cleaner air to the West CoastGlobeNewswire•Sep 07, 2018•Second Nature
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Leading Air Filter Subscription Company, FilterEasy, Acquires CleanerFilters.comPR Newswire•Jan 01, 2018•CleanerFilters, Second Nature
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Kiwi Energy Partners With FilterEasy to Provide Customers a Convenient Air Filter Delivery ServicePR Newswire•Jun 22, 2017•Kiwienergy, Second Nature, KiwiEnergy, Ltd.
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Triangle angel fund raises $4 millionThe News Observer•Apr 15, 2016•Triangle Angel Partners, IDEA Fund Partners, Cofounders Capital, Azure Capital Partners and 2 others
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