When was Second Nature Brands founded?

Second Nature Brands was founded in 2020.

Where is Second Nature Brands located?

Second Nature Brands is headquartered in Madison Heights, United States.

How many employees does Second Nature Brands have?

As of Jul 01, 2024, the latest employee count at Second Nature Brands is 55.

Is Second Nature Brands a funded company?

Second Nature Brands is a funded company, having raised a total of $***** in its 1st and only funding round.

Where does Second Nature Brands rank among its competitors?

Second Nature Brands ranks 4th amongst 46 active competitors, of which 3 are funded. It stands 6th in terms of total funding among its competitors. The most recent competitor to raise funding was Bubs, which secured $2.28M in Jan, 2024.

Who are the top competitors of Second Nature Brands?

Second Nature Brands' top competitors include Once Upon A Farm, Plum Organics and Happy Family Brands. Among them, Bubs secured the most recent funding round in January, 2024.

Second Nature Brands - 2026 Company Profile & Competitors

Company Details

Website: secondnaturebrandsus.com
Social

Key Metrics

Founded Year

2020

Location

Madison Heights, United States

Stage

Acquired

Ranked

4^th among 46 active competitors

Employee Count

55 as on Jul 01, 2024

Investment & Acquisitions

Voortman & 5 more

Similar Companies

Whole Kids & 23 more

Exit Details

Acquired by CapVest (Apr 26, 2022)

View Second Nature Brands' full profile

Second Nature Brands got acquired by CapVest on Apr 26, 2022.

Click here to take a look at Second Nature Brands's acquisition in detail

Second Nature Brands has not raised any funding rounds yet.

Second Nature Brands' employee count trend

Second Nature Brands has 55 employees as of Jul 24. Here is Second Nature Brands's employee count trend over the years:

Employee count trend for Second Nature Brands

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Top competitors of Second Nature Brands include Once Upon A Farm, Plum Organics and Happy Family Brands. Here is the list of Top 10 competitors of Second Nature Brands, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Once Upon A Farm 2015, Berkeley (United States), Public	Brand of organic baby food products	$108M	CAVU Consumer Partners, Cambridge Companies SPG ... & 4 others	61/100
2nd	Plum Organics 2007, Emeryville (United States), Acquired	Brand of organic nutritious products	-	Foresight Group, Invictus Growth & 10 others	55/100
3rd	Happy Family Brands 2003, New York City (United States), Acquired	Organic Food for Baby and Kids	$7.63M	Altin Capital Partners, Strand Equity Partners ... & 1 others	46/100
4th	Second Nature Brands 2020, Madison Heights (United States), Acquired	Brand of organic snacks	-	-	43/100
5th	Bubs 1993, Sydney (Australia), Public	Manufacturer of infant formula and organic baby food products	-	BMY Group	38/100
6th	Plum Baby 2006, Maidenhead (United Kingdom), Acquired	Manufacturer of organic baby food and organic toddler food.	$2.21M	Foresight Group, Beringea & 1 others	35/100
7th	Little Freddie 2014, London (United Kingdom), Acquired	Manufacturer of organic early life nutrition products	-	Greater Bay Area Homeland Investments, Everyi Capital ... & 2 others	33/100
8th	Earth's Best 1985, Boulder (United States), Acquired	Provider of school grounds maintenance and landscaping services	-	North Atlantic Capital	32/100
9th	Holle 1933, Basel (Switzerland), Funding Raised	Manufacturer and brand of organic early life nutrition	-	-	32/100
10th	Whole Kids 2005, Melbourne (Australia), Acquired	Organic snacks brand for kids	$1.74M	ProDesk & 3 others	31/100

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Second Nature Brands has not made any investments yet. Second Nature Brands has made 6 acquisitions.

Here is the list of latest three $acquisitions:

Filter this list

Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Oct 22, 2024	Acquisition	Voortman	1951	Burlington (Canada)
Sep 28, 2023	Acquisition	Sahale Snacks	2003	Seattle (United States)
Dec 06, 2022	Acquisition	Brownie Brittle	1992	West Palm Beach (United States)