About CAVU Consumer Partners
CAVU Consumer Partners is a venture capital firm founded in 2015. It is primarily based out of New York City, United States. As of Apr 2026, CAVU Consumer Partners is an active investor, having invested in 37 companies, with 2 new investments in the last 12 months. It primarily invests in Series B round in United States based startups. Its investments are spread across a wide range of sectors from Retail to Consumer and High Tech. Most recently it participated in the $***** Series A round of Gymkhana Overall, CAVU Consumer Partners portfolio has seen 1 unicorn, 3 IPOs and 13 acquisitions including key companies like Whoop, Oatly and Health-Ade. A lot of funds co-invest with CAVU Consumer Partners, with names like Greycroft sharing a substantial percentage of its portfolio. CAVU Consumer Partners has team of 16 people including 6 partners.Key Metrics
Team Members
Portfolio Count
Portfolio Locations
Rounds of Entry
Series A, Series B & 4 more
Portfolio IPOs
Portfolio Acquisitions
Portfolio Unicorns
Portfolio Soonicorns
CAVU Consumer Partners' List of Top Investments
CAVU Consumer Partners has a portfolio of 37 companies, one of which is a Unicorn. Their most notable investments are in Gymkhana and Native Pet.Their portfolio spans across United States, Canada, Netherlands and 3 more locations. They have invested in Retail, Consumer, High Tech and 8 other sectors, across stages such as Series A, Series B and 4 more. Here is the list of top investments by CAVU Consumer Partners:
Thrive Market is an online membership-based platform offering organic groceries. Their product catalog includes snacks, beauty products, household products, beverages, etc. The company claims that its users can shop across categories like vegan, paleo, raw, gluten-free, etc. Some of the brands associated with the company are Jackson's honest, Acure, Smarty Pants, etc.
Key facts about Thrive Market
2. Whoop
Provider of wearable fitness trackers that monitor health and wellness data. The devices track sleep patterns, strain levels, recovery metrics, and stress indicators. The data collected helps users make informed decisions regarding their fitness, health, and lifestyle choices. The fitness trackers offer insights into sleep optimization, activity tracking, and personalized guidance based on individual cycles.
Key facts about Whoop
- Founded Year: 2012
- Location: Boston (United States)
- Valuation: $*****
- Stage: Series G
- Total Funding till date: $979M
- Employee Count: 1,357 as on Mar 31, 2026
- Investors: IVP, Qatar Investment Authority and 68 Others
- Latest Funding Round: Series G, Mar 31, 2026, $*****
- Highlight: Editors' Pick
3. Oatly
Manufacturer of oat-based beverages, yogurts, cooking products, and related merchandise. It provides various oat drink options, including chilled varieties suitable for different uses. The company also offers oat-based yogurt alternatives and cooking-related products. Additionally, it features content related to taste trends, sustainability initiatives, health information, and investor relations.
Key facts about Oatly
- Founded Year: 1994
- Location: Malmo (Sweden)
- Stage: Public
- Total Funding till date: $232M
- Employee Count: 1,404 as on Mar 31, 2026
- Investors: K2 Global, Advantas Capital Ventures and 28 Others
- Latest Funding Round: Series C, Jul 14, 2020, $*****
- Highlight: Public
4. Health-Ade
Bubbly probiotic tea and gut-healthy soda for a happier gut. They offer a variety of kombucha flavors in bottles and cans, along with Glow Up kombucha and SunSip soda. The company focuses on providing beverages with probiotics and gut-healthy acids to support overall well-being. Customers can purchase products individually or through a subscription service, with options for recurring deliveries. They also provide resources like recipes, blog posts, and information on gut health. The website offers features like a flavor quiz, cart, login, rewards program, and find in store option. They are committed to sustainability and social impact.
Key facts about Health-Ade
- Founded Year: 2012
- Location: Los Angeles (United States)
- Stage: Acquired
- Total Funding till date: $54.1M
- Employee Count: 160 as on Mar 31, 2026
- Investors: Western Alliance Bank, Trinity Capital and 5 Others
- Latest Funding Round: Conventional Debt, Dec 02, 2020, $*****
- Highlight: Acquired
5. Bulletproof
Retailer of coffee, supplements, MCT oil, mix-ins, collagen, and protein bars. The company provides various coffee forms, including ground, whole bean, and pods, alongside enhanced coffee options. Supplements are available in capsules, softgels, gummy vitamins, and powders, targeting daily wellness, immune support, and sleep. MCT oil products include Brain Octane oil and softgels. Mix-ins range from coffee creamers to collagen powders.
Key facts about Bulletproof
- Founded Year: 2013
- Location: Seattle (United States)
- Last Known Valuation: $*****
- Stage: Acquired
- Total Funding till date: $43.9M
- Employee Count: 100 as on Mar 31, 2026
- Investors: Able Partners, SVB and 7 Others
- Latest Funding Round: Conventional Debt, Jun 14, 2023, $*****
- Highlight: Acquired
CAVU Consumer Partners' Year-on-Year Investment Trends
CAVU Consumer Partners has invested in 37 companies over the last 11 years, with an average of 2 new investments annually in the last 10 years. In 2025, it made 2 investments, while as of Apr 2026, it has made 1 investment in this year. Its most recent first time investment was in Gymkhana and most recent follow-on round was in Native Pet.Year | No. of Investments | ||
|---|---|---|---|
1st Round | Follow-on | Total | |
2026 (YTD) | 1 | 0 | 1 |
2025 | 2 | 0 | 2 |
2024 | 0 | 0 | 0 |
2023 | 1 | 1 | 2 |
2022 | 3 | 2 | 5 |
2021 | 3 | 1 | 4 |
2020 | 2 | 1 | 3 |
2019 | 0 | 1 | 1 |
2018 | 4 | 4 | 8 |
2017 | 4 | 1 | 5 |
CAVU Consumer Partners' Investments by Stage
CAVU Consumer Partners has made 11 investments in Series A stage with an average round size of $10.3M, 11 investments in Series B stage with an average round size of $17.6M and 2 investments in Seed stage with an average round size of $4M.Stage of entry | No. of Investments |
|---|---|
Series A | 11 |
Series B | 11 |
Seed | 2 |
PE | 1 |
Series D | 1 |
Others | 1 |
Note: We have considered here, only first round of investments
CAVU Consumer Partners' Investments by Sector
CAVU Consumer Partners has a diverse portfolio, with companies operating in the Consumer Goods, Food and Agriculture, Retail, Consumer and Food and Agriculture Tech. Notably, it has invested in 19 Consumer (B2C) companies, 12 Tech companies, 7 Enterprise (B2B) companies and at least 5 companies focusing on Software.Sector | No. of Investments |
|---|---|
Consumer Goods | 17 |
Food and Agriculture | 16 |
Retail | 5 |
Consumer | 4 |
Food and Agriculture Tech | 3 |
Others | 13 |
Note: We have considered here, only first round of investments
CAVU Consumer Partners' Investments by Geography
CAVU Consumer Partners has made most investments in United States (23), followed by Canada where it has made 1 investment.Country | No. of Investments |
|---|---|
United States | 23 |
Canada | 1 |
Netherlands | 1 |
Panama | 1 |
United Kingdom | 1 |
Note: We have considered here, only first round of investments
CAVU Consumer Partners' recent investments
CAVU Consumer Partners has made 1 investments in 2026 so far - Gymkhana.Here are the most recent investments by CAVU Consumer Partners:
Filter this listDate | Company | Location | Round Details | Round Amount | Co-Investors |
|---|---|---|---|---|---|
Apr 30, 2026 | United Kingdom | Series A | 3404 | - | |
Oct 01, 2025 | United States | Series B | 1548 | [+5] | |
Jan 15, 2025 | United States | Series A | 5303 | [+2] | |
Aug 10, 2023 | United States | Series B | 7106 | ||
Jun 16, 2023 | Canada | Series B | 9002 | [+1] |
Unicorns in CAVU Consumer Partners' Portfolio
CAVU Consumer Partners has 1 unicorn in its portfolio - Whoop. The most recent unicorn in their portfolio is Whoop which became a unicorn in 2020.Here is a list of unicorns in CAVU Consumer Partners' portfolio:
Tracxn Score | Company | Short Description | Founded year | Sector | Location | Company Stage | First Investment/ Acquisition Details |
|---|---|---|---|---|---|---|---|
74 | Provider of wearable fitness trackers that monitor health and wellness data | 2012 | Boston | Series G | gklinnm |
IPOs and Publicly Listed companies in CAVU Consumer Partners' Portfolio
3 of CAVU Consumer Partners' portfolio companies have become public. Once Upon A Farm got listed on the New York Stock Exchange (NYSE), in Feb 2026 at marketcap of $724M and Oatly got listed on the National Association of Securities Dealers Automated Quotations (NASDAQ) at marketcap of $10.1B.Here are CAVU Consumer Partners' portfolio companies that went public:
Company | IPO Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
Feb 06, 2026 | Oct 09, 2018 | Series B | 1353 | |
May 20, 2021 | - | - | 2019 | |
May 02, 2019 | - | - | 3298 |
Acquired companies in CAVU Consumer Partners' Portfolio
13 companies from CAVU Consumer Partners' portfolio have been acquired. The most recent acquisition was Health-Ade in Jul 2025 for $*****.Here are CAVU Consumer Partners' portfolio companies that got acquired most recently:
Company | Acquisition Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
Jul 22, 2025 | May 13, 2016 | Series A | 8444 | |
Jul 20, 2025 | Jul 22, 2021 | Series B | 2898 | |
Mar 17, 2025 | Aug 30, 2021 | Series B | 1752 | |
Nov 02, 2023 | - | - | 8452 | |
Jul 25, 2023 | May 02, 2016 | Series A | 4646 |
Team profile of CAVU Consumer Partners
CAVU Consumer Partners has a team of 16 members including 6 Partners and 6 Principals located in United States. CAVU Consumer Partners' team sits on the board of 1 company.Here is a list of top team members in CAVU Consumer Partners:
Name | Designation | Location | Board Memberships | Contact Details |
|---|---|---|---|---|
Partner | New York | - | - | |
Partner | Los Angeles | - | ||
Partner | New York City | - | - | |
Partner | Beverly Hills | - | - | |
Partner | Los Angeles | - | - | |
Partner | - | - | - | |
Principal | New York City | - | ||
Principal | Chicago | - | ||
Principal | United States | - | - | |
Principal | Manhattan Beach | - | - | |
Principal | - | - |
Co-investors of CAVU Consumer Partners
Over the past 11 years, 243 investors have co-invested in CAVU Consumer Partners's portfolio companies. This includes funds and angels.
- Invested before CAVU Consumer Partners: Deepak Chopra, Jillian Michaels Fitness App and 57 others have invested in rounds before CAVU Consumer Partners. There is 1 company where Deepak Chopra has invested before CAVU Consumer Partners and 1 company where Jillian Michaels Fitness App has invested before CAVU Consumer Partners.
- Top Co-investors of CAVU Consumer Partners: 130 investors entered a company along with CAVU Consumer Partners. These include investors like Greycroft (2 companies).
- Invested after CAVU Consumer Partners: A total of 54 investors have invested in CAVU Consumer Partners's portfolio after their investments. Top Investors include TYLT Ventures (1 company), Javelin Venture Partners (1 company) and Susa Ventures (1 company).
Recent News related to CAVU Consumer Partners
•
•
Crazy Mountain Secures $15 Million Series Seed Funding Led by CAVU Consumer PartnersBusiness Insider•Apr 29, 2026•CAVU Consumer Partners, Latham & Watkins, Discovery Land, Coatue and 1 other
•
•
Recess Raises $30 Million in Series B Funding Round Led by CAVU Consumer PartnersGlobal Legal Chronicle•Nov 27, 2025•CAVU Consumer Partners, Recess
•
Recess Secures $30M in Series B Funding Led by CAVU and Announces New President & Co-CEOBusiness Wire•Oct 30, 2025•CAVU, Recess, CAVU Consumer Partners, Midnight Venture Partners and 6 others
•
OSEA Malibu Secures General Atlantic Investment for Global Expansion and Product InnovationIndie Beauty Media Group LLC•Sep 17, 2025•CAVU Consumer Partners, OSEA Malibu, General Atlantic
•
•
Native Pet Closes $11M in Series B FundingFinSMEs•Aug 11, 2023•Native Pet, CAVU Consumer Partners, CAVU
•
Adit Broadens Portfolio Of Brand Matchmaking Services To Investment ChannelIndie Beauty Media Group LLC•Aug 01, 2023•, CAVU Consumer Partners, NextWorld Evergreen, Sandbridge Capital and 4 others
•
Beekeeper’s Naturals Raises $14M in FundingFinSMEs•Jun 16, 2023•Beekeeper's Naturals, Devonshire Partners, Fidelity Investments, CAVU Consumer Partners and 3 others
