Secret Alchemist - About the company
Secret Alchemist is a seed company based in Mumbai (India), founded in 2020 by Samantha Ruth Prabhu, Ankita Thadani and Akash Valia. It operates as a Retailer of clean perfumes and hair fragrances for personal use. Secret Alchemist has raised $3.1M in funding from investors like Unilever Ventures, Firstport Capital and Twenty Nine Capital Partners, with a current valuation of $*****. The company has 261 active competitors, including 11 funded and 1 that has exited. Its top competitors include companies like BELLAVITA, Fraganote and Victoria's Secret.
Company Details
Retailer of clean perfumes and hair fragrances for personal use. Products include various scents formulated as eau de parfum and hair perfumes. These items are available in different sizes for individual application. The inventory features floral, woody, citrus, and amber scent profiles. Customers can purchase individual bottles or curated sets.
- Website
- secretalchemist.com
- Social
- Email ID
- *****@secretalchemist.com
- Phone Number
- +91 **********
- Registered Address
- 1801,Chandak Unicorn,Off Link Road, Opp. Pizza Express,Andheri West, Andheri, Mumbai, Mumbai, Maharashtra, India, 400053
Key Metrics
Founded Year
2020
Location
Mumbai, India
Stage
Seed
Total Funding
$3.1M in 4 rounds
Latest Funding Round
Post Money Valuation
$***** as on Dec 26, 2025
Investors
Ranked
2nd among 261 active competitors
Annual Revenue
0 - ₹10 Cr as on Mar 31, 2025
Employee Count
30 as on Sep 30, 2026
Legal entities associated with Secret Alchemist
Secret Alchemist is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Reports |
|---|---|---|---|---|
24CARAT REMEDIES PRIVATE LIMITED CIN: U20237MH2020PTC346143 , India, Active | Sep 16, 2020 | 0 - ₹10 Cr (As on Mar 31, 2025) | - |
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Secret Alchemist's funding and investors
Secret Alchemist has raised a total funding of $3.1M over 4 rounds. Its first funding round was on Jun 01, 2022. Its latest funding round was a Seed round on Dec 26, 2025 for $*****. 3 investors participated in its latest round. Secret Alchemist has 5 institutional investors and 21 angel investors.
Here is the list of recent funding rounds of Secret Alchemist:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Dec 26, 2025 | 2323856 | Seed | 1114840 | 3199800 | 3780666 | 6741805 |
Apr 25, 2025 | 3825596 | Angel | 6690293 | 2847005 | 2876155 | 5443338 |
Aug 28, 2024 | 2330173 | Seed | 9843396 | 4940354 |
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Secret Alchemist's founders and board of directors
Founder? Claim ProfileHere are the details of Secret Alchemist's key team members:
- Samantha Ruth Prabhu: Co-Founder of Secret Alchemist and founder of 1 other company. They are also an angel investor in 2 startups.
- Ankita Thadani: Co-Founder of Secret Alchemist. They serve on the board of 1 company.Contact Info: 1 email address and 1 phone number
- Akash Valia: Co-Founder of Secret Alchemist. Contact Info: 1 email address and 1 phone number
Secret Alchemist's Board of Directors
Secret Alchemist's board has 2 active members. Ankita Thadani and Akash Sanjay Valia are part of team.Here is the list of Secret Alchemist's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Team | - | Current | 6y 0m | |
rpbj{qq | Team | - | Past | 1y 8m |
View details of Secret Alchemist's Founder profiles and Board Members
Secret Alchemist's employee count trend
Secret Alchemist has 30 employees as of Sep 26. Here is Secret Alchemist's employee count trend over the years:
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Secret Alchemist's Competitors and alternates
Top competitors of Secret Alchemist include BELLAVITA, Fraganote and Victoria's Secret. Here is the list of Top 10 competitors of Secret Alchemist, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Retailer of premium perfumes, skincare, and beauty products | $10M | 73/100 | ||
2nd | Secret Alchemist 2020, Mumbai (India), Seed | Retailer of clean perfumes and hair fragrances for personal use | $3.1M | 60/100 | |
3rd | Retailer of premium perfumes and fragrances | $4.14M | 58/100 | ||
4th |  Victoria's Secret 2021, Mumbai (India), Unfunded | Online retailer of fashion accessories, lingerie, and beauty care products | - | - | 57/100 |
5th | Retailer of fragrances and custom perfume blending services for individuals | - | - | 54/100 | |
6th | Vanesastore 2019, Delhi (India), Unfunded | Manufacturer of perfumes, deodorants, body mists, skincare, and gift sets. | - | - | 48/100 |
7th | Manufacturer of concentrated fragrance oils and various scented elixir perfumes | - | - | 45/100 | |
8th | Internet-first brand of customized perfumes | - | - | 44/100 | |
9th | Brand of deodorant and perfume products | - | - | 42/100 | |
10th |  JASS Perfumes 2024, Chennai (India), Unfunded | Internet first brand offering perfumes for men and women | - | - | 42/100 |
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Secret Alchemist's Investments and acquisitions
Secret Alchemist has made no investments or acquisitions yet.
Reports related to Secret Alchemist
Here is the latest report on Secret Alchemist's sector:
News related to Secret Alchemist
Media has covered Secret Alchemist for a total of 4 events in the last 1 year, 1 of them has been about company updates.
•
Secret Alchemist crosses Rs 120 crore revenue, plans new Signature CollectionFashion Network•Oct 19, 2026•Secret Alchemist
•
Secret Alchemist Expands Clean Fragrance Business as Premium Perfume Demand RisesD2C Insider•Jul 21, 2026•Secret Alchemist
•
FundTQ Advises Secret Alchemist on Successful Fundraise Led by Unilever VenturesFundTQ•Mar 05, 2026•Secret Alchemist, Unilever Ventures, FundTQ
•
Perfume brand Secret Alchemist raises $3 Mn led by Unilever VenturesEntrackr•Jan 13, 2026•Secret Alchemist, DSG Consumer Partners, Unilever Ventures
•
Secret Alchemist targets Rs 100 crore revenue in five years, eyes global markets for growthFashion Network•Dec 16, 2024•Secret Alchemist
•
Secret Alchemist Welcomes Samantha Ruth Prabhu as Co-Founder, Secures $500K FundingLAFFAZ•Oct 16, 2024•Secret Alchemist, Inflection Point Ventures
•
Secret Alchemist raises $500,000 in seed round, onboards Samantha Ruth Prabhu as co-founderFashion Network•Oct 03, 2024•Secret Alchemist, Inflection Point Ventures
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