When was SelfAssured founded?

SelfAssured was founded in 2014.

Where is SelfAssured located?

SelfAssured is headquartered in Cape Town, South Africa.

Is SelfAssured a funded company?

SelfAssured is a funded company, having raised a total of $***** in its 1st and only funding round.

Where does SelfAssured rank among its competitors?

SelfAssured ranks 25th amongst 15 active competitors, of which 3 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Ctrack, which secured $23.4M in Oct, 2025.

Who are the top competitors of SelfAssured?

SelfAssured's top competitors include Naked, Webfleet and Ctrack. Among them, Ctrack secured the most recent funding round in October, 2025.

SelfAssured - 2026 Company Profile & Competitors

Company Details

Provider of on-spot insurance services. Its consumer can insure things like electronics, vehicles, and furniture and can create their own premium by choosing which product to insure.

Website: selfassured.co.za
Social

Key Metrics

Founded Year

2014

Location

Cape Town, South Africa

Stage

Deadpooled

Ranked

25^th among 27 competitors

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View SelfAssured's full profile

SelfAssured has not raised any funding rounds yet.

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Top competitors of SelfAssured include Naked, Webfleet and Ctrack. Here is the list of Top 10 competitors of SelfAssured, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Naked 2016, Johannesburg (South Africa), Series B	AI-driven app that provides usage-based car insurance	$69.8M	Hollard, Yellowwood & 5 others	66/100
2nd	Webfleet 1991, Amsterdam (Netherlands), Unfunded	Provider of cloud-based fleet management software	-	-	62/100
3rd	Ctrack 1985, Centurion (South Africa), Acquired	Provider of telematics solutions for fleet management and operational optimisation	$23.4M	Sanari Capital, Sanari Capital & 2 others	61/100
4th	King Price 2011, Pretoria (South Africa), Funding Raised	Online insurance provider	-	Fledge Capital, Premium Capital	49/100
5th	JaSure Financial Services 2017, Cape Town (South Africa), Acquired	On-demand insurance for personal items	-	Santam	31/100
6th	Emerge ML 2012, Johannesburg (South Africa), Seed	Data analytics platform for the financial industry	-	Startupbootcamp, Alchemy Crew	30/100
7th	Omoove 2001, Rome (Italy), Unfunded	Telematics solutions for auto insurers	-	-	30/100
8th	Pineapple Insure 2017, Johannesburg (South Africa), Funding Raised	Online P&C insurance platform	-	Startupbootcamp, Columbia Insurtech Collective	27/100
9th	LeaseSurance 2020, Johannesburg (South Africa), Seed	Platform offering insurance solutions for rental real estate	$161K	Fedgroup	24/100
10th	Techsured 2012, Umhlanga (South Africa), Unfunded	Online insurance platform for consumer electronics	-	-	24/100
25th	SelfAssured 2014, Cape Town (South Africa), Deadpooled	Provider of on-spot insurance services	-	-	15/100