When was Sella founded?

Sella was founded in 2019 and raised its 1st funding round 3 years after it was founded.

Where is Sella located?

Sella is headquartered in Portland, United States.

How many employees does Sella have?

As of Jun 30, 2026, the latest employee count at Sella is 10.

Is Sella a funded company?

Sella is a funded company, having raised a total of $***** in its 1st and only funding round, a Seed round on Aug 09, 2022.

When was the latest funding round of Sella?

Sella's latest funding was a $***** Seed round on Aug 09, 2022, with participation from 6 investors.

Where does Sella rank among its competitors?

Sella ranks 11th amongst 30 active competitors, of which 14 are funded. It stands 10th in terms of total funding among its competitors. The most recent competitor to raise funding was Free Standard, which secured $8.6M in Mar, 2026.

Who are the top competitors of Sella?

Sella's top competitors include Archive, Trove and Reflaunt. Among them, Free Standard secured the most recent funding round in March, 2026.

Sella - 2026 Company Profile, Funding & Competitors

Sella is a seed company based in Portland (United States), founded in 2019. It operates as a Provider of recommerce software suite solutions to merchants to sell on marketplaces. Sella has raised $3M in funding from Flying Fish Ventures. The company has 30 active competitors, including 14 funded and 3 that have exited. Its top competitors include companies like Archive, Trove and Reflaunt.

Company Details

Provider of recommerce software suite solutions to merchants to sell on marketplaces. It enables multichannel sellers to buy and sell pre-owned and new products on channels like eBay, Craigslist, Facebook, and more. The feature includes marketplace listing, order integration, repricing, shipping & tracking, and more.

Website: hellosella.com
Email ID: *****@hellosella.com

Key Metrics

Founded Year

2019

Location

Portland, United States

Stage

Seed

Total Funding

$3M in 1 round

Latest Funding Round

Seed, Aug 09, 2022, $*****

Investors

Flying Fish Ventures & 6 more

Ranked

11^th among 30 active competitors

Employee Count

10 as on Jun 30, 2026

Similar Companies

Archive & 29 more

View Sella's full profile

Sella has raised a total funding of $3M over 1 round. Its latest funding round was a Seed round on Aug 09, 2022 for $*****. 6 investors participated in its latest round. Sella has 7 institutional investors.

Here is the list of recent funding rounds of Sella:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Aug 09, 2022	8443211	Seed	2574414	5752378	7235308	9965748

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View details of Sella's funding rounds and investors

Sella's employee count trend

Sella has 10 employees as of Jun 26. Here is Sella's employee count trend over the years:

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Top competitors of Sella include Archive, Trove and Reflaunt. Here is the list of Top 10 competitors of Sella, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Archive 2021, San Francisco (United States), Series B	Provider of software suite solutions for recommerce fashion brands	$54M	Lightspeed Venture Partners, Energize Capital ... & 15 others	65/100
2nd	Trove 2012, Brisbane (United States), Series E	Recommerce management solutions for fashion companies	$150M	Accel, G2 Venture Partners & 21 others	59/100
3rd	Reflaunt 2017, Singapore (Singapore), Series A	Provider of blockchain-based recommerce solutions for enterprises	$19.9M	Bombyx, Ventech China & 25 others	53/100
4th	Renewal Workshop 2015, Portland (United States), Acquired	Internet first brand of refurbisher and brand of reworked apparels	$12.5M	Rubio impact Ventures, Mistletoe & 14 others	51/100
5th	Recurate 2020, Washington, DC (United States), Acquired	Provider of resale marketplace platform for eCommerce stores	$17.7M	Jump Capital, Gradient Ventures & 10 others	46/100
6th	Arrive 2017, Santa Monica (United States), Series A	Platform offering re-commerce solutions for brands and retailers	$25M	Javelin Venture Partners, Climactic & 12 others	45/100
7th	Treet 2021, San Francisco (United States), Series A	Provider of a peer-to-peer resale marketplace for brands and customers	$18.5M	Bling Capital, V1.VC & 8 others	42/100
8th	Relove 2021, Mumbai (India), Seed	A platform offering recommerce management software for fashion businesses	$700K	Hearth Ventures, Blume Venture & 4 others	41/100
9th	reverse.supply 2020, Berlin (Germany), Acquired	Provider of re-commerce solution for brands & retailers	$5.5M	Capnamic Ventures, Dutch Founders Fund & 9 others	40/100
10th	Free Standard 2020, Setagaya (Japan), Series A	Provider of re-commerce solutions for brands and e-commerce businesses	$12.6M	Global Brain, Mizuho Bank & 6 others	38/100
11th	Sella 2019, Portland (United States), Seed	Provider of recommerce software suite solutions to merchants to sell on marketplaces	$3M	Speedinvest, Cascade Seed Fund & 5 others	36/100