Where is Selsmart located?

Selsmart is headquartered in Noida, India. It is registered at 2, Green Park Saharanpur Road, Dehradun, Dehradun, Uttarakhand, India, 248001.

Who is the current CEO of Selsmart?

Nitin Gupta of Selsmart. They have also founded 2 companies.

Which legal entities is Selsmart associated with?

Selsmart is associated with ATTERO RECYCLING PRIVATE LIMITED..

How many employees does Selsmart have?

As of Aug 31, 2025, the latest employee count at Selsmart is 256.

Is Selsmart a funded company?

Selsmart is a funded company, having raised a total of $***** in its 1st and only funding round.

What is the annual revenue of Selsmart?

Annual revenue of Selsmart is ₹962Cr as on Mar 31, 2025.

Where does Selsmart rank among its competitors?

Selsmart ranks 3rd amongst 93 active competitors, of which 7 are funded. It stands 5th in terms of total funding among its competitors. The most recent competitor to raise funding was Grest, which secured $1.76M in Jan, 2026.

Who are the top competitors of Selsmart?

Selsmart's top competitors include Cashify, Grest and 2GUD. Among them, Grest secured the most recent funding round in January, 2026.

Selsmart - 2026 Company Profile, Team, Competitors & Financials

Selsmart is an unfunded company based in Noida (India), founded in 2024 by Nitin Gupta. It operates as an Online retailer of used appliances offering instant cash and free pickup. Selsmart has not raised any funding yet. The company has 93 active competitors, including 7 that are funded. Its top competitors include companies like Cashify, Grest and 2GUD.

Company Details

Online retailer of used appliances offering instant cash and free pickup. It facilitates the sale of pre-owned appliances through its platform. The business model includes providing immediate payment for appliances and complimentary collection services.

Website: selsmart.in
Social
Email ID: *****@selsmart.in
Phone Number: +91 **********
Part Of
Registered Address: 2, Green Park Saharanpur Road, Dehradun, Dehradun, Uttarakhand, India, 248001

Key Metrics

Founded Year

2024

Location

Noida, India

Stage

Unfunded

Ranked

3^rd among 93 active competitors

Annual Revenue

₹962Cr as on Mar 31, 2025

Employee Count

256 as on Aug 31, 2025

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View Selsmart's full profile

Selsmart is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
ATTERO RECYCLING PRIVATE LIMITED. CIN: U28931UR2008PTC032573 , India, Active	Feb 27, 2008	$114M (As on Mar 31, 2025)	323 (As on Mar 01, 2026)

Selsmart has not raised any funding rounds yet.

The founders of Selsmart is Nitin Gupta. Nitin Gupta is the CEO of Selsmart.

Here are the details of Selsmart's key team members:

Nitin Gupta: Co-Founder & CEO of Selsmart and founder of 4 other companies, including Attero, Gobol and Attero. They serve on the boards of 2 companies.
Contact Info: 1 email address and 1 phone number

View details of Selsmart's Founder profiles and Board Members

Selsmart's employee count trend

Selsmart has 256 employees as of Aug 25. The total employee count is 50.0% more than what it was in Aug 24. Here is Selsmart's employee count trend over the years:

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Top competitors of Selsmart include Cashify, Grest and 2GUD. Here is the list of Top 10 competitors of Selsmart, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Cashify 2009, Gurugram (India), Series E	Online retailer of refurbished and used consumer electronics and gadgets	$140M	Bessemer Venture Partners, Olympus Capital Asia ... & 23 others	72/100
2nd	Grest 2018, Gurugram (India), Seed	Online retailer of certified refurbished electronics	$4.05M	Equentis Wealth Advisory Services, Ventureforge ... & 42 others	62/100
3rd	Selsmart 2024, Noida (India), Unfunded	Online retailer of used appliances offering instant cash and free pickup	-	-	63/100
4th	2GUD 2018, Bengaluru (India), Unfunded	App-based platform offering refurbished products	-	-	54/100
5th	ReFit Global 2018, Delhi (India), Unfunded	Online retailer of certified refurbished smartphones and pre-owned mobile devices	-	-	43/100
6th	Cashforphone 2017, Delhi (India), Unfunded	Provider of used phone buying, selling, and repair services	-	-	42/100
7th	DACBY 2021, Gurugram (India), Seed	Buying and selling platform for gamers	$151K	India Accelerator, Ratanada Ventures & 7 others	42/100
8th	Mobilegoo 2017, Hisar (India), Unfunded	Provider of refurbished and pre-owned mobile phones and laptops	-	-	40/100
9th	ValueCart 2015, Bengaluru (India), Unfunded	Online store for unused, unboxed and refurbished mobile phones	-	-	40/100
10th	GreenDust 2008, Delhi (India), Deadpooled	Online reverse logistics retail for sale of factory second products	$55.3M	Vertex Ventures, Sherpalo Ventures & 26 others	40/100

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Founders own 2.56%, Funds own 9.89%, Parent Entities (largest shareholder) own 85.03% and Enterprises own 1.22%. The net worth of Selsmart's founders is INR 66.8Cr as of Sep 10, 2014.

Shareholders Name	Post Round Holding %	Net worth	Cumulative Investment	Realised Returns	Unrealised Returns	Return Multiple
Founder	2.56%	66.8Cr	47	11	28	64
Nitin Gupta	4	1	4	4	7	7
Fund	9.89%	258Cr	1869604	4944290	8764910	7950253
Parent Entity	85.03%	2,220Cr	2094233	6718544	7272159	2378134
Enterprise	1.22%	31.8Cr	3	5	4	1
Other People	0.42%	10.9Cr	0	0	0	0
ESOP Pool	0.90%	23.4Cr	0	0	0	0
Total	100.00%	2,610Cr	7608624	8272658	5371580	6706281