When was SensorUp founded?

SensorUp was founded in 2011 and raised its 1st funding round 7 years after it was founded.

Where is SensorUp located?

SensorUp is headquartered in Calgary, Canada. It is registered at 5103 Varscliff Road Northwest, Calgary.

Which legal entities is SensorUp associated with?

SensorUp is associated with TRAIN FITNESS INC. and 1 other.

How many employees does SensorUp have?

As of Aug 31, 2026, the latest employee count at SensorUp is 47.

Is SensorUp a funded company?

SensorUp is a funded company, having raised a total of $15.4M across 5 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Jun 05, 2018.

When was the latest funding round of SensorUp?

SensorUp's latest funding was a $***** Series B round on Jun 03, 2026, with participation from 4 investors.

Where does SensorUp rank among its competitors?

SensorUp ranks 5th amongst 488 active competitors, of which 43 are funded. It stands 6th in terms of total funding among its competitors. The most recent competitor to raise funding was Swarm Engineering, which secured $10M in Jun, 2026.

Who are the top competitors of SensorUp?

SensorUp's top competitors include Memfault, Swarm Engineering and Zipit Wireless. Among them, Swarm Engineering secured the most recent funding round in June, 2026.

SensorUp - 2026 Company Profile, Team, Funding & Competitors

SensorUp is a series B company based in Calgary (Canada), founded in 2011 by Steve Liang. It operates as a Provider of an IoT data exchange and application enablement platform. SensorUp has raised $15.4M in funding from investors like Vanedge Capital, Evok Innovations and Climate Investment. The company has 488 active competitors, including 43 funded and 26 that have exited. Its top competitors include companies like Memfault, Swarm Engineering and Zipit Wireless.

Company Details

Provider of an IoT data exchange and application enablement platform. Products include sensor things cloud, smart cities starter kit, as well as training and support along with dashboards for admin, developer, and map. Also offers developer tools like SDK for the chart, mobile, android-wear, and high chart data table to build applications, and connect gateways.

Website: www.sensorup.com/
Social
Email ID: *****@sensorup.com
Registered Address: 5103 Varscliff Road Northwest, Calgary

Key Metrics

Founded Year

2011

Location

Calgary, Canada

Stage

Series B

Total Funding

$15.4M in 5 rounds

Latest Funding Round

Series B, Jun 03, 2026, $*****

Investors

Vanedge Capital & 9 more

Ranked

5^th among 488 active competitors

Employee Count

47 as on Aug 31, 2026

Similar Companies

Memfault & 608 more

View SensorUp's full profile

SensorUp is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
SENSORUP INC. CIN: 10608785 , Canada, Active	Jan 30, 2018	-	-	-
TRAIN FITNESS INC. CIN: 12608391 , Canada, Active	Dec 30, 2020	-	-	-

SensorUp has raised a total funding of $15.4M over 5 rounds. Its first funding round was on Jun 05, 2018. Its latest funding round was a Series B round on Jun 03, 2026 for $*****. 4 investors participated in its latest round. SensorUp has 10 institutional investors.

Here is the list of recent funding rounds of SensorUp:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jun 03, 2026	9693804	Series B	4416647	1016952	8898854	2482922
Jun 2023	3308628	Series B	8424194	2072115	9485898	Evok Innovations
Jan 26, 2022	4827243	Grant (prize money)	6058986	8902349	8322050	CRIN

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View details of SensorUp's funding rounds and investors

The founders of SensorUp is Steve Liang.

Here are the details of SensorUp's key team members:

Steve Liang: Founder & CEO of SensorUp.

SensorUp's Board of Directors

SensorUp's board has 5 active members. Erin Madro, V. Paul Lee, Hung Ling Liang, Terence Cunningham and Mike Bishop are independent board members.

Here is the list of SensorUp's board of directors:

Name	Type	Representing	Status	Duration
Erin Madro	Independent board member	-	Current	2y 4m
weatwje	Independent board member	-	Current	6y 5m
{scawvs	Independent board member	-	Current	6y 6m
hmltskl	Independent board member	-	Current	7y 3m
laxshdt	Independent board member	-	Current	3y 1m

View details of SensorUp's Founder profiles and Board Members

SensorUp's employee count trend

SensorUp has 47 employees as of Aug 26. Here is SensorUp's employee count trend over the years:

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Top competitors of SensorUp include Memfault, Swarm Engineering and Zipit Wireless. Here is the list of Top 10 competitors of SensorUp, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Memfault 2015, San Francisco (United States), Acquired	Provider of an embedded observability platform for IoT monitoring and updates	$35M	Partech Partners, Uncork Capital & 6 others	63/100
2nd	Swarm Engineering 2016, San Juan Capistrano (United States), Series A	Developer of an AI platform for operational decision-making and automation	$28.3M	S2G Investments, TERRA & 15 others	62/100
3rd	Zipit Wireless 2007, Greenville (United States), Acquired	IoT connectivity and subscription billing platform for global cellular solutions	$12.9M	Western Technology Investment, NMT Capital ... & 7 others	61/100
4th	YI Technology 2015, Shanghai (China), Series A	Developer of SaaS and cloud-based cameras and drones	$90M	GEIM Invest, 5Y Capital & 3 others	57/100
5th	SensorUp 2011, Calgary (Canada), Series B	Provider of an IoT data exchange and application enablement platform	$15.4M	Export Development Canada, Climate Investment ... & 8 others	56/100
6th	MODE 2014, San Mateo (United States), Series B	Developer of a cloud platform for connected device development	$25.3M	Global Brain, True Ventures & 14 others	54/100
7th	Northern.tech 2017, Oslo (Norway), Seed	Developer of software for managing connected device lifecycles and security	$2.5M	EIC Fund, Investinor & 3 others	53/100
8th	Yonomi 2013, Austin (United States), Series A	Provider of smart home control software	$9.87M	Gentex, Allegion & 4 others	50/100
9th	Celeno 2005, Ra anana (Israel), Acqui-Hired	Provides high performance WiFi chips and software	$116M	Cisco Investments, IRIS & 16 others	50/100
10th	Eurotech 1992, Udine (Italy), Public	Infrastructure for IoT based device management	-	Herald Investment Management, Europa	49/100