When was ServiceMarket founded?

ServiceMarket was founded in 2013 and raised its 1st funding round within a year of its incorporation.

Where is ServiceMarket located?

ServiceMarket is headquartered in Dubai, United Arab Emirates.

How many employees does ServiceMarket have?

As of Jul 31, 2026, the latest employee count at ServiceMarket is 56.

Is ServiceMarket a funded company?

ServiceMarket is a funded company, having raised a total of $7.5M across 5 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on 2013.

When was the latest funding round of ServiceMarket?

ServiceMarket's latest funding was a $***** Series B round on Sep 14, 2018, with participation from 2 investors.

Where does ServiceMarket rank among its competitors?

ServiceMarket ranks 2nd amongst 29 active competitors, only 1 of which is funded. Urban Company, which secured $144K in Jun, 2022.

Who are the top competitors of ServiceMarket?

ServiceMarket's top competitors include Urban Company, Rizek and Justlife. Among them, Urban Company secured the most recent funding round in June, 2022.

ServiceMarket - 2026 Company Profile, Team, Funding & Competitors

Q: Is ServiceMarket an acquired company?

ServiceMarket got acquired by Etisalat on Feb 15, 2023.

ServiceMarket is an acquired company based in Dubai (United Arab Emirates), founded in 2013 by Bana Shomali. It operates as an App-based marketplace for multiple local services. ServiceMarket has raised $7.5M in funding from investors like AddVenture, EII CAPITAL and Glowfish Capital. The company has 29 active competitors, including 1 funded and 3 that have exited. Its top competitors include companies like Urban Company, Rizek and Justlife.

Company Details

ServiceMarket is an app-based marketplace for multiple local services. Their service categories include moving & storage, cleaning, painting & handyman, pest control, events, catering & more. Users can search for the service they need & book via their app by making an online payment. Their app is available for iOS & Android devices.

Website: servicemarket.com/en/dubai?r=frn7ov
Social
Email ID: *****@servicemarket.com

Key Metrics

Founded Year

2013

Location

Dubai, United Arab Emirates

Stage

Acquired

Total Funding

$7.5M in 5 rounds

Latest Funding Round

Series B, Sep 14, 2018, $*****

Investors

AddVenture & 3 more

Ranked

2^nd among 29 active competitors

Employee Count

56 as on Jul 31, 2026

Similar Companies

Urban Company & 2299 more

Exit Details

Acquired by Etisalat (Feb 15, 2023)

View ServiceMarket's full profile

ServiceMarket got acquired by Etisalat on Feb 15, 2023 at an acquisition amount of $*****.

Click here to take a look at ServiceMarket's acquisition in detail

ServiceMarket has raised a total funding of $7.5M over 5 rounds. Its first funding round was on 2013. Its latest funding round was a Series B round on Sep 14, 2018 for $*****. 2 investors participated in its latest round. ServiceMarket has 4 institutional investors.

Here is the list of recent funding rounds of ServiceMarket:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Sep 14, 2018	8633183	Series B	6456071	3165746	8530409	3905091
Sep 20, 2016	6801184	Series A	1636541	5996195	8517489	4058955
2015	8439	Angel	7318	9197	3011	2760

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View details of ServiceMarket's funding rounds and investors

The founders of ServiceMarket is Bana Shomali.

Here are the details of ServiceMarket's key team members:

Bana Shomali: Founder of ServiceMarket and founder of 1 other company.
Contact Info: 1 email address

View details of ServiceMarket's Founder profiles and Board Members

ServiceMarket's employee count trend

ServiceMarket has 56 employees as of Jul 26. Here is ServiceMarket's employee count trend over the years:

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Top competitors of ServiceMarket include Urban Company, Rizek and Justlife. Here is the list of Top 10 competitors of ServiceMarket, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Urban Company 2014, Gurugram (India), Public	Provider of home maintenance repair and personal care service professionals	$376M	Accel, Elevation Capital & 49 others	88/100
2nd	ServiceMarket 2013, Dubai (United Arab Emirates), Acquired	App-based marketplace for multiple local services	$7.5M	AddVenture, GlowfishLabs & 2 others	64/100
3rd	Rizek 2004, Dubai (United Arab Emirates), Acquired	Online marketplace for multiple local services	$24M	ADQ, Abu Dhabi Government & 3 others	55/100
4th	Justlife 2014, Dubai (United Arab Emirates), Seed	Provider of a mobile app to book multiple home services	$150K	500 Global, Venture Friends & 2 others	51/100
5th	Rafeeg 2017, Abu Dhabi (United Arab Emirates), Unfunded	Online platform for hiring local service professionals	-	-	41/100
6th	NeatBeans 2016, Abu Dhabi (United Arab Emirates), Deadpooled	Marketplace for local services	-	-	30/100
7th	Haandyy 2019, Abu Dhabi (United Arab Emirates), Deadpooled	App-based platform to book multiple local services	-	-	28/100
8th	Storat 2015, Abu Dhabi (United Arab Emirates), Unfunded	Multi-category P2P lisiting platform of second-hand goods in the Middle East	-	-	27/100
9th	Go Grab Dubai (United Arab Emirates), Deadpooled	Provider of an app for booking multiple local services	-	-	27/100
10th	EMT Electromechanical Works 2011, Dubai (United Arab Emirates), Unfunded	Online platform for multiple local services	-	-	26/100