When was Shaped founded?

Shaped was founded in 2018 and raised its 1st funding round 4 years after it was founded.

Where is Shaped located?

Shaped is headquartered in New York City, United States.

Who is the current CEO of Shaped?

Tullie Murrell of Shaped. They have also founded 1 company.

How many employees does Shaped have?

As of Aug 31, 2026, the latest employee count at Shaped is 11.

Is Shaped a funded company?

Shaped is a funded company, having raised a total of $8.5M across 2 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Mar 2022.

How much is Shaped worth?

The last known valuation of Shaped was $***** as of Mar 01, 2022.

When was the latest funding round of Shaped?

Shaped's latest funding was a $***** Series A round on Jul 17, 2024, with participation from 2 investors.

Where does Shaped rank among its competitors?

Shaped ranks 2nd amongst 8 active competitors, only 1 of which is funded. Shaped, which secured $8M in Jul, 2024.

Who are the top competitors of Shaped?

Shaped's top competitors include Command Bar, liveli and Stackend. Among them, Shaped secured the most recent funding round in July, 2024.

Shaped - 2026 Company Profile, Team, Funding & Competitors

Company Details

Platform offering web feed integration solutions. It provides a business API for integrating video feeds on websites for personalized product recommendations. The API provided enables businesses in incorporating video feeds on websites that let businesses recommend personalized feeds to customers. It boosts customer experiences, retains customers, and generates sales. It leverages machine learning technology for automating feed integration.

Website: www.shaped.ai/
Social
Email ID: *****@getshaped.ai

Key Metrics

Founded Year

2018

Location

New York City, United States

Stage

Acquired

Total Funding

$8.5M in 2 rounds

Latest Funding Round

Series A, Jul 17, 2024, $*****

Last Known Valuation

$***** as on Mar 01, 2022

Investors

Y Combinator & 4 more

Ranked

2^nd among 8 active competitors

Employee Count

11 as on Aug 31, 2026

Similar Companies

Vercel & 1407 more

Exit Details

Acquired by Whatnot (Jul 15, 2026)

View Shaped's full profile

Shaped got acquired by Whatnot on Jul 15, 2026.

Click here to take a look at Shaped's acquisition in detail

Shaped has raised a total funding of $8.5M over 2 rounds. Its first funding round was on Mar 2022. Its latest funding round was a Series A round on Jul 17, 2024 for $*****. 2 investors participated in its latest round. Shaped has 5 institutional investors.

Here is the list of recent funding rounds of Shaped:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jul 17, 2024	4164404	Series A	4392343	9993795	9017479	5609199
Mar 2022	9752398	Seed	4383742	5058512	Y Combinator	1108461

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View details of Shaped's funding rounds and investors

The founders of Shaped are Tullie Murrell, Shai Bruhis and Daniel Camilleri. Tullie Murrell is the CEO of Shaped.

Here are the details of Shaped's key team members:

Tullie Murrell: Co-Founder & CEO of Shaped.
Contact Info: 1 email address
Shai Bruhis: Co-Founder of Shaped.
Daniel Camilleri: Co-Founder of Shaped.
Contact Info: 1 email address

View details of Shaped's Founder profiles and Board Members

Shaped's employee count trend

Shaped has 11 employees as of Aug 26. Here is Shaped's employee count trend over the years:

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Top competitors of Shaped include Command Bar, liveli and Stackend. Here is the list of Top 10 competitors of Shaped, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Command Bar 2004, San Francisco (United States), Series A	Cloud-based application integration solutions provider	$23.8M	Insight Partners, Thrive Capital & 10 others	49/100
2nd	Shaped 2018, New York City (United States), Acquired	Platform offering web feed integration solutions	$8.5M	ACE & Company, ACE Ventures & 3 others	59/100
3rd	liveli 2023, Leawood (United States), Unfunded	Web feed integration platform	-	-	34/100
4th	Stackend 2004, Stockholm (Sweden), Funding Raised	Platform offering web feed integration solution	-	Everywhere, Tera Ventures	28/100
5th	10M Bassenheim (Germany), Unfunded	Web feed integration solutions provider	-	-	24/100
6th	Phenofic 2020, Austin (United States), Unfunded	Cloud-based web feed integration solutions for web applications	-	-	16/100
7th	Embed Video On Website 2011, Bahamas, Unfunded	Provider of web feed integration solutions	-	-	16/100
8th	Feed Donkey 2019, United Kingdom, Unfunded	Provider of cloud platform for web feed integration	-	-	16/100
9th	Mediumable 2020, Deadpooled	Provider of tools for website medium integrations	-	-	15/100
10th	Our Site Updates 2020, Panama, Deadpooled	Solutions for integrating post updates and alert banners into websites	-	-	15/100