Whatnot - About the company
Whatnot is a series G company based in Los Angeles (United States), founded in 2019 by Grant Lafontaine, John Walters and Gustavo Adolfo Costa Borges. It operates as an App based platform offering collectibles through live videos. Whatnot has raised $1.52B in funding from investors like Y Combinator, DST Global and CapitalG, with a current valuation of $11.5B. The company has 5 active competitors, including 3 that are funded. Its top competitors include companies like Drip Shop, Collektr and Minutes.
Sectors and market segments that Whatnot operate in
Whatnot serves in the Retail market segments.The primary business model of Whatnot is:Company Details
App based platform offering collectibles through live videos. It offers a wide range of products, including sports cards, sneakers, luxury handbags, Funko Pops, Pokemon cards, streetwear, vinyl records, and more.
- Website
- www.whatnot.com/
- Social
- Email ID
- *****@whatnot.com
Key Metrics
Founded Year
2019
Location
Los Angeles, United States
Stage
Series G
Total Funding
$1.52B in 9 rounds
Latest Funding Round
Post Money Valuation
$11.5B as on Oct 15, 2025
Investors
Ranked
1st among 5 active competitors
Employee Count
1,977 as on Jun 30, 2026
Legal entities associated with Whatnot
Whatnot is associated with 2 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
WHATNOT, LTD. CIN: 113600023 , United States, Active | Dec 31, 1999 | - | 2 (As on Dec 31, 2015) | - |
WHATNOT LTD CIN: 8405907 , United Kingdom, Active | Feb 17, 2013 | - | - |
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Whatnot's funding and investors
Whatnot has raised a total funding of $1.52B over 9 rounds. Its first funding round was on Feb 06, 2020. Its latest funding round was a Series G round on Aug 07, 2026 for $545M. 10 investors participated in its latest round. Whatnot has 20 institutional investors and 11 angel investors.
Here is the list of recent funding rounds of Whatnot:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Aug 07, 2026 | $545M | Series G | - | - | ||
Oct 15, 2025 | $225M | Series F | $11.5B | - | - | |
Dec 24, 2024 | $265M | Series E | $4.97B | - |
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Whatnot's founders and board of directors
Founder? Claim ProfileThe founders of Whatnot are Grant Lafontaine, John Walters and Gustavo Adolfo Costa Borges. Grant Lafontaine is the CEO of Whatnot.
Here are the details of Whatnot's key team members:
- Grant Lafontaine: Co-Founder & CEO of Whatnot. Contact Info: 1 email address
- John Walters: Head of Special Projects of Whatnot.
- Gustavo Adolfo Costa Borges: Former Co-Founder of Whatnot.
View details of Whatnot's Founder profiles and Board Members
Whatnot's employee count trend
Whatnot has 1,977 employees as of Jun 26. Here is Whatnot's employee count trend over the years:
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Whatnot's Competitors and alternates
Top competitors of Whatnot include Drip Shop, Collektr and Minutes. Here is the list of Top 10 competitors of Whatnot, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st |  Whatnot 2019, Los Angeles (United States), Series G | App based platform offering collectibles through live videos | $1.52B | 75/100 | |
2nd | Drip Shop 2020, San Francisco (United States), Series A | App-based social platform for trade card enthusiasts | $28.5M | 59/100 | |
3rd | Online live streaming community marketplace for buying, selling, and exchanging collectibles | $1.4M | 31/100 | ||
4th | App-based live-streaming platform offering licensed trading cards | - | - | 28/100 | |
5th | Livestream auction marketplace for authentic collectibles | - | - | 23/100 | |
6th | Operator of a live video streaming and shopping platform online | - | - | 16/100 | |
7th |  Bettor Sports 2023, New York City (United States), Deadpooled | Online platform offering sports-based collectibles through live videos | - | - | 15/100 |
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Whatnot's Investments and acquisitions
Whatnot has acquired 2 companies including Shaped and Pastel. Whatnot has not made any investments as of now.Reports related to Whatnot
Here is the latest report on Whatnot's sector:
News related to Whatnot
Filter this listMedia has covered Whatnot for a total of 4 events in the last 1 year, 1 of them has been about partnerships.
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Venture Capital & Startup Funding Roundup, August 10, 2026TechStartups.com•Aug 11, 2026•Corma, Cambridge Aerospace, base.com, Whatnot
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Shopify integrates with live shopping platform Whatnot to boost seller growthRetail Technology Innovation Hub•May 04, 2026•Whatnot, Shopify
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Whatnot announces Series F funding, valuation jumps to $11.5BFashion Network•Oct 29, 2025•Whatnot, CapitalG, DST Global
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Live shopping specialist Whatnot bags $265 million in Series E funding with valuation hitting $4.97 billionRetail Technology Innovation Hub•Jan 08, 2025•Whatnot, Greycroft, DST Global, avra
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PSA & Whatnot Expand Strategic Partnership to Offer Grading Services for Funko POPSBusiness Wire•Feb 09, 2023•PSA, Whatnot
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Whatnot Raises $260M in Series D FundingFinSMEs•Jul 22, 2022•Whatnot, DST Global, CapitalG, Andreessen Horowitz and 2 others
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Whatnot Partners with Ripping Wax for the National Sports Collectors ConventionBusiness Wire•Jul 08, 2022•Whatnot, Ripping Wax Inc
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Whatnot Raises the Stakes to Find Triple Logoman Card Valued at More Than $3MBusiness Wire•May 03, 2022•Whatnot
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