When was Whatnot founded?

Whatnot was founded in 2019 and became a unicorn in 2021, reaching the milestone in 2 years. It raised its 1st funding round 1 year after its incorporation.

Where is Whatnot located?

Whatnot is headquartered in Los Angeles, United States.

Who is the current CEO of Whatnot?

Grant Lafontaine of Whatnot. They have also founded 1 company.

How many employees does Whatnot have?

As of Aug 31, 2026, the latest employee count at Whatnot is 2154.

Is Whatnot a funded company?

Whatnot is a funded company, having raised a total of $1.52B across 9 funding rounds to date. The company's 1st funding round was a $550K Seed round, raised on Feb 06, 2020.

How much is Whatnot worth?

The latest valuation of Whatnot is $11.5B as of Dec 31, 2025.

When was the latest funding round of Whatnot?

Whatnot's latest funding was a $547M Series G round on Aug 07, 2026, with participation from 10 investors.

Is Whatnot a Video Commerce company?

The primary sector of Whatnot is Video Commerce.

Where does Whatnot rank among its competitors?

Whatnot ranks 1st amongst 5 active competitors, of which 3 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Whatnot, which secured $547M in Aug, 2026.

Who are the top competitors of Whatnot?

Whatnot's top competitors include Drip Shop, Collektr and Minutes. Among them, Whatnot secured the most recent funding round in August, 2026.

Whatnot - 2026 Company Profile, Team, Funding & Competitors

Whatnot is a series G company based in Los Angeles (United States), founded in 2019 by Grant Lafontaine and Gustavo Adolfo Costa Borges. It operates as an App based platform offering collectibles through live videos. Whatnot has raised $1.52B in funding from investors like Y Combinator, DST Global and CapitalG, with a current valuation of $11.5B. The company has 5 active competitors, including 3 that are funded. Its top competitors include companies like Drip Shop, Collektr and Minutes.

Sectors and market segments that Whatnot operate in

Whatnot serves in the Retail market segments.The primary business model of Whatnot is:

Retail > Video Commerce > ***** **** > ***** ******

Company Details

App based platform offering collectibles through live videos. It offers a wide range of products, including sports cards, sneakers, luxury handbags, Funko Pops, Pokemon cards, streetwear, vinyl records, and more.

Website: www.whatnot.com/
Social
Email ID: *****@whatnot.com

Key Metrics

Founded Year

2019

Location

Los Angeles, United States

Stage

Series G

Total Funding

$1.52B in 9 rounds

Latest Funding Round

Series G, Aug 07, 2026, $547M

Post Money Valuation

$11.5B as on Dec 31, 2025

Investors

Y Combinator & 36 more

Ranked

1^st among 5 active competitors

Employee Count

2,154 as on Aug 31, 2026

Investment & Acquisitions

Shaped & 1 more

Similar Companies

Collektr & 3 more

View Whatnot's full profile

Whatnot is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
WHATNOT LTD CIN: 8405907 , United Kingdom, Active	Feb 17, 2013	-	-
WHATNOT, LTD. CIN: 113600023 , United States, Active	Dec 31, 1999	-	2 (As on Dec 31, 2015)	-

Whatnot has raised a total funding of $1.52B over 9 rounds. Its first funding round was on Feb 06, 2020. Its latest funding round was a Series G round on Aug 07, 2026 for $547M. 10 investors participated in its latest round. Whatnot has 26 institutional investors and 11 angel investors.

Here is the list of recent funding rounds of Whatnot:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Aug 07, 2026	$547M	Series G	-	-	IconiQ	Lightspeed Venture Partners, Kleiner Perkins, Wellington, Andreessen Horowitz, DST Global, CapitalG, Bond Capital, Greycroft, Standard Capital
Oct 15, 2025	$225M	Series F	$11.5B	-	DST Global, CapitalG	-
Dec 24, 2024	$265M	Series E	$4.97B	-	Greycroft, avra, DST Global	Lightspeed Venture Partners, Durable Capital Partners, Andreessen Horowitz, CapitalG, Y Combinator, Bond Capital

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View details of Whatnot's funding rounds and investors

The founders of Whatnot are Grant Lafontaine and Gustavo Adolfo Costa Borges. Grant Lafontaine is the CEO of Whatnot.

Here are the details of Whatnot's key team members:

Grant Lafontaine: Co-Founder & CEO of Whatnot.
Contact Info: 1 email address
Gustavo Adolfo Costa Borges: Former Co-Founder of Whatnot.

View details of Whatnot's Founder profiles and Board Members

Whatnot's employee count trend

Whatnot has 2,154 employees as of Aug 26. Here is Whatnot's employee count trend over the years:

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Top competitors of Whatnot include Drip Shop, Collektr and Minutes. Here is the list of Top 10 competitors of Whatnot, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Whatnot 2019, Los Angeles (United States), Series G	App based platform offering collectibles through live videos	$1.52B	CapitalG, Redpoint Ventures & 35 others	76/100
2nd	Drip Shop 2020, San Francisco (United States), Series A	App-based social platform for trade card enthusiasts	$28.5M	Eniac Ventures, Base10 Partners & 10 others	59/100
3rd	Collektr 2022, Petaling Jaya (Malaysia), Seed	Online live streaming community marketplace for buying, selling, and exchanging collectibles	$1.4M	AC Ventures, First Move Fund & 2 others	31/100
4th	Minutes 2017, Shibuya (Japan), Deadpooled	App-based live-streaming platform offering licensed trading cards	-	-	28/100
5th	Keyra 2024, Singapore (Singapore), Unfunded	Livestream auction marketplace for authentic collectibles	-	-	23/100
6th	AiGo Live 2020, Singapore (Singapore), Unfunded	Operator of a live video streaming and shopping platform online	-	-	16/100
7th	Bettor Sports 2023, New York City (United States), Deadpooled	Online platform offering sports-based collectibles through live videos	-	-	15/100