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SharkNinja - About the company

SharkNinja is a public company based in Needham (United States), founded in 1994 by Mark Rosenzweig. It operates as an Innovative home appliances and beauty solutions designed for modern living. The company has 186 active competitors, including 6 funded and 37 that have exited. Its top competitors include companies like Samsung, Mitsubishielectric and Coway.

Company Details

Innovative home appliances and beauty solutions designed for modern living. The company provides a diverse range of products including kitchen appliances like air fryers, blenders, coffee makers, and frozen treat makers, alongside home cleaning solutions such as vacuum cleaners and floor cleaners. Additionally, they offer beauty products including hair stylers, hair dryers, and skincare devices. The business model is direct-to-consumer (D2C) and retail, focusing on product innovation and customer satisfaction. They offer parts and support, warranty registration, and a money-back guarantee. The company emphasizes innovation, quality, and performance in every product, aiming to positively impact people's lives with user-friendly designs and advanced technology. They provide recipes and inspiration to enhance the user experience, promoting engagement and loyalty. The business operates on both B2C and B2B models, offering a wide array of products and services.
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Key Metrics
Founded Year
1994
Location
Needham, United States
Stage
Public
Ranked
Employee Count
4,140 as on May 31, 2026
Similar Companies
Exit Details
Public

SharkNinja's IPO details

SharkNinja got listed on Jul 31, 2023.
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SharkNinja's funding and investors

SharkNinja has not raised any funding rounds yet.

SharkNinja's founders and board of directors

Founder? Claim Profile
The founders of SharkNinja is Mark Rosenzweig. Mark Barrocas is the CEO of SharkNinja.
Here are the details of SharkNinja's key team members:

SharkNinja's employee count trend

SharkNinja has 4,140 employees as of May 26. Here is SharkNinja's employee count trend over the years:
Employee count trend for SharkNinja
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SharkNinja's Competitors and alternates

Top competitors of SharkNinja include Samsung, Mitsubishielectric and Coway. Here is the list of Top 10 competitors of SharkNinja, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Samsung
Samsung
1938, Suwon-si (South Korea), Public
Manufacturer of multi category electronic products
-
76/100
2nd
Manufacturer of diverse electrical and electronic products, systems, and solutions
-
75/100
3rd
Logo for Coway
Coway
1989, Seoul (South Korea), Acquired
Provider of water purification, air purification, and mattress rental services
-
67/100
4th
Logo for GE Appliances
GE Appliances
2002, Louisville (United States), Acquired
Manufacturer of premium home appliances
-
-
64/100
5th
Logo for SharkNinja
SharkNinja
1994, Needham (United States), Public
Innovative home appliances and beauty solutions designed for modern living
-
-
61/100
6th
Logo for Whirlpool USA
Whirlpool USA
1911, Benton Harbor (United States), Public
Manufacturer and retailer of home appliances
-
58/100
7th
Logo for Maytag
Maytag
1907, United States, Acquired
Manufacturer and retailer of kitchen and laundry appliances
-
56/100
8th
Logo for Hisense USA
Hisense USA
1969, Suwanee (United States), Funding Raised
Internet-first brand of multi-category home appilances
-
-
53/100
9th
Logo for Brondell
Brondell
2003, San Francisco (United States), Funding Raised
Manufacturer of bidet toilet seats, water filtration systems, and air purifiers
-
53/100
10th
Logo for Coway
Coway
2007, Los Angeles (United States), Unfunded
Internet first brand of smart home appliances
-
-
51/100
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SharkNinja's Investments and acquisitions

SharkNinja has made no investments or acquisitions yet.

News related to SharkNinja

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Media has covered SharkNinja for a total of 79 events in the last 1 year, 65 of them have been about company updates and 3 about people movement.
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