SharkNinja - About the company
SharkNinja is a public company based in Needham (United States), founded in 1994 by Mark Rosenzweig. It operates as an Innovative home appliances and beauty solutions designed for modern living. The company has 200 active competitors, including 5 funded and 38 that have exited. Its top competitors include companies like Samsung, Mitsubishielectric and Coway.
Company Details
Innovative home appliances and beauty solutions designed for modern living. The company provides a diverse range of products including kitchen appliances like air fryers, blenders, coffee makers, and frozen treat makers, alongside home cleaning solutions such as vacuum cleaners and floor cleaners. Additionally, they offer beauty products including hair stylers, hair dryers, and skincare devices. The business model is direct-to-consumer (D2C) and retail, focusing on product innovation and customer satisfaction. They offer parts and support, warranty registration, and a money-back guarantee. The company emphasizes innovation, quality, and performance in every product, aiming to positively impact people's lives with user-friendly designs and advanced technology. They provide recipes and inspiration to enhance the user experience, promoting engagement and loyalty. The business operates on both B2C and B2B models, offering a wide array of products and services.
- Website
- www.sharkninja.com/
Key Metrics
Founded Year
1994
Location
Needham, United States
Stage
Public
Ranked
5th among 200 active competitors
Employee Count
4,374 as on Aug 31, 2026
Exit Details
Public
Legal entities associated with SharkNinja
SharkNinja is associated with 2 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
Sharkninja, Inc. CIN: 0001957132 , United States, Active | - | - | - | |
Sharkninja Operating Llc CIN: 200115430 , United States, Active | $1B+ (As on Dec 31, 2024) | 1437 (As on Dec 31, 2024) | - |
SharkNinja's IPO details
SharkNinja got listed on Jul 31, 2023.
Click here to take a look at SharkNinja's IPO in detail
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SharkNinja's funding and investors
SharkNinja has not raised any funding rounds yet.
SharkNinja's founders and board of directors
Founder? Claim ProfileThe founders of SharkNinja is Mark Rosenzweig. Mark Barrocas is the CEO of SharkNinja.
Here are the details of SharkNinja's key team members:
- Mark Rosenzweig: Founder of SharkNinja. Contact Info: 1 email address
- Mark Barrocas: CEO of SharkNinja. Contact Info: 1 email address
View details of SharkNinja's Founder profiles and Board Members
SharkNinja's employee count trend
SharkNinja has 4,374 employees as of Aug 26. Here is SharkNinja's employee count trend over the years:
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SharkNinja's Competitors and alternates
Top competitors of SharkNinja include Samsung, Mitsubishielectric and Coway. Here is the list of Top 10 competitors of SharkNinja, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Samsung 1938, Suwon-si (South Korea), Public | Manufacturer of multi category electronic products | - | 75/100 | |
2nd | Mitsubishielectric 1921, Chiyoda-ku (Japan), Public | Manufacturer of diverse electrical and electronic products, systems, and solutions | - | 75/100 | |
3rd | Coway 1989, Seoul (South Korea), Acquired | Provider of water purification, air purification, and mattress rental services | - | 67/100 | |
4th | GE Appliances 2002, Louisville (United States), Acquired | Manufacturer of premium home appliances | - | - | 64/100 |
5th | SharkNinja 1994, Needham (United States), Public | Innovative home appliances and beauty solutions designed for modern living | - | - | 61/100 |
6th | Elkay Manufacturing Company 1920, Downers Grove (United States), Acquired | Manufacturer of sinks, faucets, bottle filling stations, drinking fountains and foodservice products | $160K | 59/100 | |
7th | Whirlpool USA 1911, Benton Harbor (United States), Public | Manufacturer and retailer of home appliances | - | 58/100 | |
8th | Maytag 1907, United States, Acquired | Manufacturer and retailer of kitchen and laundry appliances | - | 56/100 | |
9th | Hisense USA 1969, Suwanee (United States), Funding Raised | Internet-first brand of multi-category home appilances | - | - | 53/100 |
10th | Brondell 2003, San Francisco (United States), Funding Raised | Manufacturer of bidet toilet seats, water filtration systems, and air purifiers | - | 52/100 |
Looking for more details on SharkNinja's competitors? Click here to see the top ones
SharkNinja's Investments and acquisitions
SharkNinja has made no investments or acquisitions yet.
Reports related to SharkNinja
Here is the latest report on SharkNinja's geography:
News related to SharkNinja
Media has covered SharkNinja for a total of 68 events in the last 1 year, 54 of them have been about company updates and 3 about partnerships.
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Two Powerhouses, One Drive: SharkNinja Joins McLaren Racing as Official PartnerBusiness Wire•Sep 15, 2026•McLaren, SharkNinja
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SharkNinja Honored in the Fast Company 2026 Innovation by Design AwardsBusiness Wire•Sep 14, 2026•SharkNinja
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Ninja Launches Its First-Ever Microwave, that Crisps Like an Air FryerBusiness Wire•Jul 16, 2026•SharkNinja
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SharkNinja, Inc. $SN Stock Holdings Raised by Granahan Investment Management LLCZolmaxNews•Jun 17, 2026•GIM, SharkNinja
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