When was SHEIN founded?

SHEIN was founded in 2012 and raised its 1st funding round 4 years after it was founded.

Where is SHEIN located?

SHEIN is headquartered in Singapore, Singapore. It is registered at MARINA BOULEVARD, Singapore, 18982.

Who is the current CEO of SHEIN?

Chris Xu of SHEIN. They have also founded 2 companies.

Which legal entities is SHEIN associated with?

SHEIN is associated with ROADGET BUSINESS PTE. LTD. and 2 others.

How many employees does SHEIN have?

As of Oct 31, 2026, the latest employee count at SHEIN is 12679.

Is SHEIN a funded company?

SHEIN is a funded company, having raised a total of $3.19B across 4 funding rounds to date. The company's 1st funding round was a $***** Series B round, raised on Jul 13, 2016.

When was the latest funding round of SHEIN?

SHEIN's latest funding was a $***** Series D round on May 17, 2023, with participation from 3 investors.

What is the annual revenue of SHEIN?

Annual revenue of SHEIN is more than $1B as on Dec 31, 2023

Where does SHEIN rank among its competitors?

SHEIN ranks 1st amongst 45 active competitors, of which 2 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Novelship, which secured $9.5M in Sep, 2023.

Who are the top competitors of SHEIN?

SHEIN's top competitors include Novelship, Pomelo and Poison. Among them, Novelship secured the most recent funding round in September, 2023.

SHEIN - 2026 Company Profile, Team, Funding, Competitors & Financials

SHEIN is a public company based in Singapore (Singapore), founded in 2012 by Chris Xu. It operates as an Online fashion retailer offering a wide range of products for men and women. SHEIN has raised $3.19B in funding from investors like Sequoia Capital, General Atlantic and General Catalyst. The company has 45 active competitors, including 2 funded and 3 that have exited. Its top competitors include companies like Novelship, Pomelo and Poison.

Company Details

Online fashion retailer offering a wide range of products for men and women. The product catalog includes apparel, footwear, jewelry, socks, bags, watches, and other accessories.

Website: www.sheingroup.com/
Social
Email ID: *****@sheingroup.com
Registered Address: MARINA BOULEVARD, Singapore, 18982

Key Metrics

Founded Year

2012

Location

Singapore, Singapore

Stage

Public

Total Funding

$3.19B in 4 rounds

Latest Funding Round

Series D, May 17, 2023, $*****

Investors

Sequoia Capital & 8 more

Ranked

1^st among 45 active competitors

Annual Revenue

$1B+ as on Dec 31, 2023

Employee Count

12,679 as on Oct 31, 2026

Similar Companies

Myntra & 4476 more

Exit Details

Public

View SHEIN's full profile

SHEIN is associated with 3 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count
TOP FASHION LIMITED CIN: 11679341 , United Kingdom, Deadpooled		-	-
ROADGET BUSINESS PTE. LTD. UEN: 201939698G , Singapore, Active	Nov 22, 2019	$1B+ (As on Dec 31, 2023)	-
XIYIN INDIA PRIVATE LIMITED CIN: U52100HR2020FTC084712 , India, Active	Jan 13, 2020	0 - ₹10 Cr (As on Mar 31, 2025)	-

SHEIN got listed on Sep 01, 2026.

Click here to take a look at SHEIN's IPO in detail

SHEIN has raised a total funding of $3.19B over 4 rounds. Its first funding round was on Jul 13, 2016. Its latest funding round was a Series D round on May 17, 2023 for $*****. 3 investors participated in its latest round. SHEIN has 8 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of SHEIN:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
May 17, 2023	3715049	Series D	3517616	9152984	6733243	5556618
Feb 01, 2023	1527393	Angel	8717916	2400097	7925753	2788402
Apr 04, 2022	9923947	Series C	9364081	9771842	Tiger Global Management & 1 more	3965180

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View details of SHEIN's funding rounds and investors

The founders of SHEIN is Chris Xu. Chris Xu is the CEO of SHEIN.

Here are the details of SHEIN's key team members:

Chris Xu: Founder & CEO of SHEIN and founder of 2 other companies, SheIn and Shein.
Contact Info: 1 email address

SHEIN's Board of Directors

SHEIN's board has 5 active members. Matthias Jarl Rasmussen, Gu Xiaoqing and Lin Zhiming Leonard are part of team and Miao Miao and Da Silva Franca are independent board members.

Here is the list of SHEIN's board of directors:

Name	Type	Representing	Status	Duration
Matthias Jarl Rasmussen	Team	-	Current	6y 8m
Lin Zhiming Leonard	Team	-	Current	3y 6m
dpqykog	Team	-	Past	1y 2m
fjetnvz	Team	-	Past	5y 6m
cdhohkz	Team	-	Current	4y 6m
wwbxeio	Team	-	Past	5y 7m
Miao Miao	Independent board member	-	Current	6y 9m
mggqnqb	Independent board member	-	Current	7y 9m
{kwhlkk	Independent board member	-	Past	5y 2m
pnqdsqt	Independent board member	-	Past	3y 3m

View details of SHEIN's Founder profiles and Board Members

SHEIN's employee count trend

SHEIN has 12,679 employees as of Oct 26. Here is SHEIN's employee count trend over the years:

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Top competitors of SHEIN include Novelship, Pomelo and Poison. Here is the list of Top 10 competitors of SHEIN, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	SHEIN 2012, Singapore (Singapore), Public	Online fashion retailer offering a wide range of products for men and women	$3.19B	Mubadala, General Atlantic & 7 others	75/100
2nd	Novelship 2017, Singapore (Singapore), Series B	Online marketplace platform offering multi-category fashion products	$21.6M	East Ventures, Global Founders Capital & 7 others	58/100
3rd	Pomelo 2013, Bangkok (Thailand), Series D	Internet first brand offering multi category fashion products for women	$79M	Jungle Ventures, JD.com & 23 others	56/100
4th	Poison 2015, Shanghai (China), Unfunded	Online marketplace offering multi-category fashion products	-	HSG	45/100
5th	BlinQ 2017, Singapore (Singapore), Deadpooled	Online marketplace of fashion products	$2M	-	28/100
6th	HelloMidaFashion 2022, Singapore (Singapore), Funding Raised	Online retail platform offering multicategory fashion products for women	-	Smile Group, Leo Capital	27/100
7th	Deja Vu Vintage 2006, Singapore (Singapore), Unfunded	Online retailer of fashion apparel and accessories	-	-	26/100
8th	ZERRIN 2015, Singapore (Singapore), Unfunded	Online retailer of multi-category fashion products	-	-	25/100
9th	MDSCollections 2006, Singapore (Singapore), Unfunded	Online retailer of fashion apparel and accessories	-	-	24/100
10th	WORKSOFW 2017, Singapore (Singapore), Unfunded	Online retailer offering multi-category fashion products	-	-	24/100