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Shelly - About the company

Shelly is a funded company based in Sofia (Bulgaria), founded in 2004. It operates as a Smart home control hub. , with a current valuation of $*****. The company has 562 active competitors, including 43 funded and 23 that have exited. Its top competitors include companies like Savant Systems, SmartThings and Keus.

Company Details

Smart home control hub. It develops software that helps users remotely monitor and manage smart home appliances.
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Key Metrics
Founded Year
2004
Location
Sofia, Bulgaria
Stage
Funding Raised
Post Money Valuation
$***** as on Jun 05, 2025
Investors
Ranked
Employee Count
354 as on Oct 31, 2026
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Shelly's funding and investors

Shelly is a funded company. Shelly has 1 institutional investor.

Shelly's founders and board of directors

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Shelly's employee count trend

Shelly has 354 employees as of Oct 26. Here is Shelly's employee count trend over the years:
Employee count trend for Shelly
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Shelly's Competitors and alternates

Top competitors of Shelly include Savant Systems, SmartThings and Keus. Here is the list of Top 10 competitors of Shelly, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Savant Systems
Savant Systems
2005, Barnstable (United States), Late Stage
App and hub for connected device management
$90M
71/100
2nd
Logo for SmartThings
SmartThings
2012, Washington, DC (United States), Acquired
Samsung: Smart home technology, appliances, electronics, and mobile devices
$27.9M
64/100
3rd
Logo for Keus
Keus
2017, Hyderabad (India), Series B
Provider of smart home automation solutions
$18.1M
63/100
4th
Logo for Home Assistant
Home Assistant
2013, San Diego (United States), Unfunded
Home Assistant
-
-
58/100
5th
Logo for Loxone
Loxone
2008, Kollerschlag (Austria), Unfunded
Complete home automation system
-
-
57/100
6th
Logo for IOTAS
IOTAS
2014, Portland (United States), Acquired
Provider of a smart home hub for integrating various connected devices on one platform
$17.5M
56/100
7th
Logo for devolo
devolo
2002, Aachen (Germany), Acquired
Manufacturer of powerline adapters and Wi-Fi extenders
-
-
53/100
8th
Logo for Sorcerics
Sorcerics
2022, Dover (United States), Seed
Virtual smart home assistant
-
51/100
9th
Logo for Shelly
Shelly
2004, Sofia (Bulgaria), Funding Raised
Smart home control hub
-
51/100
10th
Logo for Senic
Senic
2013, Berlin (Germany), Seed
Online retailer of smart home controls and switches for lighting
$4M
51/100
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Shelly's Investments and acquisitions

Shelly has made no investments or acquisitions yet.

Reports related to Shelly

Here is the latest report on Shelly's sector:

News related to Shelly

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Media has covered Shelly for a total of 33 events in the last 1 year, 20 of them have been about company updates and 3 about people movement.
•
Shelly Launches Presence Gen4 Radar SensorResidential Systems•Oct 21, 2026•Shelly
•
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FAQs about Shelly

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