Where is Shifter located?

Shifter is headquartered in Oslo, Norway.

How many employees does Shifter have?

As of Sep 30, 2026, the latest employee count at Shifter is 9.

Where does Shifter rank among its competitors?

Shifter ranks 42nd amongst 463 active competitors, of which 25 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Inc42, which secured $314K in Mar, 2025.

Who are the top competitors of Shifter?

Shifter's top competitors include Inc42, e27 and Tech in Asia. Among them, Inc42 secured the most recent funding round in March, 2025.

Shifter - 2026 Company Profile, Funding, Competitors & Financials

Shifter is an acquired company based in Oslo (Norway), founded in 2016. It operates as an Online platform offering startup news. The company has 463 active competitors, including 25 funded and 16 that have exited. Its top competitors include companies like Inc42, e27 and Tech in Asia.

Company Details

Online platform offering startup news. It covers small and large startup industry and also follows innovation in larger companies. It also provides newsletter and podcast for the same. It monetizes through display advertisements and subscription.

Website: www.shifter.no/
Social
Email ID: *****@shifter.no
Phone Number: +47 **********

Key Metrics

Founded Year

2016

Location

Oslo, Norway

Stage

Acquired

Investors

Farvatn Venture & 2 more

Ranked

42^nd among 463 active competitors

Employee Count

9 as on Sep 30, 2026

Similar Companies

Inc42 & 539 more

Exit Details

Acquired by Schibsted Media Group (Apr 14, 2023)

View Shifter's full profile

Shifter is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
SHIFTER MEDIA AS CIN: 917528934 , Norway, Active	Feb 05, 2016	-	5 (As on Dec 31, 2020)

Shifter got acquired by Schibsted Media Group on Apr 14, 2023.

Click here to take a look at Shifter's acquisition in detail

Shifter is a funded company. Shifter has 3 institutional investors.

View details of Shifter's funding rounds and investors

Shifter's employee count trend

Shifter has 9 employees as of Sep 26. Here is Shifter's employee count trend over the years:

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Top competitors of Shifter include Inc42, e27 and Tech in Asia. Here is the list of Top 10 competitors of Shifter, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Inc42 2015, Delhi (India), Seed	Online platform offering startup news	$5.83M	Unicorn India Ventures, Bootstrap Trust ... & 133 others	70/100
2nd	e27 2007, Singapore (Singapore), Series A	Online platform publishing content focusing on startups	$3.46M	Convergence Ventures, Linear Venture & 19 others	66/100
3rd	Tech in Asia 2011, Singapore (Singapore), Acquired	Startup focused news and information provider	$13M	East Ventures, Hanwha Investment & Securities ... & 29 others	64/100
4th	YourStory 2008, Bengaluru (India), Series A	Provider of news, stories, and resources for startups and entrepreneurs	$12M	Kalaari Capital, RNT Capital Advisers & 24 others	63/100
5th	ArcticStartup 2007, Helsinki (Finland), Seed	Online platform providing news on startups	-	Curiosity, Click Ventures & 9 others	55/100
6th	EU-Startups 2010, Hartheim am Rhein (Germany), Acquired	Regional startup news platform covering Europe	-	-	55/100
7th	Medial 2023, Bengaluru (India), Seed	Online platform offering professional social networking and startup news	$677K	First Cheque, Ortella Global Capital & 10 others	54/100
8th	Sifted 2018, London (United Kingdom), Series A	Provider of news and analysis regarding technology and startup ecosystems	$9.17M	Gfm Levant Capital Cayman, Petrovka & 27 others	53/100
9th	SmartCompany 2007, Melbourne (Australia), Unfunded	Online news platform	-	-	49/100
10th	Webrazzi 2006, Istanbul (Turkey), Series A	Turkish technology and startup news platform	-	Aslanoba Capital, Spaceman Ventures	48/100
42nd	Shifter 2016, Oslo (Norway), Acquired	Online platform offering startup news	-	Farvatn Venture, 2M2D & 1 others	33/100