When was ShoeDazzle founded?

ShoeDazzle was founded in 2009.

Where is ShoeDazzle located?

ShoeDazzle is headquartered in El Segundo, United States.

How many employees does ShoeDazzle have?

As of Jul 31, 2026, the latest employee count at ShoeDazzle is 33.

Is ShoeDazzle a funded company?

ShoeDazzle is a funded company, having raised a total of $66M across 6 funding rounds to date. The company's 1st funding round was a $***** Series B round.

When was the latest funding round of ShoeDazzle?

ShoeDazzle's latest funding was a $***** Series C round on Feb 19, 2012, with participation from 0 investor. Its primary sector is Fashion Tech. In United States, the Fashion Tech sector has seen $482M in funding in 2026 to date.

Where does ShoeDazzle rank among its competitors?

ShoeDazzle ranks 3rd amongst 79 active competitors, of which 5 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Seavees, which secured $5.03M in Oct, 2025.

Who are the top competitors of ShoeDazzle?

ShoeDazzle's top competitors include Toms, OluKai and Shift Robotics. Among them, Seavees secured the most recent funding round in October, 2025.

ShoeDazzle - 2026 Company Profile, Team, Funding & Competitors

ShoeDazzle is an acquired company based in El Segundo (United States), founded in 2009 by Brian Lee and MJ Eng. It operates as an Internet first shoe brand providing subscription services. ShoeDazzle has raised $66M in funding from investors like Lightspeed Venture Partners, Andreessen Horowitz and Polaris Partners. The company has 79 active competitors, including 5 funded and 3 that have exited. Its top competitors include companies like Toms, OluKai and Shift Robotics.

Company Details

ShoeDazzle is an internet first shoe brand offering subscription services. The company claims that users have to take a style quiz based on which it creates a custom online showroom based upon the user's individual style preference from which they can either buy their monthly curated products or skip them. In addition, the company also offers apparel, jewelry, eyewear, and bags.

Website: shoedazzle.com
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Key Metrics

Founded Year

2009

Location

El Segundo, United States

Stage

Acquired

Total Funding

$66M in 6 rounds

Latest Funding Round

Series C, Feb 19, 2012, $*****

Investors

Lightspeed Venture Partners & 9 more

Ranked

3^rd among 79 active competitors

Employee Count

33 as on Jul 31, 2026

Similar Companies

Zalando & 460 more

Exit Details

Acquired by TechStyle (Aug 21, 2013)

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ShoeDazzle got acquired by TechStyle on Aug 21, 2013.

Click here to take a look at ShoeDazzle's acquisition in detail

ShoeDazzle has raised a total funding of $66M over 6 rounds. ShoeDazzle has 10 institutional investors.

Here is the list of recent funding rounds of ShoeDazzle:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Feb 19, 2012	6680899	Series C	1093810	3313387	3557982	8763787
Feb 19, 2012	3384202	Conventional Debt	4486647	9740288	1590782	3972845
May 13, 2011	2824511	Series C	3156387	3488693	Andreessen Horowitz & 2 more	7059918

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View details of ShoeDazzle's funding rounds and investors

The founders of ShoeDazzle are Brian Lee and MJ Eng.

Here are the details of ShoeDazzle's key team members:

Brian Lee: Co-Founder of ShoeDazzle.
Contact Info: 1 email address
MJ Eng: Co-Founder of ShoeDazzle.
Contact Info: 1 email address

View details of ShoeDazzle's Founder profiles and Board Members

ShoeDazzle's employee count trend

ShoeDazzle has 33 employees as of Jul 26. Here is ShoeDazzle's employee count trend over the years:

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Top competitors of ShoeDazzle include Toms, OluKai and Shift Robotics. Here is the list of Top 10 competitors of ShoeDazzle, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Toms 2006, Los Angeles (United States), Acquired	Online retailer of shoes, apparel, and accessories for women, men, kids	-	Bain Capital, Nexus	54/100
2nd	OluKai 2005, Irvine (United States), Series A	Hawaiian-inspired premium footwear brand offering comfort, style, and island spirit	$3.15M	-	52/100
3rd	ShoeDazzle 2009, El Segundo (United States), Acquired	Internet first shoe brand providing subscription services	$66M	Saints Capital, Lightspeed Venture Partners ... & 8 others	47/100
4th	Shift Robotics 2017, Pittsburgh (United States), Unfunded	Internet first brand offering mobility footwear	-	-	41/100
5th	Seavees 2009, Santa Barbara (United States), Series A	Legendary sneakers and slip-ons blending vintage style with modern comfort	$6.19M	Simon Equity Partners, Pentland	39/100
6th	Journeys 1986, Nashville (United States), Funding Raised	Internet first brand offering footwear for women, men and kids	-	-	38/100
7th	Lonia 2015, Hiram (United States), Unfunded	Internet-first brand of luxury footwear for women	-	-	38/100
8th	Indosole 2004, San Francisco (United States), Public	Recycled tire footwear company creating sustainable and responsible products	$390K	-	34/100
9th	Jeffrey Campbell 2000, Los Angeles (United States), Unfunded	Online brand offering footwear for men and women	-	-	34/100
10th	Jack Erwin 2013, New York City (United States), Series B	Internet first brand offering multi-category footwear for men and women	$11.8M	Crosslink Capital, Founders Guild & 5 others	32/100