When was ShopperTrak founded?

ShopperTrak was founded in 1993.

Where is ShopperTrak located?

ShopperTrak is headquartered in Chicago, United States. It is registered at 233 S Wacker Dr 41st floor, Chicago, IL 60606, United States.

Who is the current CEO of ShopperTrak?

Christopher Ainsley of ShopperTrak.

How many employees does ShopperTrak have?

As of Mar 31, 2026, the latest employee count at ShopperTrak is 203.

Is ShopperTrak a funded company?

ShopperTrak is a funded company, having raised a total of $***** in its 1st and only funding round.

Where does ShopperTrak rank among its competitors?

ShopperTrak ranks 36th amongst 341 active competitors, of which 83 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Crisp, which secured $26M in Dec, 2025.

Who are the top competitors of ShopperTrak?

ShopperTrak's top competitors include Peak, Crisp and SPINS. Among them, Crisp secured the most recent funding round in December, 2025.

ShopperTrak - 2026 Company Profile, Team & Competitors

Q: Is ShopperTrak an acquired company?

ShopperTrak got acquired by Tyco on Dec 22, 2015.

ShopperTrak is an acquired company based in Chicago (United States), founded in 1993 by Bill Martin. It operates as a Global provider of shopper analytics. The company has 341 active competitors, including 83 funded and 35 that have exited. Its top competitors include companies like Peak, Crisp and SPINS.

Company Details

ShopperTrak is the leading global provider of shopper insights and analytics to improve retail profitability and effectiveness. Retailers rely on ShopperTrak for the most comprehensive and integrated perimeter, interior and performance analytics to better understand in-store consumer behavior. More than 750 of the world’s leading retail brands, shopping center owner/operators and entertainment venues have ShopperTrak services deployed in over 65,000 locations across 90 countries and territories.

Website: shoppertrak.com
Social
Email ID: *****@shoppertrak.com
Phone Number: +1 **********
Registered Address: 233 S Wacker Dr 41st floor, Chicago, IL 60606, United States

Key Metrics

Founded Year

1993

Location

Chicago, United States

Stage

Acquired

Ranked

36^th among 341 active competitors

Employee Count

203 as on Mar 31, 2026

Investment & Acquisitions

SaleTally & 3 more

Similar Companies

RetailNext & 440 more

Exit Details

Acquired by Tyco (Dec 22, 2015)

View ShopperTrak's full profile

ShopperTrak is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
ShopperTrak Corporation CIN: 364046482 , Belgium, Active	Dec 31, 1992	-	178 (As on Dec 31, 2022)	-

ShopperTrak got acquired by Tyco on Dec 22, 2015 at an acquisition amount of $175M. It was facilitated by Evercore.

Click here to take a look at ShopperTrak's acquisition in detail

ShopperTrak is a funded company.

The founders of ShopperTrak is Bill Martin. Christopher Ainsley is the CEO of ShopperTrak.

Here are the details of ShopperTrak's key team members:

Bill Martin: Co-Founder of ShopperTrak.
Christopher Ainsley: CEO of ShopperTrak.

View details of ShopperTrak's Founder profiles and Board Members

ShopperTrak's employee count trend

ShopperTrak has 203 employees as of Mar 26. Here is ShopperTrak's employee count trend over the years:

Uncover ShopperTrak's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of ShopperTrak include Peak, Crisp and SPINS. Here is the list of Top 10 competitors of ShopperTrak, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Peak 2014, Manchester (United Kingdom), Acquired	Provider of decision intelligence software for retail businesses	$209M	MMC Ventures, Praetura Ventures & 87 others	69/100
2nd	Crisp 2016, New York City (United States), Series B	Platform offering business analytics software for CPG retailers and suppliers	$160M	FirstMark, 3L Capital & 29 others	66/100
3rd	SPINS 1995, Chicago (United States), Series B	Provider of retail consumer analytics services	-	Stripes, Warburg Pincus & 3 others	65/100
4th	Brand24 2010, Daytona Beach (United States), Acquired	AI based social media monitoring tool for businesses	$485K	Inovo Venture Partners, Unfold.vc & 3 others	62/100
5th	Graas 2022, Singapore (Singapore), Series A	AI-based analytics solutions for e-commerce businesses	$49M	Integra Partners, Tin Men & 6 others	61/100
6th	Noogata Analytics 2018, New York (United States), Series A	AI powered ecommerce data analytics platform	$28M	Eight Roads Ventures, Team8 & 5 others	60/100
7th	Kubit 2018, Fremont (United States), Series A	Provider of AI-powered, warehouse-native analytics platform turning data into insights	$24M	Shasta Ventures, Insight Partners & 2 others	60/100
8th	Numerator 1990, Chicago (United States), Acquired	Market research and consumer insights platform	$21M	SVB, Bain Capital Ventures & 5 others	59/100
9th	Ampd 2015, Seattle (United States), Seed	Online ad automation solution provider	$3.61M	Elementum Ventures, Techstars & 10 others	56/100
10th	Dema 2021, Stockholm (Sweden), Seed	AI-based analytics software solutions for e-commerce businesses	$11.7M	J12, Daphni & 4 others	55/100
36th	ShopperTrak 1993, Chicago (United States), Acquired	Global provider of shopper analytics	-	-	37/100

Get insights and benchmarks for competitors of 2M+ companies! Sign up today!

Looking for more details on ShopperTrak's competitors? Click here to see the top ones

ShopperTrak has not made any investments yet. ShopperTrak has made 4 acquisitions.

Here is the list of latest three $acquisitions:

Filter this list

Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Dec 08, 2014	Acquisition	SaleTally	2012	San Francisco (United States)
Jun 03, 2013	Acquisition	RapidBlue Solutions	2007	Helsinki (Finland)
Jun 01, 2013	Acquisition	Rapid Blue	1994	Randburg (South Africa)