When was Numerator founded?

Numerator was founded in 1990 and raised its 1st funding round 20 years after it was founded.

Where is Numerator located?

Numerator is headquartered in Chicago, United States. It is registered at NumeratorNUHouse,L&TCircle,VIPRoad,Karelib, aug, Vadodara, Vadodara, Gujarat, India, 390018.

How many employees does Numerator have?

As of Jul 01, 2024, the latest employee count at Numerator is 1001 - 5000.

Is Numerator a funded company?

Numerator is a funded company, having raised a total of $21M across 6 funding rounds to date. The company's 1st funding round was a $***** Unattributed round, raised on 2010.

When was the latest funding round of Numerator?

Numerator's latest funding was a $***** Conventional Debt round on Nov 30, 2015, with participation from 1 investor.

Where does Numerator rank among its competitors?

Numerator ranks 30th amongst 1308 active competitors, of which 269 are funded. It stands 6th in terms of total funding among its competitors. The most recent competitor to raise funding was Crisp, which secured $26M in Dec, 2025.

Who are the top competitors of Numerator?

Numerator's top competitors include User Testing, Faraday and Ai Palette. Among them, Crisp secured the most recent funding round in December, 2025.

Numerator - 2026 Company Profile, Team, Funding & Competitors

Company Details

Market research and consumer insights platform. It offers data and insights into the purchasing behavior of consumers. It provides marketing intelligence to manufacturers, retailers, and agencies. It also offers solutions to understand consumers with targeted surveys.

Website: numerator.com
Social
Email ID: *****@numerator.com
Phone Number: +1 **********
Registered Address: NumeratorNUHouse,L&TCircle,VIPRoad,Karelib, aug, Vadodara, Vadodara, Gujarat, India, 390018

Key Metrics

Founded Year

1990

Location

Chicago, United States

Stage

Acquired

Total Funding

$21M in 6 rounds

Latest Funding Round

Conventional Debt, Nov 30, 2015, $*****

Investors

Bain Capital Ventures & 6 more

Ranked

30^th among 1308 active competitors

Employee Count

1,001 - 5,000 as on Jul 01, 2024

Investment & Acquisitions

HatchTank & 3 more

Similar Companies

Faraday & 918 more

Exit Details

Acquired by Kantar (Apr 19, 2021)

View Numerator's full profile

Numerator is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
NUMERATOR INDIA PRIVATE LIMITED CIN: U72209GJ2004PTC044805 , India, Active	Sep 24, 2004	$14.5M (As on Mar 31, 2025)	-

Numerator got acquired by Kantar on Apr 19, 2021. It was facilitated by JEGI CLARITY, mwcllp.com, SLP and 1 more.

Click here to take a look at Numerator's acquisition in detail

Numerator has raised a total funding of $21M over 6 rounds. Its first funding round was on 2010. Its latest funding round was a Conventional Debt round on Nov 30, 2015 for $*****. 1 investor participated in its latest round. Numerator has 7 institutional investors.

Here is the list of recent funding rounds of Numerator:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Nov 30, 2015	1997562	Conventional Debt	1326251	8930723	5282784	6147473
Jun 19, 2014	1712377	Series B	6878121	1229352	5789093	Bain Capital Ventures & 2 more
Oct 24, 2013	6117390	Conventional Debt	7441245	2833450	2905801	4777828

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Numerator's employee count trend

Numerator has 1,001 - 5,000 employees as of Jul 24. Here is Numerator's employee count trend over the years:

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Top competitors of Numerator include User Testing, Faraday and Ai Palette. Here is the list of Top 10 competitors of Numerator, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	User Testing 2007, San Francisco (United States), Acquired	Provider of platform for gathering and analyzing user experience feedback	$148M	Insight Partners, Accel & 15 others	79/100
2nd	Faraday 2012, Burlington (United States), Series A	AI-based platform providing consumer insights to enterprises	$12M	Intercap, FreshTracks Capital & 5 others	71/100
3rd	Ai Palette 2018, Singapore (Singapore), Acquired	AI-powered platform for CPG innovation, trend discovery, and product development	$12.7M	pi Ventures, Exfinity Venture Partners & 10 others	70/100
4th	Earnest Analytics 2012, New York City (United States), Acquired	Online market research platform for consumer intelligence data	$33.5M	Greycroft, Pivot Investment Partners & 5 others	69/100
5th	Peak 2014, Manchester (United Kingdom), Acquired	Provider of decision intelligence software for retail businesses	$209M	MMC Ventures, Praetura Ventures & 87 others	68/100
6th	dscout 2011, Chicago (United States), Series C	Provider of a platform for conducting and analyzing user experience research	$81M	Guidepost Growth Equity, Beringea & 3 others	68/100
7th	Vypr 2013, Manchester (United Kingdom), Series B	Provider of a platform for product and consumer intelligence solutions	$13.9M	YFM Equity Partners, ACF Investors & 28 others	67/100
8th	Intent 2010, London (United Kingdom), Seed	Provider of customer artificial intelligence platform generating insights from behavioural data	$16.3M	Oxford Capital, Pula Media And Technology ... & 21 others	67/100
9th	Crisp 2016, New York City (United States), Series B	Platform offering business analytics software for CPG retailers and suppliers	$160M	FirstMark, 3L Capital & 29 others	66/100
10th	WEVO 2017, Boston (United States), Series B	AI based user feedback analytics platform	$17.8M	Accenture, Cervin & 5 others	66/100
30th	Numerator 1990, Chicago (United States), Acquired	Market research and consumer insights platform	$21M	Bain Capital Ventures, SVB & 5 others	59/100

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Numerator has not made any investments yet. Numerator has made 4 acquisitions.

Here is the list of latest three $acquisitions:

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Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Dec 20, 2021	Acquisition	HatchTank	2016	Calgary (Canada)
Dec 16, 2020	Acquisition	Information Machine	2001	Brooklyn (United States)
Sep 23, 2015	Acquisition	Shelfie	2012	Vancouver (Canada)