When was Commercetools founded?

Commercetools was founded in 2006 and raised its 1st funding round 5 years after it was founded.

Where is Commercetools located?

Commercetools is headquartered in Munich, Germany. It is registered at Durham, North Carolina.

Who is the current CEO of Commercetools?

Dirk Hoerig of Commercetools. They have also founded 1 company.

Which legal entities is Commercetools associated with?

Commercetools is associated with Commercetools Gmbh and 3 others.

How many employees does Commercetools have?

As of Mar 31, 2026, the latest employee count at Commercetools is 609.

Is Commercetools a funded company?

Commercetools is a funded company, having raised a total of $291M across 3 funding rounds to date. The company's 1st funding round was a $4.93M Series A round, raised on Oct 13, 2011.

How much is Commercetools worth?

The last known valuation of Commercetools was $1.9B as of Sep 13, 2021.

When was the latest funding round of Commercetools?

Commercetools' latest funding was a $140M Series C round on Sep 13, 2021, with participation from 3 investors.

What is the annual revenue of Commercetools?

Annual revenue of Commercetools is £15.4M as on Dec 31, 2024.

Is Commercetools a E-Commerce Enablers company?

The primary sectors of Commercetools are E-Commerce Enablers and Brands Tech.

Where does Commercetools rank among its competitors?

Commercetools ranks 14th amongst 1532 active competitors, of which 162 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was Spryker Systems, which secured an undisclosed amount in Dec, 2025.

Who are the top competitors of Commercetools?

Commercetools' top competitors include Bazaarvoice, Pattern Com and AnyMind Group. Among them, Spryker Systems secured the most recent funding round in December, 2025.

Commercetools - 2026 Company Profile, Team, Funding, Competitors & Financials

Q: Is Commercetools an acquired company?

Commercetools got acquired by REWE on Sep 19, 2014.

Commercetools is an acquired company based in Munich (Germany), founded in 2006 by Denis Werner and Dirk Hoerig. It operates as a Provider of a platform for enterprise digital commerce and related services. Commercetools has raised $291M in funding from Accel and Insight Partners, with last known valuation of $1.9B. The company has 1532 active competitors, including 162 funded and 127 that have exited. Its top competitors include companies like Bazaarvoice, Pattern Com and AnyMind Group.

Sectors and market segments that Commercetools operate in

Commercetools serves in the Retail market segments.The primary business model of Commercetools are:

Company Details

Provider of a platform for enterprise digital commerce and related services. The platform offers solutions for B2C, B2B, and B2X commerce, along with features like AI-driven shopping and agentic commerce. It provides tools for businesses, IT, e-commerce, and finance roles, supporting industries such as retail, fashion, food, telecom, automotive, and healthcare. The platform aims to unify touchpoints and drive revenue through various channels.

Website: commercetools.com
Social
Email ID: *****@commercetools.com
Phone Number: +49 **********
Registered Address: Durham, North Carolina

Key Metrics

Founded Year

2006

Location

Munich, Germany

Stage

Acquired

Total Funding

$291M in 3 rounds

Latest Funding Round

Series C, Sep 13, 2021, $140M

Last Known Valuation

$1.9B as on Sep 13, 2021

Investors

Accel & 10 more

Ranked

14^th among 1532 active competitors

Annual Revenue

£15.4M as on Dec 31, 2024

Employee Count

609 as on Mar 31, 2026

Investment & Acquisitions

FRONTASTIC

Similar Companies

Bazaarvoice & 355 more

Exit Details

Acquired by REWE (Sep 19, 2014)

View Commercetools' full profile

Commercetools is associated with 4 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
COMMERCETOOLS, INC. CIN: 474257858 , United States, Active	Dec 31, 1999	-	153 (As on Dec 31, 2024)	-
Commercetools Gmbh CIN: HRB161496 , Germany, Active	Dec 31, 2005	-	70 (As on Dec 31, 2016)
COMMERCETOOLS GMBH CIN: T19UF2161F , Singapore, Active	Mar 24, 2019	-	-
COMMERCETOOLS LTD CIN: 11760782 , United Kingdom, Active	Jan 09, 2019	$19.6M (As on Dec 31, 2024)	80 (As on Dec 31, 2024)

Commercetools got acquired by REWE on Sep 19, 2014 at an acquisition amount of $7.89M.

Click here to take a look at Commercetools's acquisition in detail

Commercetools has raised a total funding of $291M over 3 rounds. Its first funding round was on Oct 13, 2011. Its latest funding round was a Series C round on Sep 13, 2021 for $140M. 3 investors participated in its latest round. Commercetools has 11 institutional investors.

Here is the list of recent funding rounds of Commercetools:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Sep 13, 2021	$140M	Series C	$1.9B	-	Accel	Insight Partners, REWE
Oct 21, 2019	$145M	Series B	-	-	Insight Partners	-
Oct 13, 2011	$4.93M	Series A	-	-	-	BayBG, Bayern Kapital, HTGF, ASTUTIA Ventures

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View details of Commercetools's funding rounds and investors

The founders of Commercetools are Denis Werner and Dirk Hoerig. Dirk Hoerig is the CEO of Commercetools.

Here are the details of Commercetools' key team members:

Denis Werner: Co-Founder of Commercetools. They serve on the board of 1 company.
Contact Info: 1 email address
Dirk Hoerig: Co-Founder & CEO of Commercetools. They serve on the board of 1 company.
Contact Info: 1 email address

Commercetools' Board of Directors

Commercetools's board has 5 active members. Denis Werner, Dirk Hoerig, Udo Rauch and Michael Freund are part of team and Dr. Robert Zores is independent board member.

Here is the list of Commercetools' board of directors:

Name	Type	Representing	Status	Duration
Denis Werner	Team	-	Current	19y 11m
Dirk Hoerig	Team	-	Current	19y 11m
Udo Rauch	Team	-	Current	9y 10m
Michael Freund	Team	-	Current	12y 8m
Dr. Robert Zores	Independent board member	-	Current	6y 0m

View details of Commercetools's Founder profiles and Board Members

Commercetools' employee count trend

Commercetools has 609 employees as of Mar 26. Here is Commercetools's employee count trend over the years:

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Top competitors of Commercetools include Bazaarvoice, Pattern Com and AnyMind Group. Here is the list of Top 10 competitors of Commercetools, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Bazaarvoice 2005, Austin (United States), Acquired	Provider of SaaS based marking solution	$20.4M	Battery Ventures, Austin Ventures & 16 others	74/100
2nd	Pattern Com 2009, London (United Kingdom), Public	Provider of ecommerce services including marketplace growth, fulfillment, and software	$277M	KSV Global, Ainge Advisory & 8 others	72/100
3rd	AnyMind Group 2016, Singapore (Singapore), Public	Provider of e-commerce, marketing, and manufacturing platforms	$91.7M	Nomura, LINE Corporation & 14 others	72/100
4th	CommerceIQ 2012, Mountain View (United States), Series D	Provider of unified AI platform for retail ecommerce sales and optimization	$196M	Madrona, Shasta Ventures & 6 others	71/100
5th	Cart.com 2020, Austin (United States), Series C	Provider of unified commerce and logistics solutions for business growth	$555M	B. Riley Financial, Snowflake & 45 others	69/100
6th	WooCommerce 2008, Cape Town (South Africa), Acquired	Developer of an open-source platform for customizable ecommerce solutions	-	TeamX	68/100
7th	etaily 2020, Metro Manila (Philippines), Series A	Provider of software suite solutions for e-commerce businesses	$24M	SKS Capital, Ayala & 17 others	68/100
8th	GoKwik 2020, Delhi (India), Series B	Platform offering software suite solutions for e-commerce and D2C brands	$70.5M	RTP Global, Think Investments & 66 others	68/100
9th	Jushuitan 2014, Hangzhou (China), Public	SaaS-based ERP solutions for e-commerce retailers	$225M	Sequoia Capital China, ZCG & 10 others	68/100
10th	Spryker Systems 2014, Berlin (Germany), Series C	Proprietary e-commerce framework for creating an online store for e-tailers	$152M	Project A, TCV & 4 others	67/100
14th	Commercetools 2006, Munich (Germany), Acquired	Provider of a platform for enterprise digital commerce and related services	$291M	Eurazeo, Insight Partners & 9 others	67/100