Simple - About the company
Simple is a series B company based in Limassol (Cyprus), founded in 2015 by Mike Prytkov. It operates as a Provider of fasting and meal tracker app. Simple has raised $45M in funding from investors like Target Global, Palta and HartBeat Ventures, with a current valuation of $*****. The company has 1125 active competitors, including 47 funded and 9 that have exited. Its top competitors include companies like Virta, HealthifyMe and MyFitnessPal.
Company Details
Provider of fasting and meal tracker app. The company offers an app for tracking nutrition, eating habits, and intermittent fasting for weight-loss. The app provides a guide for intermittent fasting for achieving health goals, weight loss, and cognitive power. It also helps in metabolic flexibility, and reduce the risk of metabolic diseases.
- Website
- simple.life
- Email ID
- *****@simple.life
- Registered Address
- 8 THE GRN STE A,DOVER,DE,19901,0
Key Metrics
Founded Year
2015
Location
Limassol, Cyprus
Stage
Series B
Total Funding
$45M in 2 rounds
Latest Funding Round
Post Money Valuation
$***** as on Dec 09, 2020
Investors
Ranked
2nd among 1125 active competitors
Employee Count
253 as on May 31, 2026
Legal entities associated with Simple
Simple is associated with 2 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
SIMPLE LIFE APPS INC CIN: 32091509243 , United States, Active | - | - | - | |
Simple CIN: 40003763790 , Latvia, Deadpooled | Aug 24, 2005 | - | 1 (As on Dec 31, 2017) | - |
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Simple's funding and investors
Simple has raised a total funding of $45M over 2 rounds. Its first funding round was on Dec 08, 2020. Its latest funding round was a Series B round on Oct 02, 2025 for $*****. 2 investors participated in its latest round. Simple has 7 institutional investors.
Here is the list of recent funding rounds of Simple:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Oct 02, 2025 | 8685024 | Series B | 1959684 | 8566137 | 1050389 | 3269124 |
Dec 08, 2020 | 4787403 | Series A | 5050102 | 8073725 |
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Simple's founders and board of directors
Founder? Claim ProfileThe founders of Simple is Mike Prytkov. Mike Prytkov is the CEO of Simple.
Here are the details of Simple's key team members:
- Mike Prytkov: Co-Founder & CEO of Simple. They are also an angel investor in 1 startup.Contact Info: 1 email address
View details of Simple's Founder profiles and Board Members
Simple's employee count trend
Simple has 253 employees as of May 26. Here is Simple's employee count trend over the years:
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Simple's Competitors and alternates
Top competitors of Simple include Virta, HealthifyMe and MyFitnessPal. Here is the list of Top 10 competitors of Simple, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st |  Virta 2014, San Francisco (United States), Series E | Provider of therapies for metabolic health in chronic disease patients | $402M | 78/100 | |
2nd | Provider of fasting and meal tracker app | $45M | 68/100 | ||
3rd |  HealthifyMe 2012, Bengaluru (India), Series C | Provider of AI-powered personalized nutrition and fitness coaching | $145M | 67/100 | |
4th |  MyFitnessPal 2005, San Francisco (United States), Acquired | Provider of an application to track diet and calories | $18.2M | 67/100 | |
5th |  Nutrisense 2019, Chicago (United States), Series A | Online platform offering personalized nutrition plans | $25M | 61/100 | |
6th | App providing diet and exercise tracking and tips to achieve fitness goals | $21.8M | 59/100 | ||
7th | MyNetDiary 2005, Cherry Hill (United States), Unfunded | Calorie counter and diet assistant app for healthy living | - | - | 57/100 |
8th | Provider of workout training and nutrition plaining solutions for individuals | - | 57/100 | ||
9th |  The Body Coach 2014, Richmond (United Kingdom), Unfunded | Online platform offering personalized fitness and meal plans | - | - | 55/100 |
10th | App that tracks calories by taking pictures of the food | $6.2M | 55/100 |
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Simple's Investments and acquisitions
Simple has made no investments or acquisitions yet.
Reports related to Simple
Here is the latest report on Simple's sector:
News related to Simple
Media has covered Simple for a total of 2 events in the last 1 year.
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•
Simple Life secures over €33M in Series B led by Kevin Hart to scale AI health coach.EU-Startups•Oct 02, 2025•Contactanycelebrity, Liquidity Services, Palta, Simple and 4 others
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Cypriot nutrition app Simple gets $5 million to expand in Europe and South AmericaTech.eu•Dec 08, 2020•Simple, Target Global, Palta, s16vc and 2 others
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