Sitara - About the company
Sitara is a series D company based in Delhi (India), founded in 2011. It operates as a Provider of affordable housing finance. Sitara has raised $127M in funding from investors like HDFC, Oikocredit and VIXAR, with a current valuation of ₹*****. The company has 95 active competitors, including 16 funded and 33 that have exited. Its top competitors include companies like HomeFirst Finance, India Shelter Finance Corporation and HDFC.
Company Details
Provider of affordable housing finance. It offers housing finance to low-income households, especially their women members. The company works towards bringing these families into the financial services fold, most of whom were otherwise denied loans for lack of clear property title. The aim is at directly improving the quality of life of informal women workers by creating a tangible financial asset in their name.
- Website
- sgrlimited.in
- Email ID
- *****@sgrlimited.in
- Phone Number
- +91 **********
- Registered Address
- 1st Floor, 216/C-12, Old No. C-12 Plot No. 13-B, Guru Nanak Pura, Laxmi Na, gar, East Delhi, Delhi, Delhi, India, 110092
Key Metrics
Founded Year
2011
Location
Delhi, India
Stage
Series D
Total Funding
$127M in 7 rounds
Latest Funding Round
Post Money Valuation
₹***** as on Dec 20, 2024
Ranked
15th among 95 active competitors
Annual Revenue
₹100 - ₹500 Cr as on Mar 31, 2026
Employee Count
1,197 as on Aug 31, 2025
Similar Companies
Legal entities associated with Sitara
Sitara is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Reports |
|---|---|---|---|---|
SITAARA HOUSING FINANCE LIMITED CIN: U65923DL2011PLC222491 , India, Active | Jul 18, 2011 | ₹100 - ₹500 Cr (As on Mar 31, 2026) | 1497 (As on Feb 01, 2026) |
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Sitara's funding and investors
Sitara has raised a total funding of $127M over 7 rounds. Its first funding round was on Sep 30, 2014. Its latest funding round was a PE round on May 20, 2024 for $*****. 3 investors participated in its latest round. Sitara has 19 institutional investors and 6 angel investors.
Here is the list of recent funding rounds of Sitara:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
May 20, 2024 | 3418978 | PE | 1648113 | 2534692 | 4848836 | 8035221 |
Dec 14, 2023 | 1309291 | Conventional Debt | 8150888 | 5549313 | 5076348 | |
Jul 11, 2022 | 6319276 | Series D | 7527093 | 3581288 |
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Sitara's founders and board of directors
Founder? Claim ProfileSitara's Board of Directors
Sitara's board has 5 active members. David Smith, Manjiree Sureshchandra Jaitly and Shruti Gonsalves are part of team and Sanjay Kaul and Manish Purshottam Thakkar are independent board members.Here is the list of Sitara's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Team | - | Current | 11y 3m | |
Team | - | Current | 8y 6m | |
Investor | HDFC | Current | 11y 7m | |
lhcqoul | Investor | hdqcdkv | Past | 8y 3m |
tbielkh | Investor | foad{{w | Past | 6y 6m |
xmrwimi | Investor | {flqlfs | Past | 8y 2m |
Independent board member | - | Current | 7y 10m | |
cbgcqla | Independent board member | - | Current | 3y 1m |
nupifog | Independent board member | - | Past | 3y 8m |
ftjvvad | Independent board member | - | Past | 2y 4m |
uxkuklv | Independent board member | - | Past | 6y 8m |
Sitara's employee count trend
Sitara has 1,197 employees as of Aug 25. The total employee count is 14.0% lower than what it was in Aug 24. Here is Sitara's employee count trend over the years:
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Sitara's Competitors and alternates
Top competitors of Sitara include HomeFirst Finance, India Shelter Finance Corporation and HDFC. Here is the list of Top 10 competitors of Sitara, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st |  HomeFirst Finance 2010, Mumbai (India), Public | Housing finance company focused on providing affordable home loans | $210M | 78/100 | |
2nd | India Shelter Finance Corporation 2010, Gurugram (India), Public | Housing loans to middle income households | $111M | 72/100 | |
3rd | Provider of housing finance solutions | - | 71/100 | ||
4th | Provider of affordable housing finance solutions | $237M | 67/100 | ||
5th | _1563767178967.png?devicePixelRatio=2&height=30&width=30){kind=logo} Bajaj Housing Finance 2007, Pune (India), Public | Diversified lending NBFI | - | - | 64/100 |
6th | Aadhar Housing Finance 2010, Mumbai (India), Public | Loans for affordable housing in tier 2,3 and 4 cities | - | 63/100 | |
7th |  IIFL Home Loans 2009, Gurugram (India), Series D | Provider of home loan services | $283M | 62/100 | |
8th | Provider of housing finance and home loans | $115M | 61/100 | ||
9th | PNB Housing Finance 1988, Delhi (India), Public | Provider of housing, fixed deposits, and loans against property loans | - | 61/100 | |
10th | Provider of consumer loans | $30.3M | 61/100 | ||
15th | Provider of affordable housing finance | $127M | 59/100 |
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Sitara's Latest cap tables and shareholding
Funds (largest shareholder) own 87.01%, Parent Entities own 4.97%, Enterprises own 7.17% and Other People own 0.00%.
Shareholders Name | Post Round Holding % | Net worth | Cumulative Investment | Realised Returns | Unrealised Returns | Return Multiple |
|---|---|---|---|---|---|---|
Fund | 87.01% | 850Cr | 1789224 | 2448857 | 3424492 | 8040015 |
2201 | 8111 | 1915 | 3588 | 2820 | 8044 | |
428 | 352 | 783 | 802 | 193 | 197 | |
34 | 90 | 78 | 55 | 69 | 56 | |
Parent Entity | 4.97% | 48.5Cr | 6826 | 5170 | 6146 | 6302 |
Enterprise | 7.17% | 70Cr | 7259736 | 1047258 | 2461944 | 1290075 |
Other People | - | 11.7K | 0 | 0 | 0 | 0 |
ESOP Pool | 0.85% | 8.34Cr | 0 | 0 | 0 | 0 |
Total | 100.00% | 976Cr | 7065273 | 5227144 | 1199094 | 8824160 |
To unlock detailed Cap Table of Sitara Sign up today!Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.
DisclaimerView more details of Sitara's Shareholding
Sitara's Investments and acquisitions
Sitara has made no investments or acquisitions yet.
Reports related to Sitara
Here is the latest report on Sitara's geography:
News related to Sitara
Media has covered Sitara for a total of 2 events in the last 1 year, 1 of them has been about company updates.
•
Rivvun AI Raises $7.55 Million in Seed FundingEntrackr•Jun 11, 2026•Rivvun AI, Sitara, 3one4 Capital, Sitara
•
Arpwood invests $81 mn in women-focussed home financier SitaraVCCircle•May 20, 2024•Arpwood Capital, Sitara, Arpwood Partners
•
Arpwood Partners acquires majority stake in SEWA Grih Rin with Rs 680 Cr investmentYourStory•May 20, 2024•RNT Associates, Arpwood Partners, Sitara, Abler Nordic and 3 others
•
Sewa Grih Rin Limited’s Financing RoundGlobal Legal Chronicle•Feb 01, 2024•JSA, British International Investment, Sitara
•
Housing financier Sitara secures $14 mn in debt from BIIVCCircle•Dec 14, 2023•Sitara, British International Investment, Axis Bank
•
Sitara Secures Rs 120 crore from British International InvestmentIndiatimes•Dec 14, 2023•Sitara, British International Investment
•
Delhi-based housing financier Sitara pockets $20 mnVCCircle•Jul 13, 2022•Sitara, Network Merchants, HDFC, Oikocredit and 4 others
•
•
Low-cost home financer SEWA Grih Rin raises Rs 67 cr from Omidyar, othersBusiness Standard•Mar 19, 2019•Sitara
•
SEWA Group raises $2.15M from Acumen, Lok Capital, HDFC & others for housing finance – VCCircleVCCircle•Apr 24, 2015•Sitara, Acumen, HDFC, HUDCO and 3 others
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