When was Smaato founded?

Smaato was founded in 2005 and raised its 1st funding round 3 years after it was founded.

Where is Smaato located?

Smaato is headquartered in San Francisco, United States. It is registered at Balaji Castle, Door No. 12-12-53/301 Ravindra Nagar, Secunderabad, Hyderabad, Hyderabad, Telangana, India, 500061.

How many employees does Smaato have?

As of Aug 31, 2026, the latest employee count at Smaato is 42.

Is Smaato a funded company?

Smaato is a funded company, having raised a total of $40M across 4 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Jan 01, 2008.

How much is Smaato worth?

The last known valuation of Smaato was $***** as of Jun 10, 2016.

When was the latest funding round of Smaato?

Smaato's latest funding was a $***** Series E round on Aug 05, 2014, with participation from 3 investors.

Where does Smaato rank among its competitors?

Smaato ranks 4th amongst 59 active competitors, of which 5 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Fyber, which secured $7.9M in Jun, 2017.

Who are the top competitors of Smaato?

Smaato's top competitors include Start.io, Marfeel and Fyber. Among them, Fyber secured the most recent funding round in June, 2017.

Smaato - 2026 Company Profile, Team, Funding & Competitors

Q: Is Smaato an acquired company?

Smaato got acquired by Verve on Jul 14, 2021.

Company Details

Smaato provides a mobile RTB ad exchange and SSP that enables mobile app developers and publishers to increase ad revenues. It helps to maximize mobile advertising revenues. Through an open API and the widest range of SDKs, Smaato technology can be easily integrated with ad networks, ad inventory owners (publishers and app developers), and 3rd party ad technology providers.

Website: smaato.com
Social
Registered Address: Balaji Castle, Door No. 12-12-53/301 Ravindra Nagar, Secunderabad, Hyderabad, Hyderabad, Telangana, India, 500061

Key Metrics

Founded Year

2005

Location

San Francisco, United States

Stage

Acquired

Total Funding

$40M in 4 rounds

Latest Funding Round

Series E, Aug 05, 2014, $*****

Last Known Valuation

$***** as on Jun 10, 2016

Investors

SPH Ventures & 3 more

Ranked

4^th among 59 active competitors

Employee Count

42 as on Aug 31, 2026

Investment & Acquisitions

Adsmobi

Similar Companies

Start.io & 84 more

Exit Details

Acquired by Verve (Jul 14, 2021)

View Smaato's full profile

Smaato is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
SMAATO INDIA PRIVATE LIMITED CIN: U72900TG2020PTC146878 , India, Active	Dec 15, 2020	0 - ₹10 Cr (As on Mar 31, 2025)	-

Smaato got acquired by Verve on Jul 14, 2021 at an acquisition amount of $*****.

Click here to take a look at Smaato's acquisition in detail

Smaato has raised a total funding of $40M over 4 rounds. Its first funding round was on Jan 01, 2008. Its latest funding round was a Series E round on Aug 05, 2014 for $*****. 3 investors participated in its latest round. Smaato has 4 institutional investors.

Here is the list of recent funding rounds of Smaato:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Aug 05, 2014	8956297	Series E	2211904	7856948	7626842	8981263
Jan 26, 2011	9678818	Series C	1695752	9944878	8198784	EDBI & 1 more
Dec 02, 2009	5033628	Series B	3592165	1372888	4896804	Calibrium

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View details of Smaato's funding rounds and investors

The founders of Smaato are Ragnar Kruse, Petra Vorsteher and Harald Neidhardt.

Here are the details of Smaato's key team members:

Ragnar Kruse: Former Co-Founder of Smaato and founder of 3 other companies, AI.HAMBURG, AI.STARTUP.HUB and AI Invest.
Contact Info: 1 email address
Petra Vorsteher: Co-Founder & Chief Alliances Officer of Smaato and founder of 2 other companies, AI.STARTUP.HUB and AI.HAMBURG.
Contact Info: 1 email address
Harald Neidhardt: Former Co-Founder of Smaato.
Ajitpal Pannu: CEO of Smaato.

View details of Smaato's Founder profiles and Board Members

Smaato's employee count trend

Smaato has 42 employees as of Aug 26. Here is Smaato's employee count trend over the years:

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Top competitors of Smaato include Start.io, Marfeel and Fyber. Here is the list of Top 10 competitors of Smaato, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Start.io 2010, New York City (United States), Series A	Provider of a platform for mobile advertising and audience monetization	$4.3M	Scale Up Venture Capital, Hercules Capital ... & 4 others	70/100
2nd	Marfeel 2011, Barcelona (Spain), Series B	RTB enabled supply side platform	$5.5M	Nauta Capital, Wayra Deutschland & 6 others	54/100
3rd	Fyber 2009, San Francisco (United States), Acquired	Ad monetization tool for mobile apps	$9.56M	Team Europe, Kreos Capital & 13 others	48/100
4th	Smaato 2005, San Francisco (United States), Acquired	Mobile RTB ad exchange and SSP	$40M	EDBI, SPH Ventures & 2 others	46/100
5th	Mobile Posse 2005, Mclean (United States), Acquired	Curated stories and stunning photography celebrating everyday lifestyle for curious people	$26.5M	SoftBank Capital, Harbert Management & 7 others	44/100
6th	Chocolate 2007, Fremont (United States), Series B	Provider of video SSP software	$3.4M	Dot Edu Ventures, Nexus Venture Partners	43/100
7th	CAS.AI 2017, Paphos (Cyprus), Unfunded	Provider of mobile game monetization and digital advertising publishing services	-	-	42/100
8th	Ymonetize 2016, Sao Paulo (Brazil), Unfunded	Provider of programmatic media solutions for website monetization and digital advertising	-	-	38/100
9th	Fuse Powered 2010, Toronto (Canada), Acquired	Mobile app publishing and ad mediation platform	$8.4M	Relay Ventures, Canadian Space Agency & 2 others	32/100
10th	PubScale 2020, Bengaluru (India), Unfunded	Ad monetization platform for digital publishers	-	-	31/100