When was Smartpricing founded?

Smartpricing was founded in 2020 and raised its 1st funding round 2 years after it was founded.

Where is Smartpricing located?

Smartpricing is headquartered in Rovereto, Italy.

Who is the current CEO of Smartpricing?

Luca Rodella of Smartpricing. They have also founded 2 companies and are angel investors in 4 startups, including 1Dest and YouRooms.

How many employees does Smartpricing have?

As of Mar 31, 2026, the latest employee count at Smartpricing is 177.

Is Smartpricing a funded company?

Smartpricing is a funded company, having raised a total of $13.9M across 3 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Jul 12, 2022.

When was the latest funding round of Smartpricing?

Smartpricing's latest funding was a $***** Series A round on Dec 14, 2023, with participation from 3 investors.

Where does Smartpricing rank among its competitors?

Smartpricing ranks 9th amongst 159 active competitors, of which 15 are funded. It stands 5th in terms of total funding among its competitors. The most recent competitor to raise funding was ROH, which secured $9.2M in Apr, 2025.

Who are the top competitors of Smartpricing?

Smartpricing's top competitors include RateGain, FLYR and Fourth. Among them, ROH secured the most recent funding round in April, 2025.

Smartpricing - 2026 Company Profile, Team, Funding & Competitors

Smartpricing is a series A company based in Rovereto (Italy), founded in 2020 by Luca Rodella, Tommaso Centonze and Eugenio Bancaro. It operates as a Provider of web-based pricing management and optimization solutions. Smartpricing has raised $13.9M in funding from Partech Partners and The Techshop. The company has 159 active competitors, including 15 funded and 9 that have exited. Its top competitors include companies like RateGain, FLYR and Fourth.

Company Details

Provider of web-based pricing management and optimization solutions. The company offers solutions to manage accommodation facilities. It helps in managing hotel revenue, room data based on competitor rates and booking activities.

Website: smartpricing.it
Social
Email ID: *****@smartpricing.it
Phone Number: +39 **********

Key Metrics

Founded Year

2020

Location

Rovereto, Italy

Stage

Series A

Total Funding

$13.9M in 3 rounds

Latest Funding Round

Series A, Dec 14, 2023, $*****

Investors

Partech Partners & 8 more

Ranked

9^th among 159 active competitors

Employee Count

177 as on Mar 31, 2026

Similar Companies

RateGain & 78 more

View Smartpricing's full profile

Smartpricing has raised a total funding of $13.9M over 3 rounds. Its first funding round was on Jul 12, 2022. Its latest funding round was a Series A round on Dec 14, 2023 for $*****. 3 investors participated in its latest round. Smartpricing has 8 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of Smartpricing:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Dec 14, 2023	1563102	Series A	2359117	8219905	4637395	8160995
Dec 14, 2023	9466159	Conventional Debt	1069112	5168664	5352958	Gianluca DAgostino & 2 more
Jul 12, 2022	6913012	Seed	3451235	7880141	Gianluca DAgostino & 1 more	GELLIFY & 3 more

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View details of Smartpricing's funding rounds and investors

The founders of Smartpricing are Luca Rodella, Tommaso Centonze and Eugenio Bancaro. Luca Rodella is the CEO of Smartpricing.

Here are the details of Smartpricing's key team members:

Luca Rodella: Co-Founder & CEO of Smartpricing and founder of 3 other companies, 1Dest, Smartpricing and YouRooms. They are also an angel investor in 4 startups.
Contact Info: 1 email address
Tommaso Centonze: Co-Founder of Smartpricing and founder of 1 other company. They are also an angel investor in 1 startup.
Eugenio Bancaro: Co-Founder of Smartpricing. They are also an angel investor in 1 startup.

View details of Smartpricing's Founder profiles and Board Members

Smartpricing's employee count trend

Smartpricing has 177 employees as of Mar 26. Here is Smartpricing's employee count trend over the years:

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Top competitors of Smartpricing include RateGain, FLYR and Fourth. Here is the list of Top 10 competitors of Smartpricing, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	RateGain 2004, London (United Kingdom), Public	AI-powered solutions for the travel and hospitality industry	$64.9M	Avataar Ventures, TA & 3 others	70/100
2nd	FLYR 2013, San Francisco (United States), Series D	Developer of an AI-powered platform for travel and transportation industries	$392M	WestCap, ADIA & 15 others	69/100
3rd	Fourth 1999, London (United Kingdom), Acquired	Supply Chain and HR solutions for Hospitality Industry	-	Recapex, ECI Partners	65/100
4th	IDeaS 1989, Minneapolis (United States), Acquired	Provider of hospitality revenue management software and consulting	$3.5M	Morgan Stanley, SEO Service Agent & 2 others	63/100
5th	Lighthouse 2012, London (United Kingdom), Series C	Hotel revenue management solutions for the travel and hospitality industry	$473M	Eight Roads Ventures, KKR & 5 others	61/100
6th	ROH 2013, New York City (United States), Series A	Provider of web-enabled property management solutions for the hospitality industry	$9.2M	Acrew Capital, Highgate & 2 others	58/100
7th	Quore 2012, Nashville (United States), Unfunded	Hotel operations platform for streamlined efficiency, happier guests, and optimized workflows	-	-	58/100
8th	Knowcross 2002, London (United Kingdom), Acquired	Web-hosted hotel management software	$252K	Indian Angel Network, Yukti Securities & 23 others	51/100
9th	Smartpricing 2020, Rovereto (Italy), Series A	Provider of web-based pricing management and optimization solutions	$13.9M	Electa, Partech Partners & 7 others	48/100
10th	ALICE 2013, New York City (United States), Acquired	Provider of operation management solutions for hotels	$39.5M	Expedia, 645 Ventures & 11 others	48/100