When was Smartpricing founded?

Smartpricing was founded in 2020 and raised its 1st funding round 2 years after it was founded.

Where is Smartpricing located?

Smartpricing is headquartered in Rovereto, Italy.

How many employees does Smartpricing have?

As of Mar 31, 2026, the latest employee count at Smartpricing is 177.

Is Smartpricing a funded company?

Smartpricing is a funded company, having raised a total of $13.9M across 3 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Jul 12, 2022.

When was the latest funding round of Smartpricing?

Smartpricing's latest funding was a $***** Conventional Debt round on Dec 14, 2023, with participation from 3 investors. Its primary sector is Hotel IT. In Italy, the Hotel IT sector has seen $56.7M in funding in 2026 to date.

Where does Smartpricing rank among its competitors?

Smartpricing ranks 15th amongst 297 active competitors, of which 16 are funded. It stands 5th in terms of total funding among its competitors. The most recent competitor to raise funding was ROH, which secured $9.2M in Apr, 2025.

Who are the top competitors of Smartpricing?

Smartpricing's top competitors include RateGain, FLYR and Fourth. Among them, ROH secured the most recent funding round in April, 2025.

Smartpricing - 2026 Company Profile, Funding & Competitors

Company Details

Provider of web-based pricing management and optimization solutions. The company offers solutions to manage accommodation facilities. It helps in managing hotel revenue, room data based on competitor rates and booking activities.

Website: smartpricing.it
Social
Email ID: *****@smartpricing.it
Phone Number: +39 **********

Key Metrics

Founded Year

2020

Location

Rovereto, Italy

Stage

Series A

Total Funding

$13.9M in 3 rounds

Latest Funding Round

Conventional Debt, Dec 14, 2023, $*****

Investors

Partech Partners & 9 more

Ranked

15^th among 297 active competitors

Employee Count

177 as on Mar 31, 2026

Similar Companies

RateGain & 129 more

View Smartpricing's full profile

Smartpricing has raised a total funding of $13.9M over 3 rounds. Its first funding round was on Jul 12, 2022. Its latest funding round was a Conventional Debt round on Dec 14, 2023 for $*****. 3 investors participated in its latest round. Smartpricing has 9 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of Smartpricing:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Dec 14, 2023	8796208	Conventional Debt	8668058	6706587	3828777	1278237
Dec 14, 2023	2793501	Series A	4512117	2989931	3077970	Azimut & 1 more
Jul 12, 2022	8919840	Seed	5385115	2447371	Gianluca DAgostino & 1 more	GELLIFY & 3 more

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View details of Smartpricing's funding rounds and investors

Smartpricing's employee count trend

Smartpricing has 177 employees as of Mar 26. Here is Smartpricing's employee count trend over the years:

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Top competitors of Smartpricing include RateGain, FLYR and Fourth. Here is the list of Top 10 competitors of Smartpricing, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	RateGain 2004, London (United Kingdom), Public	AI-powered solutions for the travel and hospitality industry	$64.9M	TA Associates, Avataar Ventures & 3 others	65/100
2nd	FLYR 2013, San Francisco (United States), Series D	Developer of an AI-powered platform for travel and transportation industries	$392M	WestCap, ADIA & 17 others	63/100
3rd	Fourth 1999, London (United Kingdom), Acquired	Supply Chain and HR solutions for Hospitality Industry	-	Recapex, ECI Partners	62/100
4th	IDeaS 1989, Minneapolis (United States), Acquired	Provider of hospitality revenue management software and consulting	$3.5M	SEO Service Agent, Morgan Stanley & 2 others	60/100
5th	ROH 2013, New York City (United States), Series A	Provider of automated payment processing software for hospitality business operations	$9.2M	Acrew Capital, Highgate & 2 others	58/100
6th	Lighthouse 2012, London (United Kingdom), Series C	Provider of commercial intelligence software for the global hospitality industry	$473M	Spectrum Equity, Eight Roads Ventures & 5 others	53/100
7th	Flexkeeping 2012, London (United Kingdom), Acquired	Property management solutions for hotels and other accommodations	-	Speedinvest, Fil Rouge Capital & 2 others	52/100
8th	Knowcross 2002, London (United Kingdom), Acquired	Web-hosted hotel management software	$252K	Indian Angel Network, Yukti Securities & 23 others	51/100
9th	Quore 2012, Nashville (United States), Unfunded	Hotel operations platform for streamlined efficiency, happier guests, and optimized workflows	-	-	49/100
10th	ALICE 2013, New York City (United States), Acquired	Provider of operation management solutions for hotels	$39.5M	Expedia Group, 645 Ventures & 11 others	48/100
15th	Smartpricing 2020, Rovereto (Italy), Series A	Provider of web-based pricing management and optimization solutions	$13.9M	Electa, Sella Direct Ventures & 8 others	43/100