SmartSpotter - About the company
SmartSpotter is a funded company based in Amsterdam (Netherlands), founded in 2011 by Martijn Vegter, Arno Fidder and Maarten Stut. It operates as a Mobile crowdsourced platform to check out store executions for retailers. The company has 22 active competitors, including 3 funded and 4 that have exited. Its top competitors include companies like InContext Solutions, ThirdChannel and ReadySet.
Company Details
Smart Spotter is a mobile crowdsourced platform that caters to checking out store executions for retailers. Retailers can provide the data they would want to check compliance on and can make adjustments to their KPIs based on the results obtained. They can get real-time data on the effectiveness of an in-store campaign, monitor planogramming effectiveness and monitor SKUs on shelves, monitor store compliance, monitor price regulations, track staff performance, etc. Smart Spotter enables retailers to avoid negative ROI, Out-Of-Stock issues, improve staff performance, etc.
- Website
- www.smartspotter.com/
- Social
- Email ID
- *****@smartspotter.com
Key Metrics
Founded Year
2011
Location
Amsterdam, Netherlands
Stage
Funding Raised
Investors
Ranked
4th among 22 active competitors
Employee Count
29 as on Jul 31, 2026
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SmartSpotter's funding and investors
SmartSpotter is a funded company. SmartSpotter has 1 institutional investor.
View details of SmartSpotter's funding rounds and investors
SmartSpotter's founders and board of directors
Founder? Claim ProfileHere are the details of SmartSpotter's key team members:
- Martijn Vegter: Co-Founder of SmartSpotter.
- Arno Fidder: Co-Founder of SmartSpotter.
- Maarten Stut: Co-Founder of SmartSpotter.
View details of SmartSpotter's Founder profiles and Board Members
SmartSpotter's employee count trend
SmartSpotter has 29 employees as of Jul 26. Here is SmartSpotter's employee count trend over the years:
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SmartSpotter's Competitors and alternates
Top competitors of SmartSpotter include InContext Solutions, ThirdChannel and ReadySet. Here is the list of Top 10 competitors of SmartSpotter, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st |  InContext Solutions 2009, Chicago (United States), Series F | Provider of 3D virtual store platforms and retail execution solutions | $54.3M | 46/100 | |
2nd | ThirdChannel 2012, Cambridge (United States), Acquired | Provider of retail execution solutions combining field teams with technology | $7.14M | 43/100 | |
3rd |  ReadySet 2019, De Pere (United States), Acquired | Provider of virtual reality solution for retail solutions | $4.75M | 37/100 | |
4th | SmartSpotter 2011, Amsterdam (Netherlands), Funding Raised | Mobile crowdsourced platform to check out store executions for retailers | - | 35/100 | |
5th | Software solutions for designers, manufacturers and retailers | - | 33/100 | ||
6th | Developer of 3D and virtual reality solutions for businesses | $2.15M | 32/100 | ||
7th |  Virtual Retail 2018, London (United Kingdom), Seed | Provider of a VR-based platform for retail applications | $700K | - | 30/100 |
8th | Shelfr 2018, Dubai (United Arab Emirates), Unfunded | Provider of plannogramming solutions to offline retailers | - | - | 29/100 |
9th | Provider of predictive A/B testing solution for in-store execution | - | 29/100 | ||
10th |  Dataviva 2020, Atlanta (United States), Funding Raised | Provider of retail planning & optimization solutions for businesses | - | 27/100 |
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SmartSpotter's Investments and acquisitions
SmartSpotter has made no investments or acquisitions yet.
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