Where is SmartWool located?

SmartWool is headquartered in Steamboat Springs, United States.

How many employees does SmartWool have?

As of Jun 30, 2026, the latest employee count at SmartWool is 143.

Is SmartWool a funded company?

SmartWool is a funded company, having raised a total of $***** in its 1st and only funding round.

Where does SmartWool rank among its competitors?

SmartWool ranks 15th amongst 691 active competitors, of which 50 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Vuori, which secured $825M in Nov, 2024.

Who are the top competitors of SmartWool?

SmartWool's top competitors include Rhone Apparel, Gymshark and Wilson. Among them, Vuori secured the most recent funding round in November, 2024.

SmartWool - 2026 Company Profile, Funding & Competitors

Company Details

Merino wool apparel and accessories for performance, durability, and everyday adventure. This company offers a wide range of products including clothing, socks, and accessories crafted from Merino wool. The products cater to men, women, and kids, with specialized collections for various activities like running, hiking, biking, training, everyday wear, and snow sports. They emphasize sustainability through initiatives like Second Cut resale and sock recycling. The company provides base layers, tops, bottoms, and socks designed for comfort and performance. They also offer accessories like hats, gloves, and neck gaiters. Customers can shop online, find a store, track orders, and access help resources. The website offers features like account login, wish list, and live chat support. The company focuses on quality and customer satisfaction, backed by a guarantee.

Website: www.smartwool.com/on/demandware.store/Sites-swl-us-Site/en_US/PX-Show?url=aHR0cHM6Ly93d3cuc21hcnR3b29sLmNvbS9vbi9kZW1hbmR3YXJlLnN0b3JlL1NpdGVzLXN3bC11cy1TaXRl&frame=1774782785595
Social
Email ID: *****@smartwool.com
Phone Number: +1 **********

Key Metrics

Founded Year

1994

Location

Steamboat Springs, United States

Stage

Acquired

Investors

Stripes & 1 more

Ranked

15^th among 691 active competitors

Employee Count

143 as on Jun 30, 2026

Similar Companies

Gymshark & 813 more

Exit Details

Acquired by Vfc (Jun 13, 2011)

View SmartWool's full profile

SmartWool got acquired by Vfc on Jun 13, 2011.

Click here to take a look at SmartWool's acquisition in detail

SmartWool is a funded company. SmartWool has 2 institutional investors.

View details of SmartWool's funding rounds and investors

SmartWool's employee count trend

SmartWool has 143 employees as of Jun 26. Here is SmartWool's employee count trend over the years:

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Top competitors of SmartWool include Rhone Apparel, Gymshark and Wilson. Here is the list of Top 10 competitors of SmartWool, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Rhone Apparel 2013, New York City (United States), Series D	Internet first brand offering performance sportswear apparel for men	$33M	L Catterton, M3 Ventures & 17 others	70/100
2nd	Gymshark 2012, Solihull (United Kingdom), Series A	Performance-focused activewear brand creating functional, stylish gym and athleisure clothing	$261M	General Atlantic, Francisfamilyoffice & 1 others	68/100
3rd	Wilson 1914, Chicago (United States), Unfunded	Internet first brand of sportswear apparel & equipment for men and women	-	-	65/100
4th	Vuori 2015, Encinitas (United States), Series C	Online retailer of athletic clothing and activewear apparel for performance	$1.27B	Stripes, SoftBank Vision Fund & 3 others	65/100
5th	Outdoor Voices 2013, Austin (United States), Acquired	Online retailer of technical apparel for recreation and athletic activities	$65.7M	General Catalyst, Collab Fund & 19 others	64/100
6th	Fabletics 2010, Los Angeles (United States), Acquired	Provider of internet first brand of sportswear apparel for men and women	-	Frazier VC, Summit Partners & 3 others	62/100
7th	Nobull 2014, Boston (United States), Series B	Internet first brand of fashion accessories and apparel for weightlifters and trainers	$32M	NFL, Smash Ventures & 6 others	61/100
8th	TLF Apparel 2012, Fort Lauderdale (United States), Unfunded	Internet first brand offering sportswear for men and women	-	-	59/100
9th	Express 1994, Columbus (United States), Public	Internet first brand of sports wear for men and women	-	Golden Gate Capital, Sycamore Partners	57/100
10th	Columbia 1993, Portland (United States), Public	Internet first brand of sportswear apparel for men and women	-	-	56/100
15th	SmartWool 1994, Steamboat Springs (United States), Acquired	Merino wool apparel and accessories for performance, durability, and everyday adventure	-	Stripes, RAF Industries	52/100