Where is SmartWool located?

SmartWool is headquartered in Steamboat Springs, United States.

How many employees does SmartWool have?

As of Mar 31, 2026, the latest employee count at SmartWool is 146.

Is SmartWool a funded company?

SmartWool is a funded company, having raised a total of $***** in its 1st and only funding round.

Where does SmartWool rank among its competitors?

SmartWool ranks 10th amongst 615 active competitors, of which 49 are funded. It stands 10th in terms of total funding among its competitors. The most recent competitor to raise funding was Vuori, which secured $825M in Nov, 2024.

Who are the top competitors of SmartWool?

SmartWool's top competitors include Gymshark, Rhone Apparel and Stio. Among them, Vuori secured the most recent funding round in November, 2024.

SmartWool - 2026 Company Profile, Funding & Competitors

Q: Is SmartWool an acquired company?

SmartWool got acquired by Vfc on Jun 13, 2011.

Company Details

Merino wool apparel and accessories for performance, durability, and everyday adventure. This company offers a wide range of products including clothing, socks, and accessories crafted from Merino wool. The products cater to men, women, and kids, with specialized collections for various activities like running, hiking, biking, training, everyday wear, and snow sports. They emphasize sustainability through initiatives like Second Cut resale and sock recycling. The company provides base layers, tops, bottoms, and socks designed for comfort and performance. They also offer accessories like hats, gloves, and neck gaiters. Customers can shop online, find a store, track orders, and access help resources. The website offers features like account login, wish list, and live chat support. The company focuses on quality and customer satisfaction, backed by a guarantee.

Website: www.smartwool.com/on/demandware.store/Sites-swl-us-Site/en_US/PX-Show?url=aHR0cHM6Ly93d3cuc21hcnR3b29sLmNvbS9vbi9kZW1hbmR3YXJlLnN0b3JlL1NpdGVzLXN3bC11cy1TaXRl&frame=1774782785595
Social
Email ID: *****@smartwool.com
Phone Number: +1 **********

Key Metrics

Founded Year

1994

Location

Steamboat Springs, United States

Stage

Acquired

Investors

Stripes & 1 more

Ranked

10^th among 615 active competitors

Employee Count

146 as on Mar 31, 2026

Similar Companies

Gymshark & 777 more

Exit Details

Acquired by Vfc (Jun 13, 2011)

View SmartWool's full profile

SmartWool got acquired by Vfc on Jun 13, 2011 at an acquisition amount of $2B.

Click here to take a look at SmartWool's acquisition in detail

SmartWool is a funded company. SmartWool has 2 institutional investors.

View details of SmartWool's funding rounds and investors

SmartWool's employee count trend

SmartWool has 146 employees as of Mar 26. Here is SmartWool's employee count trend over the years:

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Top competitors of SmartWool include Gymshark, Rhone Apparel and Stio. Here is the list of Top 10 competitors of SmartWool, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Gymshark 2012, Redditch (United Kingdom), Series A	Internet first brand of sportswear apparel for men and women	$261M	General Atlantic, Francisfamilyoffice & 1 others	73/100
2nd	Rhone Apparel 2013, New York City (United States), Series D	Internet first brand offering performance sportswear apparel for men	$33M	L Catterton, M3 Ventures & 16 others	69/100
3rd	Stio 2011, Wilson (United States), Series B	Online retailer of multiple sports apparel	$42.6M	Sandbridge Capital, LAGO & 2 others	65/100
4th	Vuori 2015, Encinitas (United States), Series C	Online retailer of athletic clothing and activewear apparel for performance	$1.27B	Norwest, SoftBank Vision Fund & 3 others	64/100
5th	Nobull 2014, Boston (United States), Series B	Internet first brand of fashion accessories and apparel for weightlifters and trainers	$32M	NFL, Smash Ventures & 6 others	61/100
6th	TLF Apparel 2012, Fort Lauderdale (United States), Unfunded	Internet first brand offering sportswear for men and women	-	-	59/100
7th	Outdoor Voices 2013, Austin (United States), Acquired	Online retailer of technical apparel for recreation and athletic activities	$65.7M	Collab Fund, General Catalyst & 19 others	58/100
8th	Wilson 1914, Chicago (United States), Unfunded	Internet first brand of sportswear apparel & equipment for men and women	-	-	57/100
9th	Fabletics 2010, Los Angeles (United States), Acquired	Provider of internet first brand of sportswear apparel for men and women	-	Summit Partners, Avenir Growth Capital & 3 others	57/100
10th	SmartWool 1994, Steamboat Springs (United States), Acquired	Merino wool apparel and accessories for performance, durability, and everyday adventure	-	Stripes, RAF Industries	57/100