When was Vuori founded?

Vuori was founded in 2015 and became a unicorn in 2021, reaching the milestone in 6 years. It raised its 1st funding round 1 year after its incorporation.

Where is Vuori located?

Vuori is headquartered in Encinitas, United States. It is registered at Carlsbad,California.

Who is the current CEO of Vuori?

Joe Kudla of Vuori. They have also founded 1 company and are an angel investors in 1 startup.

Which legal entities is Vuori associated with?

Vuori is associated with VUORI, INC and 2 others.

How many employees does Vuori have?

As of Aug 31, 2026, the latest employee count at Vuori is 2674.

Is Vuori a funded company?

Vuori is a funded company, having raised a total of $1.27B across 4 funding rounds to date. The company's 1st funding round was a $1.15M Seed round, raised on Apr 26, 2016.

How much is Vuori worth?

The latest valuation of Vuori is $5.5B as of Apr 24, 2025.

When was the latest funding round of Vuori?

Vuori's latest funding was a $825M PE round on Nov 08, 2024, with participation from 2 investors.

Is Vuori a Apparel Brands company?

The primary sectors of Vuori are Apparel Brands and Fashion Tech.

Where does Vuori rank among its competitors?

Vuori ranks 2nd amongst 622 active competitors, of which 43 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Nobull, which secured an undisclosed amount in Aug, 2026.

Who are the top competitors of Vuori?

Vuori's top competitors include Gymshark, Fabletics and Wilson. Among them, Nobull secured the most recent funding round in August, 2026.

Vuori - 2026 Company Profile, Team, Funding & Competitors

Vuori is a series C company based in Encinitas (United States), founded in 2015 by Joe Kudla. It operates as an Online retailer of athletic clothing and activewear apparel for performance. Vuori has raised $1.27B in funding from investors like General Atlantic, Norwest and SoftBank Vision Fund, with a current valuation of $5.5B. The company has 622 active competitors, including 43 funded and 53 that have exited. Its top competitors include companies like Gymshark, Fabletics and Wilson.

Sectors and market segments that Vuori operate in

Vuori serves in the Consumer Goods, Retail market segments.The primary business model of Vuori are:

Company Details

Online retailer of athletic clothing and activewear apparel for performance. It offers a variety of items, including short sleeve tees, joggers, sweatpants, shorts, pants, jackets, vests, hoodies, sweatshirts, and long sleeve tops. Accessories are also available. The company provides apparel for both men and women.

Website: vuoriclothing.com
Social
Email ID: *****@vuoriclothing.com
Phone Number: +1 **********
Registered Address: Carlsbad,California

Key Metrics

Founded Year

2015

Location

Encinitas, United States

Stage

Series C

Total Funding

$1.27B in 4 rounds

Latest Funding Round

PE, Nov 08, 2024, $825M

Post Money Valuation

$5.5B as on Apr 24, 2025

Investors

General Atlantic & 4 more

Ranked

2^nd among 622 active competitors

Employee Count

2,674 as on Aug 31, 2026

Similar Companies

Gymshark & 541 more

View Vuori's full profile

Vuori is associated with 3 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Vuori, Inc. CIN: 0001672741 , United States, Active		$1 - $1M (As on Apr 26, 2016)	-	-
VUORI, INC. CIN: 463958662 , United States, Active	Dec 31, 1999	-	1764 (As on Dec 31, 2024)	-
VUORI, INC CIN: 5415477 , United States, Active	Oct 14, 2013	-	186 (As on Dec 31, 2021)	-

Vuori has raised a total funding of $1.27B over 4 rounds. Its first funding round was on Apr 26, 2016. Its latest funding round was a PE round on Nov 08, 2024 for $825M. 2 investors participated in its latest round. Vuori has 5 institutional investors.

Here is the list of recent funding rounds of Vuori:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Nov 08, 2024	$825M	PE	$5.5B	-	General Atlantic, Stripes	-
Oct 13, 2021	$400M	Series C	$4B	-	SoftBank Vision Fund	-
Aug 15, 2019	$45M	Series B	-	-	Norwest	-

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View details of Vuori's funding rounds and investors

The founders of Vuori is Joe Kudla. Joe Kudla is the CEO of Vuori.

Here are the details of Vuori's key team members:

Joe Kudla: Founder & CEO of Vuori. They are also an angel investor in 1 startup.

Vuori's Board of Directors

Vuori's board has 1 active member. Joseph Kudla is independent board member.

Here is the list of Vuori's board of directors:

Name	Type	Representing	Status	Duration
Joseph Kudla	Independent board member	-	Current	10y 4m

View details of Vuori's Founder profiles and Board Members

Vuori's employee count trend

Vuori has 2,674 employees as of Aug 26. Here is Vuori's employee count trend over the years:

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Top competitors of Vuori include Gymshark, Fabletics and Wilson. Here is the list of Top 10 competitors of Vuori, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Gymshark 2012, Solihull (United Kingdom), Series A	Retailer of fitness apparel and accessories for diverse workout activities	$261M	General Atlantic, Francisfamilyoffice & 1 others	68/100
2nd	Vuori 2015, Encinitas (United States), Series C	Online retailer of athletic clothing and activewear apparel for performance	$1.27B	General Atlantic, SoftBank Vision Fund & 3 others	64/100
3rd	Fabletics 2010, Los Angeles (United States), Acquired	Provider of internet first brand of sportswear apparel for men and women	-	Frazier VC, Summit Partners & 4 others	62/100
4th	Wilson 1914, Chicago (United States), Unfunded	Internet first brand of sportswear apparel & equipment for men and women	-	-	60/100
5th	TLF Apparel 2012, Fort Lauderdale (United States), Unfunded	Internet first brand offering sportswear for men and women	-	-	59/100
6th	Express 1994, Columbus (United States), Public	Internet first brand of sports wear for men and women	-	Golden Gate Capital, Sycamore Partners	58/100
7th	Nobull 2014, Boston (United States), Series B	Internet first brand of fashion accessories and apparel for weightlifters and trainers	$32M	NFL, Smash Ventures & 7 others	57/100
8th	Columbia 1993, Portland (United States), Public	Internet first brand of sportswear apparel for men and women	-	-	56/100
9th	Vans 1966, Pittsburgh (United States), Acquired	Internet first brand offering apparel wear for women, men and kids	-	McCown De Leeuw	56/100
10th	Beyond Yoga 2009, Culver City (United States), Acquired	Provider of an internet first brand of sportswear for women	-	-	55/100