When was Vuori founded?

Vuori was founded in 2015 and became a unicorn in 2021, reaching the milestone in 6 years. It raised its 1st funding round 1 year after its incorporation.

Where is Vuori located?

Vuori is headquartered in Encinitas, United States. It is registered at Carlsbad,California.

Who is the current CEO of Vuori?

Joe Kudla of Vuori. They have also founded 1 company and are an angel investors in 1 startup.

Which legal entities is Vuori associated with?

Vuori is associated with VUORI, INC and 2 others.

How many employees does Vuori have?

As of May 31, 2026, the latest employee count at Vuori is 2493.

Is Vuori a funded company?

Vuori is a funded company, having raised a total of $1.27B across 4 funding rounds to date. The company's 1st funding round was a $1.15M Seed round, raised on Apr 26, 2016.

How much is Vuori worth?

The latest valuation of Vuori is $5.5B as of Nov 11, 2024.

When was the latest funding round of Vuori?

Vuori's latest funding was a $825M PE round on Nov 08, 2024, with participation from 2 investors. Its primary sector is Apparel Brands. In United States, the Apparel Brands sector has seen $18.6M in funding in 2026 to date.

Is Vuori a Apparel Brands company?

The primary sectors of Vuori are Apparel Brands, Sports Tech and Fashion Tech.

Where does Vuori rank among its competitors?

Vuori ranks 9th amongst 778 active competitors, of which 57 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Vuori, which secured $825M in Nov, 2024.

Who are the top competitors of Vuori?

Vuori's top competitors include Adidas Group, PUMA and Rhone Apparel. Among them, Vuori secured the most recent funding round in November, 2024.

Vuori - 2026 Company Profile, Team, Funding & Competitors

Vuori is a series C company based in Encinitas (United States), founded in 2015 by Joe Kudla. It operates as an Online retailer of athletic clothing and activewear apparel for performance. Vuori has raised $1.27B in funding from investors like General Atlantic, Norwest and SoftBank Vision Fund, with a current valuation of $5.5B. The company has 778 active competitors, including 57 funded and 77 that have exited. Its top competitors include companies like Adidas Group, PUMA and Rhone Apparel.

Sectors and market segments that Vuori operate in

Vuori serves in the Consumer Goods, Retail market segments.The primary business model of Vuori are:

Company Details

Online retailer of athletic clothing and activewear apparel for performance. It offers a variety of items, including short sleeve tees, joggers, sweatpants, shorts, pants, jackets, vests, hoodies, sweatshirts, and long sleeve tops. Accessories are also available. The company provides apparel for both men and women.

Website: vuoriclothing.com
Social
Email ID: *****@vuoriclothing.com
Phone Number: +1 **********
Registered Address: Carlsbad,California

Key Metrics

Founded Year

2015

Location

Encinitas, United States

Stage

Series C

Total Funding

$1.27B in 4 rounds

Latest Funding Round

PE, Nov 08, 2024, $825M

Post Money Valuation

$5.5B as on Nov 11, 2024

Investors

General Atlantic & 4 more

Ranked

9^th among 778 active competitors

Employee Count

2,493 as on May 31, 2026

Similar Companies

Castore & 734 more

View Vuori's full profile

Vuori is associated with 3 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
VUORI, INC. CIN: 463958662 , United States, Active	Dec 31, 1999	-	1764 (As on Dec 31, 2024)	-
Vuori, Inc. CIN: 0001672741 , United States, Active		$1 - $1M (As on Apr 26, 2016)	-	-
VUORI, INC CIN: 5415477 , United States, Active	Oct 14, 2013	-	186 (As on Dec 31, 2021)	-

Vuori has raised a total funding of $1.27B over 4 rounds. Its first funding round was on Apr 26, 2016. Its latest funding round was a PE round on Nov 08, 2024 for $825M. 2 investors participated in its latest round. Vuori has 5 institutional investors.

Here is the list of recent funding rounds of Vuori:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Nov 08, 2024	$825M	PE	$5.5B	-	General Atlantic, Stripes	-
Oct 13, 2021	$400M	Series C	$4B	-	SoftBank Vision Fund	-
Aug 15, 2019	$45M	Series B	-	-	Norwest	-

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View details of Vuori's funding rounds and investors

The founders of Vuori is Joe Kudla. Joe Kudla is the CEO of Vuori.

Here are the details of Vuori's key team members:

Joe Kudla: Founder & CEO of Vuori. They are also an angel investor in 1 startup.

Vuori's Board of Directors

Vuori's board has 1 active member. Joseph Kudla is independent board member.

Here is the list of Vuori's board of directors:

Name	Type	Representing	Status	Duration
Joseph Kudla	Independent board member	-	Current	10y 2m

View details of Vuori's Founder profiles and Board Members

Vuori's employee count trend

Vuori has 2,493 employees as of May 26. Here is Vuori's employee count trend over the years:

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Top competitors of Vuori include Adidas Group, PUMA and Rhone Apparel. Here is the list of Top 10 competitors of Vuori, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Adidas Group 1924, Herzogenaurach (Germany), Public	Internet first brand of sportswear apparel for men and women	-	CNP, Triodos Investment Management & 2 others	73/100
2nd	PUMA 1948, United States, Public	Retailer of clothing, shoes, and accessories for men, women, and kids	-	Kering, Groupe Artemis & 2 others	72/100
3rd	Rhone Apparel 2013, New York City (United States), Series D	Internet first brand offering performance sportswear apparel for men	$33M	L Catterton, M3 Ventures & 17 others	70/100
4th	Under Armour 1996, Baltimore (United States), Public	Online retailer of athletic apparel, footwear, accessories, and sports equipment	-	JSP Ventures, Rosewood Capital & 1 others	68/100
5th	Gymshark 2012, Solihull (United Kingdom), Series A	Performance-focused activewear brand creating functional, stylish gym and athleisure clothing	$261M	General Atlantic, Francisfamilyoffice & 1 others	68/100
6th	Lululemon 1998, Vancouver (Canada), Public	A brand offering premium sportswear and activewear for men and women.	$195M	Advent International, Highland Capital Partners ... & 4 others	67/100
7th	The North Face 1968, Uvalde (United States), Acquired	Internet first brand of sportswear apparel for men and women	-	FS Investors	66/100
8th	Wilson 1914, Chicago (United States), Unfunded	Internet first brand of sportswear apparel & equipment for men and women	-	-	65/100
9th	Vuori 2015, Encinitas (United States), Series C	Online retailer of athletic clothing and activewear apparel for performance	$1.27B	Stripes, SoftBank Vision Fund & 3 others	65/100
10th	Outdoor Voices 2013, Austin (United States), Acquired	Online retailer of technical apparel for recreation and athletic activities	$65.7M	General Catalyst, Collab Fund & 19 others	64/100