When was Smilo founded?

Smilo was founded in 2016 and raised its 1st funding round 1 year after it was founded.

Where is Smilo located?

Smilo is headquartered in Boston, United States.

Who is the current CEO of Smilo?

Josh Wiesman of Smilo. They have also founded 1 company.

How many employees does Smilo have?

As of Jun 30, 2026, the latest employee count at Smilo is 24.

Is Smilo a funded company?

Smilo is a funded company, having raised a total of $3.25M across 2 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Aug 15, 2017.

When was the latest funding round of Smilo?

Smilo's latest funding was a $***** Series A round on May 09, 2019, with participation from 1 investor. Its primary sector is Online Mom & Baby Care. In United States, the Online Mom & Baby Care sector has seen $243M in funding in 2026 to date.

Where does Smilo rank among its competitors?

Smilo ranks 1st amongst 17 active competitors, of which 4 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was proxaMAMA, which secured $12M in Apr, 2023.

Who are the top competitors of Smilo?

Smilo's top competitors include Milk Stork, Baby Brezza and Kiinde. Among them, proxaMAMA secured the most recent funding round in April, 2023.

Smilo - 2026 Company Profile, Team, Funding & Competitors

Company Details

Smilo is a manufacturer of feeding accessories. Its products include feeding bottles, cups, and pacifiers. Sells products through its online store in the US.

Website: www.smilobaby.com/
Social
Email ID: *****@smilobaby.com

Key Metrics

Founded Year

2016

Location

Boston, United States

Stage

Series A

Total Funding

$3.25M in 2 rounds

Latest Funding Round

Series A, May 09, 2019, $*****

Investors

Blue Scorpion Investments & 12 more

Ranked

1^st among 17 active competitors

Employee Count

24 as on Jun 30, 2026

Similar Companies

Promom & 43 more

View Smilo's full profile

Smilo has raised a total funding of $3.25M over 2 rounds. Its first funding round was on Aug 15, 2017. Its latest funding round was a Series A round on May 09, 2019 for $*****. 1 investor participated in its latest round. Smilo has 11 institutional investors and 2 angel investors.

Here is the list of recent funding rounds of Smilo:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
May 09, 2019	7486023	Series A	3269077	4324757	7472292	3008686
Aug 15, 2017	6995253	Seed	8579101	9834700	7625548	Brand Foundry & 6 more

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View details of Smilo's funding rounds and investors

The founders of Smilo are Josh Wiesman, Keith Tritschler and Brian Thornfeldt. Josh Wiesman is the CEO of Smilo.

Here are the details of Smilo's key team members:

Josh Wiesman: Co-Founder & CEO of Smilo.
Contact Info: 1 email address
Keith Tritschler: Co-Founder & CCO of Smilo.
Contact Info: 1 email address
Brian Thornfeldt: Co-Founder & CMO of Smilo.
Contact Info: 1 email address

View details of Smilo's Founder profiles and Board Members

Smilo's employee count trend

Smilo has 24 employees as of Jun 26. Here is Smilo's employee count trend over the years:

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Top competitors of Smilo include Milk Stork, Baby Brezza and Kiinde. Here is the list of Top 10 competitors of Smilo, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Smilo 2016, Boston (United States), Series A	Manufacturer of feeding accessories	$3.25M	Norwest, Studio VC & 11 others	44/100
2nd	Milk Stork 2014, San Francisco (United States), Series A	Breast milk delivery service for traveling moms	$2M	White Road Investments, Urban Innovation Fund ... & 1 others	39/100
3rd	Baby Brezza 2009, Newark (United States), Unfunded	Innovative baby products and essentials designed to make parenting easier	-	-	34/100
4th	Kiinde 2010, Satellite Beach (United States), Funding Raised	Internet-first brand of accessories for kids	-	Tower Arch Capital, Pear Orchard Partners	34/100
5th	Ahimsa 2012, Indianapolis (United States), Seed	Internet first brand offering multi-category kitchen supplies for kids	$931K	-	30/100
6th	Lactation Innovations 2017, Hartford (United States), Seed	Developer of smart device for monitoring lactation	-	Ideaship, MassChallenge	27/100
7th	BlueSmart 2017, Burlingame (United States), Unfunded	Provider of devices and app for baby feeding	-	-	24/100
8th	Pacidoodle 2010, Wetumpka (United States), Unfunded	Internet first brand of oral care products for kids	-	-	24/100
9th	BabyWombWorld 2015, Miami (United States), Unfunded	Online platform offering baby feeding & monitoring devices	-	-	24/100
10th	proxaMAMA 2017, Los Angeles (United States), Deadpooled	Internet first brand offering feeding devices for babies	$12M	-	24/100