Smytten - About the company
Smytten is a series A company based in Bengaluru (India), founded in 2015 by Siddhartha Nangia and Swagat Sarangi. It operates as an Online platform offering multi-category products samples. Smytten has raised $23.8M in funding from investors like Fireside Ventures, Roots Ventures and Legacy Assets, with a current valuation of $*****. The company has 5 active competitors, including 2 that are funded. Its top competitors include companies like Minifeel, Yoto Box and Trykiya.
Company Details
Online platform offering multi-category products samples. It offers a product trial and discovery portal for multi-brands in categories such as skincare, makeup, fragrances, grooming, bath, body, baby care, hair care, accessories, beauty appliances, food and beverages, kitchen and home essentials, car accessories, pet care prodcts, and more, Their app is available for Android devices.
- Website
- smytten.com
- Social
- Email ID
- *****@smytten.com
- Registered Address
- A-14th Floor 1409, 1410, 1411, 1412 Navratan Corporate Park, SG Highway Thaltej, Ambli, Ahmedabad, Sanand, Gujarat, India, 380058
Key Metrics
Founded Year
2015
Location
Bengaluru, India
Stage
Series A
Total Funding
$23.8M in 7 rounds
Latest Funding Round
Post Money Valuation
$***** as on Sep 24, 2024
Investors
Ranked
1st among 5 active competitors
Annual Revenue
₹100 - ₹500 Cr as on Mar 31, 2025
Employee Count
251 as on Aug 31, 2026
Legal entities associated with Smytten
Smytten is associated with 3 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
OMYAH CONSUMER PRODUCTS PRIVATE LIMITED CIN: U24297GJ2020PTC116789 , India, Active | Sep 24, 2020 | 0 - ₹10 Cr (As on Mar 31, 2025) | - | |
OCTAVOS ENTERPRISE SOLUTIONS PRIVATE LIMITED CIN: U52100GJ2020PTC116363 , India, Active | Sep 10, 2020 | ₹100 - ₹500 Cr (As on Mar 31, 2025) | 52 (As on Apr 30, 2025) | |
SURFBOATS SOLUTIONS PRIVATE LIMITED CIN: U74999GJ2015PTC134189 , India, Active | Aug 06, 2015 | ₹100 - ₹500 Cr (As on Mar 31, 2025) | 5 (As on Apr 30, 2025) |
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Smytten's funding and investors
Smytten has raised a total funding of $23.8M over 7 rounds. Its first funding round was on Nov 17, 2015. Its latest funding round was a Series A round on May 07, 2024 for ₹*****. 3 investors participated in its latest round. Smytten has 12 institutional investors and 33 angel investors.
Here is the list of recent funding rounds of Smytten:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
May 07, 2024 | 7220756 | Series A | 2108745 | 7196507 | 8032543 | 3079726 |
May 12, 2022 | 1350144 | Series A | 4227496 | 2961364 | 1225555 | |
Aug 24, 2021 | 7503893 | Series A | 6846200 | 4020636 |
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Smytten's founders and board of directors
Founder? Claim ProfileThe founders of Smytten are Siddhartha Nangia and Swagat Sarangi.
Here are the details of Smytten's key team members:
- Siddhartha Nangia: Co-Founder of Smytten. They are also an angel investor in 1 startup and serve on the board of 1 company.Contact Info: 1 email address and 1 phone number
- Swagat Sarangi: Co-Founder of Smytten. They serve on the board of 1 company.Contact Info: 1 email address and 1 phone number
Smytten's Board of Directors
Smytten's board has 2 active members. Siddhartha Nangia and Swagat Sarangi are part of team.Here is the list of Smytten's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Team | - | Current | 11y 1m | |
Team | - | Current | 11y 1m |
View details of Smytten's Founder profiles and Board Members
Smytten's employee count trend
Smytten has 251 employees as of Aug 26. Here is Smytten's employee count trend over the years:
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Smytten's Competitors and alternates
Top competitors of Smytten include Minifeel, Yoto Box and Trykiya. Here is the list of Top 10 competitors of Smytten, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Online platform offering multi-category products samples | $23.8M | 70/100 | ||
2nd | Online store offering samples of beauty products | $530K | 41/100 | ||
3rd | Online retailer offering beauty and personal care products | - | - | 37/100 | |
4th | Online retail platform offering sustainable beauty samples | - | - | 32/100 | |
5th | TryMeFirst 2021, Kanpur (India), Unfunded | Online platform offering a wide range of skincare products | - | - | 22/100 |
6th | TryOrTrade 2013, Delhi (India), Deadpooled | E-Commerce Platform for Sample Buying of Health and Beauty Products | - | - | 21/100 |
7th | Trynbuy India 2012, Bengaluru (India), Deadpooled | Online consumer intelligence through discovery commerce | - | - | 15/100 |
8th | Online platform to purchase trial products | - | - | 14/100 |
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Smytten's Investments and acquisitions
Smytten has made no investments or acquisitions yet.
Reports related to Smytten
Here is the latest report on Smytten's sector:
News related to Smytten
Filter this list•
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Investment in Surfboard Solutions Pvt Ltd., an e-commerce company specializing in cosmetics samplesEnrission India Capital•Oct 02, 2024•Smytten, Enrission India Capital
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Smytten Pulse partners with Dabur to boost product development with data-driven insightsBusinessnewsthisweek•Sep 23, 2024•Smytten, Dabur
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Smytten Pulse launches Brand Track, the next-gen tool for modern marketeersBusinessnewsthisweek•Jun 14, 2024•Smytten
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Smytten Pulse becomes a member of the prestigious MRSI, strengthens its market research offeringsBusinessnewsthisweek•Jun 12, 2024•Smytten
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Smytten onboards QueueBuster as its Retail POS Partner for its offline storesBusinessnewsthisweek•Apr 02, 2024•Smytten, QueueBuster
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Smytten launches Indore’s first experiential store for product trialsapnnews.com•Jun 01, 2023•Smytten
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Legend 1942 partners with Smytten to bring handcrafted fragrances to IndiaAdgully•May 26, 2023•Smytten, Legend 1942
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