Snif - About the company
Snif is a series B company based in New York City (United States), founded in 2020 by Phil Riportella and Bryan Edwards. It operates as an Internet-first brand of organic fragrances. Snif has raised $27.3M in funding. The company has 193 active competitors, including 11 funded and 8 that have exited. Its top competitors include companies like Interparfums, Native Co and Heretic Parfum.
Company Details
Internet-first brand of organic fragrances. The offering includes scents of different fragrances and scents combo packs for both men and women. The company claims to provide vegan & cruelty-free products.
- Website
- snif.co
- Social
- Email ID
- *****@snif.co
- Phone Number
- +1 **********
Key Metrics
Founded Year
2020
Location
New York City, United States
Stage
Series B
Total Funding
$27.3M in 3 rounds
Latest Funding Round
Investors
Ranked
3rd among 193 active competitors
Employee Count
95 as on Sep 30, 2026
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Snif's funding and investors
Snif has raised a total funding of $27.3M over 3 rounds. Its first funding round was on Mar 11, 2022. Snif has 5 institutional investors.
Here is the list of recent funding rounds of Snif:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
May 29, 2025 | 8835469 | Series B | 4850826 | 5815012 | 3275140 | 7856822 |
Mar 01, 2024 | 6748979 | Series B | 5442975 | 5970350 | 4711000 | 8664986 |
Mar 11, 2022 | 6743823 | Series A | 4937574 | 1114475 | 1450050 | 7842903 |
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Snif's founders and board of directors
Founder? Claim ProfileThe founders of Snif are Phil Riportella and Bryan Edwards.
Here are the details of Snif's key team members:
- Phil Riportella: Co-Founder of Snif.
- Bryan Edwards: Co-Founder of Snif. Contact Info: 1 email address
View details of Snif's Founder profiles and Board Members
Snif's employee count trend
Snif has 95 employees as of Sep 26. Here is Snif's employee count trend over the years:
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Snif's Competitors and alternates
Top competitors of Snif include Interparfums, Native Co and Heretic Parfum. Here is the list of Top 10 competitors of Snif, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st |  Interparfums 1982, Paris (France), Public | Manufacturer of perfumes | - | - | 48/100 |
2nd | Native Co 2015, San Francisco (United States), Acquired | Clean, simple, effective personal care products: deodorant, body wash, hair care | - | 43/100 | |
3rd | Snif 2020, New York City (United States), Series B | Internet-first brand of organic fragrances | $27.3M | 42/100 | |
4th |  Heretic Parfum 2015, United States, Seed | Natural fragrance house crafting provocative, gender-neutral perfumes, candles, and bath products | $1.12M | - | 38/100 |
5th |  Noyz 2002, El Segundo (United States), Unfunded | Online beauty brand offering a wide range of perfumes and accessories | - | - | 35/100 |
6th |  Henry Rose 2002, California (United States), Series A | Private label brand of fragrances | $3M | 32/100 | |
7th | MiimMiic 2020, Doral (United States), Unfunded | Internet first brand offering perfumes for men and women | - | - | 31/100 |
8th | Ellis Brooklyn 2015, Brooklyn (United States), Seed | Manufacturer of beauty care products | $1.1M | 31/100 | |
9th |  ELOREA 2020, New York City (United States), Seed | Online retailer of scent and perfumes | $2.75M | 31/100 | |
10th | Pinrose 2013, San Francisco (United States), Seed | Personalized perfumes and fragrances designed to match your unique sensory profile | $2.1M | 31/100 |
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Snif's Investments and acquisitions
Snif has made no investments or acquisitions yet.
Reports related to Snif
Here is the latest report on Snif's sector:
News related to Snif
•
Nonoses dba Snif has filed a notice of an exempt offering of securities to raise $8,060,905.00 in New Equity Investmentintelligence360•Mar 29, 2024•Snif
•
ITOCHU Corporation invests in a Chinese BtoB cross-border e-commerce company, aiming to expand sales channels for chain storesFashionsnap.com•Nov 26, 2023•ITOCHU, Snif
•
Fragrance brand Snif enters brick and mortar through Ulta partnershipRetail Dive•Aug 02, 2023•Snif, Ulta
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