When was Sober founded?

Sober was founded in 2020 and raised its 1st funding round 4 years after it was founded.

Where is Sober located?

Sober is headquartered in Delhi, India. It is registered at F-42, Fourth Floor, Village Saidulajab, Mehrauli, South Delhi, New Delhi, Delhi, India, 110030.

Which legal entities is Sober associated with?

Sober is associated with V9 BEVERAGES PRIVATE LIMITED.

Is Sober a funded company?

Sober is a funded company, having raised a total of $***** in its 1st and only funding round, a Seed round on Sep 24, 2024.

How much is Sober worth?

The latest valuation of Sober is $***** as of Sep 26, 2024.

When was the latest funding round of Sober?

Sober's latest funding was a $***** Seed round on Sep 24, 2024, with participation from 3 investors. Its primary sector is Food & Beverage Products. In India, the Food & Beverage Products sector has seen $334M in funding in 2026 to date.

What is the annual revenue of Sober?

Annual revenue of Sober is less than ₹10 Cr as on Mar 31, 2025

Where does Sober rank among its competitors?

Sober ranks 3rd amongst 5 active competitors, of which 2 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was Swizzle, which secured $221K in Dec, 2025.

Who are the top competitors of Sober?

Sober's top competitors include Swizzle, Jimmy's Cocktails and Catwalk Botanics. Among them, Swizzle secured the most recent funding round in December, 2025.

Sober - 2026 Company Profile, Team, Funding, Competitors & Financials

Sober is a seed company based in Delhi (India), founded in 2020 by Vansh Pahuja. It operates as a Retailer of non-alcoholic spirits, including gin, rum, and whiskey alternatives. Sober has raised $290K in funding from Diageo India, with a current valuation of $*****. The company has 5 active competitors, including 2 that are funded. Its top competitors include companies like Swizzle, Jimmy's Cocktails and Catwalk Botanics.

Company Details

Retailer of non-alcoholic spirits, including gin, rum, and whiskey alternatives. The company provides a range of non-alcoholic beverages crafted with botanicals. These offerings include alternatives to traditional spirits like gin, rum, and whiskey. The company also offers various combo packs and a mini bar series.

Website: drinksober.co
Social
Email ID: *****@drinksober.in
Phone Number: +91 **********
Registered Address: F-42, Fourth Floor, Village Saidulajab, Mehrauli, South Delhi, New Delhi, Delhi, India, 110030

Key Metrics

Founded Year

2020

Location

Delhi, India

Stage

Seed

Total Funding

$290K in 1 round

Latest Funding Round

Seed, Sep 24, 2024, $*****

Post Money Valuation

$***** as on Sep 26, 2024

Investors

Diageo India & 4 more

Ranked

3^rd among 5 active competitors

Annual Revenue

0 - ₹10 Cr as on Mar 31, 2025

Similar Companies

De Soi & 20 more

View Sober's full profile

Sober is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
V9 BEVERAGES PRIVATE LIMITED CIN: U11049DL2020PTC372714 , India, Active	Nov 04, 2020	0 - ₹10 Cr (As on Mar 31, 2025)	-

Sober has raised a total funding of $290K over 1 round. Its latest funding round was a Seed round on Sep 24, 2024 for $*****. 3 investors participated in its latest round. Sober has 2 institutional investors and 3 angel investors.

Here is the list of recent funding rounds of Sober:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Sep 24, 2024	4084472	Seed	7698705	3886231	8241343	8590228

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View details of Sober's funding rounds and investors

The founders of Sober is Vansh Pahuja.

Here are the details of Sober's key team members:

Vansh Pahuja: Founder of Sober. They are also an angel investor in 1 startup and serve on the board of 1 company.
Contact Info: 1 phone number

Sober's Board of Directors

Sober's board has 3 active members. Vansh Pahuja is part of team and Aditya Aggarwal and Ashish Parikh are independent board members.

Here is the list of Sober's board of directors:

Name	Type	Representing	Status	Duration
Vansh Pahuja	Team	-	Current	5y 11m
Aditya Aggarwal	Independent board member	-	Current	5y 11m
fnd{emb	Independent board member	-	Current	4y 3m

View details of Sober's Founder profiles and Board Members

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Top competitors of Sober include Swizzle, Jimmy's Cocktails and Catwalk Botanics. Here is the list of Top 10 competitors of Sober, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Swizzle 2019, Bengaluru (India), Seed	Manufacturer of natural, vegan, chemical-free sparkling beverages in assorted flavors	$508K	Ny Form Stockholm & 29 others	45/100
2nd	Jimmy's Cocktails 2019, Gurugram (India), Unfunded	Retailer of low-calorie cocktail mixers, sparkling mixers, and non-alcoholic beer	-	-	39/100
3rd	Sober 2020, Delhi (India), Seed	Retailer of non-alcoholic spirits, including gin, rum, and whiskey alternatives	$290K	Diageo India, Saṃsara & 3 others	34/100
4th	Catwalk Botanics 2022, Delhi (India), Unfunded	Internet first brand of non-alcoholic spirits and cocktails	-	-	33/100
5th	Bab Louie 2020, Delhi (India), Unfunded	Retailer of non-alcoholic bitters, cocktail mixers, dried garnishes, and barware	-	-	29/100

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Founders (largest shareholder) own 68.94%, Enterprises own 22.57% and ESOP Pool own 8.50%. The net worth of Sober's founders is INR 10.5Cr as of Sep 26, 2024. The cap table displayed below is for V9 BEVERAGES PRIVATE LIMITED which is the legal entity associated with Sober.

Shareholders Name	Post Round Holding %	Net worth	Cumulative Investment	Realised Returns	Unrealised Returns	Return Multiple
Founder	68.94%	10.5Cr	6938111	5669441	2052067	2605799
Vansh Pahuja	9383699	3386872	5340097	2924827	7100183	4132941
Aditya Aggarwal	0	0	0	0	0	0
Enterprise	22.57%	3.45Cr	8299608	6333678	1491571	2559941
ESOP Pool	8.50%	1.3Cr	8235178	1493037	3319599	2892931
Total	100.00%	15.3Cr	9054386	6115761	9492763	1551539