When was Sociolla founded?

Sociolla was founded in 2014 and raised its 1st funding round 1 year after it was founded.

Where is Sociolla located?

Sociolla is headquartered in Jakarta, Indonesia. It is registered at BATTERY ROAD, Singapore, 49909.

Which legal entities is Sociolla associated with?

Sociolla is associated with SOCIAL BELLA INTERNATIONAL PTE. LTD..

How many employees does Sociolla have?

As of Sep 30, 2026, the latest employee count at Sociolla is 2476.

Is Sociolla a funded company?

Sociolla is a funded company, having raised a total of $220M across 8 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on 2015.

When was the latest funding round of Sociolla?

Sociolla's latest funding was a $***** Series E round on Oct 11, 2022, with participation from 4 investors.

What is the annual revenue of Sociolla?

Annual revenue of Sociolla is between $50M and $100M as on Dec 31, 2021

Where does Sociolla rank among its competitors?

Sociolla ranks 1st amongst 14 active competitors, none of which are funded.

Who are the top competitors of Sociolla?

Sociolla's top competitors include Perfect Beauty, Makeupuccino and Zataru. Among them, Sociolla secured the most recent funding round in October, 2022.

Sociolla - 2026 Company Profile, Team, Funding, Competitors & Financials

Sociolla is an acquired company based in Jakarta (Indonesia), founded in 2014 by John Marco Rasjid and Christopher Madiam. It operates as an Online retailer offering multi-category beauty products. Sociolla has raised $220M in funding from investors like Temasek, East Ventures and L Catterton. The company has 14 active competitors, including 1 that has exited. Its top competitors include companies like Perfect Beauty, Makeupuccino and Zataru.

Company Details

Sociolla is an online retailer offering multi-category beauty products. The product catalog includes makeup products, skincare products, hair, nail & eye products, fragrances & many more. The brands associated with the companies are Avene, Avoskin, Ariul, etc.

Website: sociolla.com
Social
Email ID: *****@sociolla.com
Phone Number: +62 **********
Registered Address: BATTERY ROAD, Singapore, 49909

Key Metrics

Founded Year

2014

Location

Jakarta, Indonesia

Stage

Acquired

Total Funding

$220M in 8 rounds

Latest Funding Round

Series E, Oct 11, 2022, $*****

Investors

Temasek & 12 more

Ranked

1^st among 14 active competitors

Annual Revenue

$50M - $100M as on Dec 31, 2021

Employee Count

2,476 as on Sep 30, 2026

Similar Companies

Purplle & 2941 more

Exit Details

Acquired by General Atlantic (Dec 23, 2025)

View Sociolla's full profile

Sociolla is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
SOCIAL BELLA INTERNATIONAL PTE. LTD. UEN: 201817899N , Singapore, Active	May 25, 2018	$50M - $100M (As on Dec 31, 2021)	-

Sociolla got acquired by General Atlantic on Dec 23, 2025.

Click here to take a look at Sociolla's acquisition in detail

Sociolla has raised a total funding of $220M over 8 rounds. Its first funding round was on 2015. Its latest funding round was a Series E round on Oct 11, 2022 for $*****. 4 investors participated in its latest round. Sociolla has 13 institutional investors.

Here is the list of recent funding rounds of Sociolla:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Oct 11, 2022	1055489	Series E	7239744	3189392	7178070	8617710
May 04, 2021	8692192	Series E	4136293	9538442	3469024	Jungle Ventures & 2 more
Jul 06, 2020	2214829	Series E	4749357	6838571	Temasek	Pavilion Capital Partners & 1 more

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View details of Sociolla's funding rounds and investors

The founders of Sociolla are John Marco Rasjid and Christopher Madiam.

Here are the details of Sociolla's key team members:

John Marco Rasjid: Co-Founder of Sociolla and founder of 1 other company. They are also an angel investor in 1 startup.
Christopher Madiam: Co-Founder & COO & President of Sociolla.
Contact Info: 1 email address

View details of Sociolla's Founder profiles and Board Members

Sociolla's employee count trend

Sociolla has 2,476 employees as of Sep 26. Here is Sociolla's employee count trend over the years:

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Top competitors of Sociolla include Perfect Beauty, Makeupuccino and Zataru. Here is the list of Top 10 competitors of Sociolla, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Sociolla 2014, Jakarta (Indonesia), Acquired	Online retailer offering multi-category beauty products	$220M	Temasek, Jungle Ventures & 11 others	74/100
2nd	Perfect Beauty 2014, Jakarta (Indonesia), Unfunded	Online retailer offering multi-brand skin and beauty products	-	-	38/100
3rd	Makeupuccino 2013, Bandung (Indonesia), Unfunded	Online retailer offering multi-category beauty products	-	-	36/100
4th	Zataru 2015, Jakarta (Indonesia), Unfunded	Online store for beauty products	-	-	25/100
5th	LVS Shop 2019, Jakarta (Indonesia), Unfunded	Online retailer offering multi-category beauty products	-	-	22/100
6th	BeWell 2020, Jakarta (Indonesia), Funding Raised	Online retailer offering multi-category beauty products	-	Nest Corp	22/100
7th	Lolabox 2013, Jakarta (Indonesia), Deadpooled	Subscription based Beauty Box	-	-	21/100
8th	CantikID 2021, Kebayoran Baru (Indonesia), Deadpooled	Online retailer offering multi-category beauty products	-	-	21/100
9th	Ponny Beaute 2014, Jakarta (Indonesia), Deadpooled	Online retailer of multi-category beauty products for women	-	-	18/100
10th	ASFINDO STORE 2019, Jakarta (Indonesia), Unfunded	Online retail platform offering multi-category beauty products	-	-	18/100