Purplle - About the company
Purplle is a series F company based in Mumbai (India), founded in 2012 by Rahul Dash, Suyash Katyayani, Manish Taneja and Suyash Katyayani. It operates as a Brand of beauty and cosmetic products. Purplle has raised $560M in funding from investors like Blume Venture, Peak XV Partners and ADIA, with a current valuation of ₹10,700Cr. The company has 153 active competitors, including 4 funded and 2 that have exited. Its top competitors include companies like Nykaa, Tira and FAB BAG.
Sectors and market segments that Purplle operate in
Purplle serves in the Retail market segments.The primary business model of Purplle is:Company Details
Brand of beauty and cosmetic products. It provides a platform for browsing and purchasing items from various categories. It offers resources such as a help center with FAQs and order tracking. The platform supports secure payments with major credit and debit cards. It offers a range of beauty and personal care products, including cosmetics, skincare, haircare, fragrances, and wellness items.
- Website
- www.purplle.com/
- Social
- Email ID
- *****@purplle.com
- Phone Number
- +91 **********
- Registered Address
- Unit No: 101 - B, 1st Floor, Raheja Plaza -I, LBS Marg, Ghatkopar (West), Mumbai City, Mumbai, Maharashtra, India, 400086
Legal entities associated with Purplle
Purplle is associated with 4 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
MANASH E-COMMERCE PRIVATE LIMITED CIN: U47912MH2024PTC417701 , India, Active | Jan 20, 2024 | $117M (As on Mar 31, 2025) | 386 (As on Aug 01, 2025) | |
PURPLEENVY COSMETICS LTD CIN: 12870293 , United Kingdom, Active | Sep 09, 2020 | $15.1K (As on Sep 30, 2023) | 1 (As on Sep 30, 2023) | |
MANASH LIFESTYLE PRIVATE LIMITED CIN: U20237MH2011PTC224903 , India, Active | Dec 14, 2011 | $167M (As on Mar 31, 2025) | 682 (As on Apr 01, 2026) | |
INDOSING DISTRIBUTION PRIVATE LIMITED CIN: U74990MH2018PTC317639 , India, Active | Nov 29, 2018 | $9.51M (As on Mar 31, 2025) | 50 (As on Apr 30, 2024) |
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Purplle's funding and investors
Purplle has raised a total funding of $560M over 18 rounds. Its first funding round was on Mar 22, 2012. Its latest funding round was a Series F round on Jun 27, 2024 for $180M. 4 investors participated in its latest round. Purplle has 47 institutional investors and 62 angel investors.
Here is the list of recent funding rounds of Purplle:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Jun 27, 2024 | $180M | Series F | - | - | - | |
Mar 11, 2024 | $121K | Series E | - | - | - | |
Jan 31, 2023 | $9.69M | Series E | - | - | - |
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Purplle's founders and board of directors
Founder? Claim ProfileThe founders of Purplle are Rahul Dash, Suyash Katyayani, Manish Taneja and Suyash Katyayani. Manish Taneja is the CEO of Purplle.
Here are the details of Purplle's key team members:
- Rahul Dash: Co-Founder & COO of Purplle and founder of 1 other company. They are also an angel investor in 5 startups and serve on the boards of 4 companies.Contact Info: 1 email address and 1 phone number
- Suyash Katyayani: Co-Founder & CTO of Purplle and founder of 1 other company. They are also an angel investor in 2 startups and serve on the board of 1 company.Contact Info: 2 email addresses and 1 phone number
- Manish Taneja: Co-Founder & CEO of Purplle. They are also an angel investor in 3 startups and serve on the boards of 4 companies.Contact Info: 1 phone number
- Suyash Katyayani: Co-founder & CTO of Purplle. Contact Info: 1 email address and 1 phone number
Purplle's Board of Directors
Purplle's board has 13 active members. Atul Gupta, Sulabh Arya, Rahul Dash and Manish Taneja are part of team and Suyash Katyayani, Anant Gupta, Arjun Anand, Anshuman Khanna, Ashish Bhupendra Fafadia, Kaveesh Chawla, Anant Gupta, Somwrita Biswas and Haresh Pribhu Balani are independent board members.Here is the list of Purplle's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Team | - | Past | 14y 3m | |
Team | - | Past | 14y 4m | |
Team | - | Past | 2y 11m | |
Investor | Goldman Sachs | Current | 4y 1m | |
Investor | - | Past | 0y 0m | |
Independent board member | - | Current | 3y 8m | |
Independent board member | - | Current | 4y 6m | |
Independent board member | - | Current | 6y 3m | |
Independent board member | - | Current | - | |
Independent board member | - | Current | 12y 8m | |
Independent board member | - | Current | 2y 6m | |
Independent board member | - | Current | 1y 8m | |
Independent board member | - | Past | 5y 0m | |
Independent board member | - | Past | 6y 3m | |
Independent board member | - | Past | 0y 1m | |
Independent board member | - | Past | 4y 6m | |
Independent board member | - | Past | 2y 11m | |
Independent board member | - | Past | 0y 1m |
View details of Purplle's Founder profiles and Board Members
Purplle's employee count trend
Purplle has 973 employees as of Jul 25. The total employee count is 18.0% more than what it was in Jul 24. Here is Purplle's employee count trend over the years:
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Purplle's Competitors and alternates
Top competitors of Purplle include Nykaa, Tira and FAB BAG. Here is the list of Top 10 competitors of Purplle, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Retailer of cosmetics, skincare, haircare, and beauty accessories via online channels | $103M | 87/100 | ||
2nd | Brand of beauty and cosmetic products | $560M | 85/100 | ||
3rd | Online retailer of makeup, skin, hair, fragrance, and wellness products | - | - | 61/100 | |
4th | Online platform for beauty discovery and subscription | $500K | 43/100 | ||
5th | Retailer of makeup, skin, hair, fragrance, bath, body, and gifts | - | 42/100 | ||
6th | Sabnatural 2018, Mumbai (India), Unfunded | Online retailer of French skincare and beauty products | - | - | 40/100 |
7th | Online beauty and cosmetic products store | - | - | 37/100 | |
8th | It offers online slot games with low bet options | - | - | 34/100 | |
9th | Online retailer offering multi-category beauty products | - | - | 34/100 | |
10th | Online retailer offering multi-category beauty products | - | - | 33/100 |
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Purplle's Latest cap tables and shareholding
Founders own 11.39%, Funds (largest shareholder) own 68.29%, Enterprises own 0.09% and Angels own 6.90%. The net worth of Purplle's founders is INR 1,220Cr as of Jun 27, 2024.
Shareholders Name | Post Round Holding % | Net worth | Cumulative Investment | Realised Returns | Unrealised Returns | Return Multiple |
|---|---|---|---|---|---|---|
Founder | 11.39% | 1,220Cr | 4931847 | 7255706 | 1357643 | 8390939 |
660655 | 688768 | 690448 | 786081 | 791511 | 428763 | |
5160 | 9817 | 1472 | 4235 | 9945 | 9022 | |
1 | 7 | 3 | 3 | 4 | 7 | |
Fund | 68.29% | 7,320Cr | 6588075 | 7794448 | 9531509 | 5647926 |
91328 | 60501 | 33310 | 10676 | 86895 | 27517 | |
9572794 | 8412002 | 9334156 | 7283227 | 4188757 | 3637540 | |
2213 | 4426 | 7265 | 2234 | 5049 | 3718 | |
5702 | 6461 | 8504 | 5648 | 8648 | 5080 | |
0 | 0 | 0 | 0 | 0 | 0 | |
0 | 0 | 0 | 0 | 0 | 0 | |
Enterprise | 0.09% | 9.86Cr | 0 | 0 | 0 | 0 |
Angel | 6.90% | 742Cr | 127421 | 842756 | 482392 | 741236 |
Other People | 0.36% | 38.3Cr | 0 | 0 | 0 | 0 |
ESOP Pool | 11.86% | 1,270Cr | 3883272 | 8330825 | 2818791 | 8140079 |
Other Investors | 1.12% | 120Cr | 8 | 5 | 4 | 1 |
Total | 100.00% | 10,700Cr | 5040590 | 8643131 | 5788046 | 7897673 |
To unlock detailed Cap Table of Purplle Sign up today!Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.
DisclaimerView more details of Purplle's Shareholding
Purplle's Investments and acquisitions
Purplle has made 2 investments in companies including Zealy and Juicy Chemistry. Purplle has also acquired 3 companies including Faces Canada and Carmesi.Here is the list of investments & acquisitions:Filter this list
Filter this listDate of Investment/Acquisition | Type | Company Name | Founded Year | Location |
|---|---|---|---|---|
Aug 05, 2022 | Investments | 2018 | Paris (France) | |
Dec 16, 2021 | Acquisition | 2007 | Gurugram (India) | |
Mar 31, 2021 | Acquisition | 2017 | Gurugram (India) |
Want to know more about where corporates are investing? Sign up today!News related to Purplle
Filter this listMedia has covered Purplle for a total of 10 events in the last 1 year, 4 of them have been about company updates.
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Purplle doubles operating revenue to Rs 1,367 Cr in FY25; losses shrinkEntrackr•Jan 23, 2026•Purplle
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ChrysCapital receives CCI approval to acquire stake in Nash IndustriesNewsDrum•Jan 13, 2026•Nash Industries, ChrysCapital, TPG, KKR and 1 other
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Purplle unveils new store at LuLu Mall, Kochi, enhancing omnichannel beauty experienceinfashionbusiness.com•Dec 18, 2025•Purplle
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YouTube Expands Shopping Experience with Nykaa and Purplle in IndiaLatestly•Oct 10, 2025•YouTube, Purplle, Nykaa, Myntra and 1 other
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Massive Dynamic Secures €3 Million for Automating Digital MarketingStartup Rise EU•Jul 04, 2025•Massive Dynamic Sweden, Founders Future, Tiny, Purplle and 2 others
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Bonx raises 7.5 million euros: Italy is the main growth driverTeleborsa•Jun 30, 2025•BONX, 9900 Capital, Kima Ventures, Purplle and 2 others
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France's Grace Fintech Secures €5.9M in Seed FundingFinSMEs•Apr 03, 2025•Grace, FinTech Collective, Speedinvest, Firstminute Capital and 8 others
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India’s Startup Funding Rebounds; Will the Recovery Last in 2025Fortune India•Mar 28, 2025•Mintifi, Premji Invest, Warburg Pincus, SoftBank Vision Fund and 11 others
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