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Purplle - About the company

Purplle is a series F company based in Mumbai (India), founded in 2012 by Rahul Dash, Suyash Katyayani and Manish Taneja. It operates as a Retailer of beauty and cosmetic products. Purplle has raised $560M in funding from investors like Blume Venture, Peak XV Partners and ADIA, with a current valuation of $1.3B. The company has 108 active competitors, including 6 funded and 1 that has exited. Its top competitors include companies like Nykaa, Tira and Crepdog Crew.

Sectors and market segments that Purplle operate in

Purplle serves in the Retail market segments.The primary business model of Purplle is:

Company Details

Retailer of beauty and cosmetic products. This omnichannel platform offers a wide range of beauty and grooming items, including makeup, skincare, hair care, and fragrance products. The company provides a personalized shopping experience by recommending items based on individual preferences and purchase behavior. It operates both online and through physical retail outlets to provide a comprehensive selection of beauty solutions. PF = Yes
Social
XFacebook
Email ID
*****@purplle.com
Phone Number
+91 **********
Registered Address
Unit No: 101 - B, 1st Floor, Raheja Plaza -I, LBS Marg, Ghatkopar (West), Mumbai City, Mumbai, Maharashtra, India, 400086
Key Metrics
Founded Year
2012
Location
Mumbai, India
Stage
Series F
Total Funding
$560M in 18 rounds
Latest Funding Round
Post Money Valuation
$1.3B as on Jun 16, 2026
Ranked
Annual Revenue
₹1,000+ Cr as on Mar 31, 2025
Employee Count
973 as on Jul 31, 2025
Investment & Acquisitions
Similar Companies
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Purplle's funding and investors

Purplle has raised a total funding of $560M over 18 rounds. Its first funding round was on Mar 22, 2012. Its latest funding round was a Series F round on Jun 27, 2024 for $180M. 4 investors participated in its latest round. Purplle has 48 institutional investors and 62 angel investors.

Here is the list of recent funding rounds of Purplle:lockFilter this list
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Jun 27, 2024
$180M
Series F
-
-
-
Mar 11, 2024
$121K
Series E
-
-
-
Jan 31, 2023
$9.69M
Series E
-
-
-
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Purplle's founders and board of directors

Founder? Claim Profile
The founders of Purplle are Rahul Dash, Suyash Katyayani and Manish Taneja. Manish Taneja is the CEO of Purplle.
Here are the details of Purplle's key team members:

Purplle's Board of Directors

Purplle's board has 13 active members. Atul Gupta, Sulabh Arya, Rahul Dash and Manish Taneja are part of team and Suyash Katyayani, Anant Gupta, Arjun Anand, Anshuman Khanna, Ashish Bhupendra Fafadia, Anant Gupta, Kaveesh Chawla, Somwrita Biswas and Haresh Balani Pribhu are independent board members.
Here is the list of Purplle's board of directors:
Name
Type
Representing
Status
Duration
Team
-
Past
14y 7m
Team
-
Past
14y 8m
Team
-
Past
2y 11m
Investor
Goldman Sachs
Current
4y 5m
Investor
-
Past
0y 0m
Independent board member
-
Current
4y 0m
Independent board member
-
Current
4y 9m
Independent board member
-
Current
6y 7m
Independent board member
-
Current
-
Independent board member
-
Current
12y 11m
Independent board member
-
Current
2y 10m
Independent board member
-
Current
1y 11m
Independent board member
-
Past
5y 0m
Independent board member
-
Past
6y 3m
Independent board member
-
Past
4y 9m
Independent board member
-
Past
2y 11m
Independent board member
-
Past
0y 1m
Independent board member
-
Past
0y 1m

Purplle's employee count trend

Purplle has 973 employees as of Jul 25. The total employee count is 18.0% more than what it was in Jul 24. Here is Purplle's employee count trend over the years:
Employee count trend for Purplle
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Purplle's Competitors and alternates

Top competitors of Purplle include Nykaa, Tira and Crepdog Crew. Here is the list of Top 10 competitors of Purplle, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Nykaa
Nykaa
2012, Mumbai (India), Public
Retailer of cosmetics, skincare, haircare, and beauty accessories via online channels
$103M
88/100
2nd
Logo for Purplle
Purplle
2012, Mumbai (India), Series F
Retailer of beauty and cosmetic products
$560M
85/100
3rd
Logo for Tira
Tira
2023, Mumbai (India), Unfunded
Online retailer of makeup, skin, hair, fragrance, and wellness products
-
-
62/100
4th
Logo for Crepdog Crew
Crepdog Crew
2019, Delhi (India), Seed
Retailer of limited edition sneakers apparel accessories and beauty products
-
-
53/100
5th
Logo for HypeFly
HypeFly
2019, Mumbai (India), Unfunded
Online marketplace offering authentic sneakers and streetwear
-
-
46/100
6th
Logo for Glamzy
Glamzy
2021, Mysuru (India), Funding Raised
Retailer of makeup, skin, hair, fragrance, bath, body, and gifts
-
42/100
7th
Logo for FAB BAG
FAB BAG
2012, Mumbai (India), Seed
Online platform for beauty discovery and subscription
$500K
42/100
8th
Logo for Vanity Wagon
Vanity Wagon
2018, Delhi (India), Seed
Retailer of clean beauty products focused on safe personal care
$3.29M
39/100
9th
Logo for Lujobox
Lujobox
2018, Gurugram (India), Unfunded
Subscription-based online retailer of women's beauty products
-
-
29/100
10th
Logo for Hok Beauty
Hok Beauty
2017, Delhi (India), Unfunded
Online retailer of beauty products
-
-
29/100
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Purplle's Latest cap tables and shareholding

Founders own 11.39%, Funds (largest shareholder) own 68.29%, Enterprises own 0.09% and Angels own 6.90%. The net worth of Purplle's founders is INR 1,220Cr as of Jun 27, 2024.
Shareholders Name
Post Round Holding %
Net worth
Cumulative Investment
Realised Returns
Unrealised Returns
Return Multiple
Founder
11.39%
1,220Cr
7344204
8272357
8561223
9004699
622295
585500
857849
527775
869954
646373
8857
1191
4026
6734
4009
2888
6
6
2
5
1
4
Fund
68.29%
7,320Cr
3682743
9716144
3164089
6371600
5487738
2642831
1923904
1459004
6113619
6804611
4859247
6503619
3739022
8628690
8699489
5571456
1080771
4642295
9518284
7191554
3769529
3398671
13038
50972
80908
80473
91909
26447
6246
7579
1268
9208
3350
9160
4367
4281
2499
6734
4283
1371
18
56
10
40
26
61
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
Enterprise
0.09%
9.86Cr
0
0
0
0
Angel
6.90%
742Cr
841929
821438
510856
361178
7
7
7
6
8
1
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
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0
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0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
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0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
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0
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0
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0
0
0
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0
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0
0
0
0
Other People
0.36%
38.3Cr
0
0
0
0
ESOP Pool
11.86%
1,270Cr
8019896
9073197
1574890
6393142
Other Investors
1.12%
120Cr
6
1
4
7
Total
100.00%
10,700Cr
2817745
3588754
8464449
3743201
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Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.
Disclaimer
View more details of Purplle's Shareholding

Purplle's Investments and acquisitions

Purplle has made 2 investments in companies including Zealy and Juicy Chemistry. Purplle has also acquired 3 companies including Faces Canada and Carmesi.
Here is the list of investments & acquisitions:lockFilter this list
Date of Investment/Acquisition
Type
Company Name
Founded Year
Location
Aug 05, 2022
Investments
2018
Paris (France)
Dec 16, 2021
Acquisition
2007
Gurugram (India)
Mar 31, 2021
Acquisition
2017
Gurugram (India)
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Reports related to Purplle

Here is the latest report on Purplle's sector:

News related to Purplle

lockFilter this list
Media has covered Purplle for a total of 9 events in the last 1 year, 4 of them have been about company updates.
•
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FAQs about Purplle

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