When was sojo founded?

sojo was founded in 2020 and raised its 1st funding round 1 year after it was founded.

Where is sojo located?

sojo is headquartered in Irving, United States.

How many employees does sojo have?

As of Jul 31, 2026, the latest employee count at sojo is 76.

Is sojo a funded company?

sojo is a funded company, having raised a total of $18.7M across 4 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Mar 2021.

When was the latest funding round of sojo?

sojo's latest funding was a $***** Series A round on Jan 22, 2026, with participation from 0 investor. Its primary sector is Hotel IT. In United States, the Hotel IT sector has seen $10.8M in funding in 2026 to date.

Where does sojo rank among its competitors?

sojo ranks 2nd amongst 92 active competitors, of which 6 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was sojo, which secured $2.5M in Jan, 2026.

Who are the top competitors of sojo?

sojo's top competitors include Sohum Linen, Plain Tiger and Hotelor. Among them, sojo secured the most recent funding round in January, 2026.

sojo - 2026 Company Profile, Funding & Competitors

Company Details

Offers a platform for hoteliers to book guest amenities online. It is the first-of-its-kind technology solution that automates in-home guest amenities and accommodations. They automate the kitting and delivery of amenities to vacation rental properties.

Key Metrics

Founded Year

2020

Location

Irving, United States

Stage

Series A

Total Funding

$18.7M in 4 rounds

Latest Funding Round

Series A, Jan 22, 2026, $*****

Investors

Ballast Point Ventures & 1 more

Ranked

2^nd among 92 active competitors

Employee Count

76 as on Jul 31, 2026

Similar Companies

American Hotel & 7 more

View sojo's full profile

sojo has raised a total funding of $18.7M over 4 rounds. Its first funding round was on Mar 2021. sojo has 1 institutional investor and 1 angel investor.

Here is the list of recent funding rounds of sojo:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jan 22, 2026	8237661	Series A	4888798	4458519	9120858	4084953
Dec 27, 2024	3990757	Series A	1260998	1463564	6770980	7726360
Feb 09, 2023	9134598	Series A	9007497	8052504	Ballast Point Ventures	Jason Sprenkle

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View details of sojo's funding rounds and investors

sojo's employee count trend

sojo has 76 employees as of Jul 26. Here is sojo's employee count trend over the years:

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Top competitors of sojo include Sohum Linen, Plain Tiger and Hotelor. Here is the list of Top 10 competitors of sojo, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Sohum Linen 2015, Siliguri (India), Unfunded	Online platform offering luxury linen	-	-	50/100
2nd	sojo 2020, Irving (United States), Series A	Offers a platform for hoteliers to book guest amenities online	$18.7M	Ballast Point Ventures & 1 others	36/100
3rd	Plain Tiger 2020, Dubai (United Arab Emirates), Seed	Online market place for fashion and beauty products	$1.5M	COREangels, AngelSpark	32/100
4th	Hotelor 2022, Split (Croatia), Unfunded	Provider of hotel equipment and beauty products for hospitality establishments	-	-	32/100
5th	Zarnik 2016, Bengaluru (India), Unfunded	Distributor of hotel supplies and amenities for delivery	-	-	32/100
6th	Vyap 2021, Noida (India), Unfunded	Online B2B platform offering a wide range of food and grocery supplies for restaurants	-	-	31/100
7th	American Hotel 1865, Vernon Hills (United States), Unfunded	Online distributor of hospitality products	-	-	31/100
8th	Decornt 2019, Nagpur (India), Unfunded	Online B2B marketplace platform offering multi-category hotel supplies	-	-	30/100
9th	Inhaven 2022, Bronxville (United States), Seed	Online retailer of multi-category products for home	$1.12M	-	30/100
10th	Coperama 2010, Madrid (Spain), Unfunded	Offers a marketplace connecting hotel buyers & suppliers	-	-	29/100