When was SparkPlug founded?

SparkPlug was founded in 2018 and raised its 1st funding round 3 years after it was founded.

Where is SparkPlug located?

SparkPlug is headquartered in San Francisco, United States.

How many employees does SparkPlug have?

As of Apr 30, 2026, the latest employee count at SparkPlug is 49.

Is SparkPlug a funded company?

SparkPlug is a funded company, having raised a total of $17.8M across 3 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Oct 14, 2021.

When was the latest funding round of SparkPlug?

SparkPlug's latest funding was a $***** Series A round on Dec 20, 2022, with participation from 0 investor. Its primary sector is Sales Force Automation. In United States, the Sales Force Automation sector has seen $543M in funding in 2026 to date.

Where does SparkPlug rank among its competitors?

SparkPlug ranks 7th amongst 167 active competitors, of which 21 are funded. It stands 6th in terms of total funding among its competitors. The most recent competitor to raise funding was Linen, which secured an undisclosed amount in Oct, 2025.

Who are the top competitors of SparkPlug?

SparkPlug's top competitors include Xactly, Ambition and Amalia. Among them, Linen secured the most recent funding round in October, 2025.

SparkPlug - 2026 Company Profile, Team, Funding & Competitors

SparkPlug is a series A company based in San Francisco (United States), founded in 2018 by Andrew Duffy. It operates as a Cloud-based platform offering sales gamification software to manage performance. SparkPlug has raised $17.8M in funding from investors like Lightbank, TenOneTen and Argonautic. The company has 167 active competitors, including 21 funded and 11 that have exited. Its top competitors include companies like Xactly, Ambition and Amalia.

Company Details

Cloud-based platform offering sales gamification software to manage performance. The platform offers gamification software designed to motivate, engage, and incentivize retail sales employees. It allows members to gamify sales and inspire healthy competition, influence and educate the frontline directly, and hands off team visualization, management, and motivation. It also provides performance insights to users.

Website: sparkplug.app
Social
Email ID: *****@sparkplug.app
Phone Number: +1 **********

Key Metrics

Founded Year

2018

Location

San Francisco, United States

Stage

Series A

Total Funding

$17.8M in 3 rounds

Latest Funding Round

Series A, Dec 20, 2022, $*****

Investors

Lightbank & 9 more

Ranked

7^th among 167 active competitors

Employee Count

49 as on Apr 30, 2026

Similar Companies

Ambition & 64 more

View SparkPlug's full profile

SparkPlug has raised a total funding of $17.8M over 3 rounds. Its first funding round was on Oct 14, 2021. SparkPlug has 9 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of SparkPlug:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Dec 20, 2022	4517019	Series A	3392141	5934941	1066538	9387979
Nov 03, 2022	6331940	Series A	9946183	1352381	9823423	Industry Ventures & 2 more
Oct 14, 2021	3508128	Seed	9529627	6871672	TenOneTen & 1 more	Jason Calacanis

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View details of SparkPlug's funding rounds and investors

The founders of SparkPlug is Andrew Duffy.

Here are the details of SparkPlug's key team members:

Andrew Duffy: Founder & COO of SparkPlug and founder of 1 other company.
Contact Info: 2 email addresses

View details of SparkPlug's Founder profiles and Board Members

SparkPlug's employee count trend

SparkPlug has 49 employees as of Apr 26. Here is SparkPlug's employee count trend over the years:

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Top competitors of SparkPlug include Xactly, Ambition and Amalia. Here is the list of Top 10 competitors of SparkPlug, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Xactly 2005, San Jose (United States), Acquired	Platform offering sales performance management software for enterprises	$78.5M	Bridgescale, Cheyenne Capital & 17 others	72/100
2nd	Ambition 2013, Chattanooga (United States), Series B	Platform offering software for sales analytics and gamification software	$24.6M	Google Ventures, Acequia Capital & 22 others	65/100
3rd	Amalia 2019, Lille (France), Acquired	Cloud-based performance management solutions provider	$4.32M	Id4 ventures, Super Capital & 3 others	58/100
4th	Atrium 2016, San Francisco (United States), Series A	Platform offering workforce analytics solution	$33.5M	Craft Ventures, CRV & 3 others	52/100
5th	Prodoscore 2016, Irvine (United States), Series A	AI based employee productivity tracking tool	$3M	PSG & 1 others	51/100
6th	Rallyware 2012, San Francisco (United States), Series A	Platform for onboarding, training, and engaging employees	$22.7M	PeakSpan Capital, Digital Future & 11 others	51/100
7th	SparkPlug 2018, San Francisco (United States), Series A	Cloud-based platform offering sales gamification software to manage performance	$17.8M	Industry Ventures, LAUNCH Accelerator & 8 others	47/100
8th	Linen 2016, San Francisco (United States), Seed	Cloud-based sales crediting and hierarchy management solutions	$926K	-	44/100
9th	Qstream 2008, Burlington (United States), Series B	Mobile sales reinforcement & analytics	$22.3M	Frontline Ventures, Polaris Partners & 7 others	42/100
10th	Smartico 2018, Kyiv (Ukraine), Acquired	Cloud-based gamification solutions provider for performance management	-	-	42/100