When was Sponsorunited founded?

Sponsorunited was founded in 2016 and raised its 1st funding round within a year of its incorporation.

Where is Sponsorunited located?

Sponsorunited is headquartered in New York City, United States.

How many employees does Sponsorunited have?

As of Jul 31, 2026, the latest employee count at Sponsorunited is 365.

Is Sponsorunited a funded company?

Sponsorunited is a funded company, having raised a total of $39.7M across 5 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Dec 28, 2016.

When was the latest funding round of Sponsorunited?

Sponsorunited's latest funding was a $***** Series A round on Nov 21, 2022, with participation from 3 investors.

Where does Sponsorunited rank among its competitors?

Sponsorunited ranks 5th amongst 63 active competitors, of which 12 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Trajektory, which secured $9.5M in Jul, 2025.

Who are the top competitors of Sponsorunited?

Sponsorunited's top competitors include Learfield Communications, Low6 and Trajektory. Among them, Trajektory secured the most recent funding round in July, 2025.

Sponsorunited - 2026 Company Profile, Funding & Competitors

Company Details

Provider of software for analyzing sponsorship data and partnership opportunities. This platform enables users to evaluate brand activations, benchmark pricing, and identify potential partners through an interface that processes sponsorship information. The system assists in the creation of pitches and the assessment of market fit for various entities involved in commercial agreements. It provides tools for managing the lifecycle of sponsorship deals from initial prospecting to final activation.

Website: www.sponsorunited.com/
Email ID: *****@sponsorunited.com

Key Metrics

Founded Year

2016

Location

New York City, United States

Stage

Series A

Total Funding

$39.7M in 5 rounds

Latest Funding Round

Series A, Nov 21, 2022, $*****

Investors

Spectrum Equity & 3 more

Ranked

5^th among 63 active competitors

Employee Count

365 as on Jul 31, 2026

Similar Companies

Learfield Communications & 81 more

View Sponsorunited's full profile

Sponsorunited has raised a total funding of $39.7M over 5 rounds. Its first funding round was on Dec 28, 2016. Its latest funding round was a Series A round on Nov 21, 2022 for $*****. 3 investors participated in its latest round. Sponsorunited has 2 institutional investors and 2 angel investors.

Here is the list of recent funding rounds of Sponsorunited:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Nov 21, 2022	8934013	Series A	5317032	5225974	2930164	1964200
Jan 13, 2020	8171251	Seed	3031674	8796891	6662524	8663780
Oct 25, 2019	9567702	Seed	4463651	9674158	9045060	5846837

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View details of Sponsorunited's funding rounds and investors

Sponsorunited's employee count trend

Sponsorunited has 365 employees as of Jul 26. Here is Sponsorunited's employee count trend over the years:

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Top competitors of Sponsorunited include Learfield Communications, Low6 and Trajektory. Here is the list of Top 10 competitors of Sponsorunited, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Learfield Communications 1972, Plano (United States), Acquired	Provider of multimedia, marketing, and technology solutions for college athletics	-	Silver Lake, Atairos & 4 others	61/100
2nd	Low6 2017, Solihull (United Kingdom), Series B	Provider of fan engagement solutions for sports teams	$18.1M	Gunsynd, Pires Investments & 53 others	53/100
3rd	Trajektory 2019, Chicago (United States), Series A	Provider of sports data assessment services	$13.5M	TechOperators, Gaingels & 4 others	48/100
4th	Phizzle 2005, San Francisco (United States), Series C	Marketing Automation Platform	$7.9M	Alsop Louie Partners, ICCP SBI Venture Partners ... & 3 others	48/100
5th	Sponsorunited 2016, New York City (United States), Series A	Provider of software for analyzing sponsorship data and partnership opportunities	$39.7M	Spectrum Equity, One Degree Ventures & 2 others	43/100
6th	InCrowd Sports 2015, London (United Kingdom), Seed	Mobile fan engagement and sports marketing company	$2.38M	Sky, AlbionVC & 16 others	42/100
7th	IPG360 2017, Los Angeles (United States), Unfunded	Provider of marketing solutions for the sports industry	-	-	41/100
8th	Play Anywhere 2021, New York City (United States), Unfunded	Provider of interactive rights and revenue-sharing platform for sports content	-	-	39/100
9th	GolfStatus 2010, Lincoln (United States), Unfunded	Golf event management platform empowering nonprofits to raise more funds	-	-	38/100
10th	Hookit 2007, Solana Beach (United States), Acquired	Platform provide athlete ranking, data and insights for endorsement	$16.8M	Arrowroot Capital Management, Tech Coast Angels ... & 4 others	38/100