When was Hookit founded?

Hookit was founded in 2007 and raised its 1st funding round 2 years after it was founded.

Where is Hookit located?

Hookit is headquartered in Solana Beach, United States. It is registered at San Diego,California.

How many employees does Hookit have?

As of Jul 31, 2026, the latest employee count at Hookit is 21.

Is Hookit a funded company?

Hookit is a funded company, having raised a total of $16.8M across 2 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on May 19, 2009.

When was the latest funding round of Hookit?

Hookit's latest funding was a $***** Series A round on Oct 19, 2017, with participation from 3 investors. Its primary sector is Sports Tech. In United States, the Sports Tech sector has seen $780M in funding in 2026 to date.

Where does Hookit rank among its competitors?

Hookit ranks 4th amongst 15 active competitors, of which 5 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was Trajektory, which secured $9.5M in Jul, 2025.

Who are the top competitors of Hookit?

Hookit's top competitors include Trajektory, Sponsorunited and Play Anywhere. Among them, Trajektory secured the most recent funding round in July, 2025.

Hookit - 2026 Company Profile, Funding & Competitors

Hookit is an acquired company based in Solana Beach (United States), founded in 2007. It operates as a Platform provide athlete ranking, data and insights for endorsement. Hookit has raised $16.8M in funding from Arrowroot Capital Management. The company has 15 active competitors, including 5 funded and 1 that has exited. Its top competitors include companies like Trajektory, Sponsorunited and Play Anywhere.

Company Details

Hookit is a data, ranking and insights platform that provides the most comprehensive and exacting solution to help brands project, evaluate and amplify sponsorship spend. Their data analysis platform focuses on the mathematics – real time, usable data and insights. They offer a benchmark (Hookit Score) for athletes to establish their value in the marketplace. Their data helps brands to be more effective with their overall sports marketing spend on athletes, teams, leagues and media. Their patent-pending algorithms currently aggregate 1B+ data points per month from hundreds of verified sources. There simply is no other source for the level of comprehensive and multi-faceted data analysis that Hookit provides. As of september 2015, they are working with Monster, GoPro, Toyota, IMG, NBC Sports and 100+ other brands and media properties.

Website: hookit.com
Social
Registered Address: San Diego,California

Key Metrics

Founded Year

2007

Location

Solana Beach, United States

Stage

Acquired

Total Funding

$16.8M in 2 rounds

Latest Funding Round

Series A, Oct 19, 2017, $*****

Investors

Arrowroot Capital Management & 5 more

Ranked

4^th among 15 active competitors

Employee Count

21 as on Jul 31, 2026

Similar Companies

Trajektory & 14 more

Exit Details

Acquired by KORE Software (Feb 08, 2022)

View Hookit's full profile

Hookit is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
SPONSORHOUSE INC. CIN: 61628617 , Belgium, Active	Dec 31, 1999	-	32 (As on Dec 31, 2021)	-

Hookit got acquired by KORE Software on Feb 08, 2022.

Click here to take a look at Hookit's acquisition in detail

Hookit has raised a total funding of $16.8M over 2 rounds. Its first funding round was on May 19, 2009. Its latest funding round was a Series A round on Oct 19, 2017 for $*****. 3 investors participated in its latest round. Hookit has 6 institutional investors.

Here is the list of recent funding rounds of Hookit:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Oct 19, 2017	8899201	Series A	5657591	9662105	6465695	9614328
May 19, 2009	4409607	Seed	1217263	6142820	4598113	Tech Coast Angels

Access funding benchmarks and valuations. Sign up today!

View details of Hookit's funding rounds and investors

Hookit's employee count trend

Hookit has 21 employees as of Jul 26. Here is Hookit's employee count trend over the years:

Uncover Hookit's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of Hookit include Trajektory, Sponsorunited and Play Anywhere. Here is the list of Top 10 competitors of Hookit, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Trajektory 2019, Chicago (United States), Series A	Provider of sports data assessment services	$13.5M	TechOperators, Gaingels & 4 others	48/100
2nd	Sponsorunited 2016, New York City (United States), Series A	Provider of software for analyzing sponsorship data and partnership opportunities	$39.7M	Spectrum Equity, One Degree Ventures & 2 others	43/100
3rd	Play Anywhere 2021, New York City (United States), Unfunded	Provider of interactive rights and revenue-sharing platform for sports content	-	-	39/100
4th	Hookit 2007, Solana Beach (United States), Acquired	Platform provide athlete ranking, data and insights for endorsement	$16.8M	Arrowroot Capital Management, Tech Coast Angels ... & 4 others	38/100
5th	Relo Metrics 2017, Santa Monica (United States), Unfunded	Provider of a sports sponsorship management platform	-	-	31/100
6th	Above Sports 2022, Copenhagen (Denmark), Unfunded	Performance analytics platform for sports investors and sponsors	-	-	27/100
7th	SPONSWATCH 2021, Sweden, Seed	Provider of AI-powered sponsorship exposure measurement and valuation across media platforms	$1.05M	Node Ventures, Venrex	26/100
8th	Gool.ai Dusseldorf (Germany), Unfunded	Market value calculation platform for athletes	-	-	24/100
9th	Luscid 2022, London (United Kingdom), Seed	Platform offering sports business analytics	$1.2M	-	23/100
10th	Foocus 2020, Royse City (United States), Seed	Fan engagement and sponsorship analytics platform	-	StartupLab, Nordic Ignite	23/100